What is Viral Marketing?• It is making an awareness of a brand through already existing social networks.• For example to achieve product sales• Its about seeking attention to your product or product name. It’s a type of stimulation.• Such as using Facebook, Twitter, MySpace, etc.• It spreads like a “virus.”
Tuli Hotels• Strengths: • 7 Hotels existing • International Site • Facebook Site Existant • Located primarily in the ‘heart of India.’• Weakness: • Facebook exists but only ‘26 Likes’ • Twitter/Myspace/ Lindedin- no account found • International site does not have social media icons.
SOSTAC: How viral are Tuli Hotels?• Opportunities: • There is a lot of space and there are a lot of people on the web • Its free advertisement• Threats: • A lot of competition • The main Tuli website is not up to date
SOSTAC TuliObjective for Tuli Hotel’s: To make Tuli Hotel’s Viral all around theinternet, that people are aware of who they areand what they have to offer, by one simple click.
SOSTAC Tuli• Strategy: • Get to know what sites are the most important on the web to stay in touch • Create an Experiential Marketing Campaign • Create offers and contests on different sites • Use word- of- mouse to connect to the people
Tactics• Use previous viral marketing examples to learn• Get to know social media sites in India• Make the name “Tuli Hotels” known around the web• Create offer’s• Use SEO’s and meta tags• Newsletter, email campaigns, and internet sites, ‘the more the merrier’
Viral Marketing Examples• Hotmail: get your free email!• Dove: real models?• BMW Film• FiFa World Cup
Word of Mouse- ActionOffer ‘Best wedding photo’ contest on PinterestsCreate offers on travel websites for those wanting to visit India and those looking for a place to travel to.Create accounts on my common social media websites, connect all sites togetherMake videos of the hotel post on Youtube
Social Media SitesAll Around the World: Popular in India:• PINTEREST account • Crazeal.com make local offers• YouTube • Facebook, Twitter,• Linkedin Orkout• Make offers on • Makemytrip Travelocity and Expedia
SOSTAC TuliControl: Customer Feedback Site visit increase Revenue increase or decrease How to create control: Weekly updates on all sites Change offers and contests Have a position within the companies that takes care of all internet related marketing Follow through on all give away’s for contests/make sure it’s an experience for the guest