Tuli Hotel’sA Viral Marketing Campaign
What is Viral Marketing?It is making an awareness of a brand through alreadyexisting social networks.  Product SalesIts ab...
SOSTAC PROCESS        Questions that need to be                 asked?        Where we are now?        What do we want to ...
Tuli HotelsStrengths:  7 Hotels existing  International Site  Facebook Site Existent  Located primarily in the ‘heart of  ...
SOSTAC: How viral are Tuli?Opportunities:  There is a lot of space  and there are a lot of  people on the web  Its free ad...
SOSTAC TuliObjective for Tuli Hotel’s:       To make Tuli Hotel’s Viral all around the internet,that people are aware of w...
SOSTAC TuliStrategy:  Get to know what sites are the most important on the  web to stay in touch  Create an Experiential M...
TacticsUse previous viral marketing examples to learnGet to know social media sites in IndiaMake the name “Tuli Hotel’s” k...
Viral Marketing ExamplesHotmail: get your freeemail!Dove: real models?BMW FilmFiFa World Cup
Word of Mouse: ActionOffer ‘Best wedding photo’ contest on PinterestsCreate offers on travel websites for those wanting ...
Social Media Sites                 :All Around the World:         Popular in India:Pinterest                     CrazealYo...
SOSTAC TuliControl:      Customer Feedback      Site visit increase      Revenue increase or decrease   How to create c...
Good Luck TuliHotel’s on becoming        Viral!              By Katharina Westphal
Tuli Hotel's Viral Marketing Campaign
Tuli Hotel's Viral Marketing Campaign
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Tuli Hotel's Viral Marketing Campaign

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A power point presentation on Tuli Hotel's to make them viral all over the web.

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Tuli Hotel's Viral Marketing Campaign

  1. 1. Tuli Hotel’sA Viral Marketing Campaign
  2. 2. What is Viral Marketing?It is making an awareness of a brand through alreadyexisting social networks. Product SalesIts about seeking attention to your product orproduct name. It’s a type of stimulation.Such as using Facebook, Twitter, MySpace, etc.It spreads like a “virus.”
  3. 3. SOSTAC PROCESS Questions that need to be asked? Where we are now? What do we want to be? The Goal Break down of the Goal The ‘do’ part Track of Process
  4. 4. Tuli HotelsStrengths: 7 Hotels existing International Site Facebook Site Existent Located primarily in the ‘heart of India.’Weakness: Facebook exists but only ‘26 Likes’ Twitter/Myspace/ Lindedin- no account found International site does not have social media icons.
  5. 5. SOSTAC: How viral are Tuli?Opportunities: There is a lot of space and there are a lot of people on the web Its free advertisementThreats: A lot of competition The main Tuli website is not up to date
  6. 6. SOSTAC TuliObjective for Tuli Hotel’s: To make Tuli Hotel’s Viral all around the internet,that people are aware of who they are and what theyhave to offer, by one simple click.
  7. 7. SOSTAC TuliStrategy: Get to know what sites are the most important on the web to stay in touch Create an Experiential Marketing Campaign Create offers and contests on different sites Use word- of- mouse to connect to the people
  8. 8. TacticsUse previous viral marketing examples to learnGet to know social media sites in IndiaMake the name “Tuli Hotel’s” known around the webCreate offer’sUse SEO’s and meta tagsNewsletter, email campaigns, and internet sites, ‘themore the merrier’
  9. 9. Viral Marketing ExamplesHotmail: get your freeemail!Dove: real models?BMW FilmFiFa World Cup
  10. 10. Word of Mouse: ActionOffer ‘Best wedding photo’ contest on PinterestsCreate offers on travel websites for those wanting to visit India and those looking for a place to travel to.Create accounts on common social media websites, connect all sites togetherMake videos of the hotel post on Youtube
  11. 11. Social Media Sites :All Around the World: Popular in India:Pinterest CrazealYou Tube MakemytripFacebook, Twitter, LinkedinTravelocity, Expedia
  12. 12. SOSTAC TuliControl:  Customer Feedback  Site visit increase  Revenue increase or decrease How to create control:  Weekly updates on all sites  Change offers and contests  Have a position within the companies that takes care of all internet related marketing  Follow through on all give away’s for contests/make sure it’s an experience for the guest
  13. 13. Good Luck TuliHotel’s on becoming Viral! By Katharina Westphal

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