Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.

2,080 views

Published on

Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.

Published in: Travel, Business
  • Be the first to comment

Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.

  1. 1. Laughlin Rigby, Marketing Director, Travelshake.com
  2. 2. What are the most popular types ofsocial media updates from the travel industry?
  3. 3. 100 120 140 0 40 60 80 20 Hotels Tour Operators Online Travel Other Tourism Categories Self-Catering/Rentals Bed & Breakfast Restaurants Travel Agents Tourist Boards Hostels History and Heritage Other Activities Festivals Guesthouse Adventure Activities Other Accommodation Wated Based Activities Chauffeur/Coach Hire Arts & Culture Day Tours/Tour Guides Bars Caravan & Camping Shopping and Crafts Golf Clubs Nature & Wildlife Other Venues on Travelshake.com Music Event Car Hire Castle/Manor House Equesterian Activities Other Events Ferries Health & Wellness Other Attractions Theatres Fastest Growing Tourism Industry Sectors Air Bus Transport© Travelshake.com
  4. 4. 700 new posts on average to Travelshake.com every day4 posts per business per week213 posts per business per year
  5. 5. Report is based on analysis of 2,000 posts froma 3 day period in October 2011Represents 17 sectors within the travel andhospitality industry500+ businesses from 45 countries © Travelshake.com
  6. 6.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  7. 7.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  8. 8.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  9. 9.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  10. 10.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  11. 11.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  12. 12.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  13. 13.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  14. 14.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  15. 15.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  16. 16.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  17. 17.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  18. 18.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  19. 19. 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% events product marketing offerspeer recommendations local tourism info photos user interactions company PR competitions industry news blog questions greetings press articles weather videos tips & advice fun posts reviews menu check-ins newsletter © Travelshake.com
  20. 20. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% events product marketing offers competition photospeer recommendation greetings Ireland company PR local tourism info global questions user interaction videos industry news fun posts tips & advice blog press article reviews weather © Travelshake.com
  21. 21. menu, 3% funny, 1% press article, 1% video, 1% weather, 1% company PR, 3% blog, 2% greetings, 4% event, 15% review, 4% peerrecommendation, 3 offer, 14% % user interaction, 5% competition, 12% photo, 7% local tourism product question, 8% info, 10%marketing, 6% © Travelshake.com
  22. 22. offers, 3% press article, 2% tips & company PR, 3% question, 1% advice, 1% user interaction, 4% competition, 4% product marketing, 26% video, 5% review, 5% photos, 16% blog, 5% localtourism greetings, 7% peerinfo, 5% recommendation, 15% © Travelshake.com
  23. 23. product Greetings, 1% marketing, 3% weather, 2% competition, 4%offer, 5% events, 18% funny, 6%user interaction, 7% local tourism info, 17% tips & advice, 11% blog, 13% video, 13% © Travelshake.com
  24. 24. industry question, 2% video, 2% weather, 1% company PR, 3% news, 3% press article, 4% local tourism menu, 12% info, 4% product event, 11%marketing, 5% blog, 10% competition, 6% tips & advice, 9% greetings, 6% photo, 7% offer, 8% peerrecommendation, 6 % © Travelshake.com
  25. 25. weather, 4% offer, 3% photo, 3% press article, 4% questionhalloween, 6% events, 26% video , 6% user interaction, 9% peer recommendations , 18% industry news, 9% local tourism info, 12% © Travelshake.com
  26. 26. offer, 2% peer photo, 2% video, 2% question recommendation, 2 product, 2% blog, 5% %local tourism product info, 6% marketing, 32% press article, 7% user interaction, 11% weather news, 14% industry news, 14% © Travelshake.com
  27. 27. Use rich media when possibleRun competitionsCreate exclusive social media offersTalk about local tourism newsAsk questions and interact, build a communityDon’t over-promoteInteract with complimentary businessesLink to newslettersFeature upcoming eventsPost tips & advice on your specialist areas
  28. 28.  Digital Video Production  Facebook Compliant Competitions and Apps  Twitter Strategy and Promotions  Social Media Advertising Campaigns  Location-Based Marketing and Deals  Monthly Social Media Management  Tailored Training & Consultancy Email: info@travelshake.com Tel: + 353 (0)1 44 333 65Facebook.com/Travelshake Twitter.com/TravelshakeYouTube.com/Travelshake Travelshake.com/Travelshake

×