Mini Case Study : Disney w.r.t Analyzing Consumer Market

1. NEVER LET THE CHILD IN YOU DIE

2. “Where dream comes true”
•Trust
•Fun
•Quality
Entertainment

9. BRAND IDENTITY

13. GLOBALISTAION VIA CHARACTERS

16. QUESTIONS
• TRUST , FUN AND ENTERTAINMENT
• ASSERTIVELY FRINDLY EMPLOYEES AND CAST
• Disney has grown into :-
1.TV network
2. Feature films
3.Theme parks
• 4. Consumer Products
• Undertaken Media networks
• Creates a moment of magic with its core customers
• Connects to customers with emails, blogs and its website

17. • RISKS
• Consumers are likely to choose alternatives
• 1. When they find better quality
• 2. When they find no relevance of product
• 3. Products are taken for granted
• 4.exaggerated pricing
• BENEFITS
• Inclination due to Motivation MEMORY, LEARNING, EMOTION
• Attracts target segment due to continous evolution.
• Visual marketing and haptic marketing could yield tremendous results
and Disney is known to explore new market possibilities

19. SUMMARY
• Brand Mantra for Disney
• Vision
• Timeline
• Brand identification relating with consumer
behavior
• Brand attributes affecting consumer’s psyche
• Challenges faced by Disney

20. Credits
• Google images
• Disneychannel.disney.com
• Flickr.com/background
• Case study: Euro Disney

21. Efforts by : Chaitanya Vyas, AIB
NOIDA
Intern under Sameer Mathur ,
professor IIM-L
THANKYOU