What is Viral Marketing?It is making an awareness of a brand through alreadyexisting social networks. Product SalesIts about seeking attention to your product orproduct name. It’s a type of stimulation.Such as using Facebook, Twitter, MySpace, etc.It spreads like a “virus.”
SOSTAC PROCESS Questions that need to be asked? Where we are now? What do we want to be? The Goal Break down of the Goal The ‘do’ part Track of Process
Tuli HotelsStrengths: 7 Hotels existing International Site Facebook Site Existent Located primarily in the ‘heart of India.’Weakness: Facebook exists but only ‘26 Likes’ Twitter/Myspace/ Lindedin- no account found International site does not have social media icons.
SOSTAC: How viral are Tuli?Opportunities: There is a lot of space and there are a lot of people on the web Its free advertisementThreats: A lot of competition The main Tuli website is not up to date
SOSTAC TuliObjective for Tuli Hotel’s: To make Tuli Hotel’s Viral all around the internet,that people are aware of who they are and what theyhave to offer, by one simple click.
SOSTAC TuliStrategy: Get to know what sites are the most important on the web to stay in touch Create an Experiential Marketing Campaign Create offers and contests on different sites Use word- of- mouse to connect to the people
TacticsUse previous viral marketing examples to learnGet to know social media sites in IndiaMake the name “Tuli Hotel’s” known around the webCreate offer’sUse SEO’s and meta tagsNewsletter, email campaigns, and internet sites, ‘themore the merrier’
Viral Marketing ExamplesHotmail: get your freeemail!Dove: real models?BMW FilmFiFa World Cup
Word of Mouse: ActionOffer ‘Best wedding photo’ contest on PinterestsCreate offers on travel websites for those wanting to visit India and those looking for a place to travel to.Create accounts on common social media websites, connect all sites togetherMake videos of the hotel post on Youtube
Social Media Sites :All Around the World: Popular in India:Pinterest CrazealYou Tube MakemytripFacebook, Twitter, LinkedinTravelocity, Expedia
SOSTAC TuliControl: Customer Feedback Site visit increase Revenue increase or decrease How to create control: Weekly updates on all sites Change offers and contests Have a position within the companies that takes care of all internet related marketing Follow through on all give away’s for contests/make sure it’s an experience for the guest
Good Luck TuliHotel’s on becoming Viral! By Katharina Westphal