How to Use Social Media to Grow Your Business

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The internet continues to shape the way we do business and the way we communicate with our clients and our communities.

At this webinar you'll learn why NOW is the time to get your business using the latest social media tools.

Don't be baffled by terms like 'Web2.0'. Discover the web's edge (including simple practical applications) and why your business should be navigating the boundaries today.

Published in: Education, Technology, Business
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  • How to Use Social Media to Grow Your Business

    1. 1. to grow your business Social Media How to Use
    2. 2. Stella De Zotti Australian Businesswomen’s Network How to Use Social Media to grow your business
    3. 3. Suzi Dafnis Australian Businesswomen’s Network How to Use Social Media to grow your business
    4. 4. How to Use Social Media to grow your business Tools You Can Use <ul><li>- Hands Up </li></ul><ul><li>- Drawing Tool </li></ul><ul><li>Q&A or Chat </li></ul><ul><li>Click on the Q&A icon on your floating tool bar in the bottom right corner </li></ul><ul><li>Type your question in the space at the bottom, select recipient </li></ul><ul><li>Click “Send”. </li></ul>
    5. 5. Anne Bartlett-Bragg Headshift How to Use Social Media to grow your business
    6. 6. <ul><li>What is social media? </li></ul><ul><li>Why use it? </li></ul><ul><li>Where do I start? </li></ul>Agenda How to Use Social Media to grow your business
    7. 7. <ul><li>Do you have a blog? </li></ul><ul><li>Do you Digg it? </li></ul><ul><li>Do you use Flickr? </li></ul><ul><li>Do you use chat/IM? </li></ul><ul><li>Do you use a wiki? </li></ul><ul><li>Can you make a podcast? </li></ul><ul><li>Can you live without your aggregator? </li></ul><ul><li>Do you have an avatar? Or 2? </li></ul><ul><li>Can you explain RSS in plain English? </li></ul><ul><li>Can you Facebook me? </li></ul><ul><li>Can you use Delicious? </li></ul><ul><li>Is a tweet some kind of bird sound? </li></ul>How to Use Social Media to grow your business
    8. 8. How to Use
    9. 9. How to Use Social Media <ul><li>Social Media: </li></ul><ul><li>Connects people </li></ul><ul><li>They rate & review </li></ul><ul><li>Tag & re-organise </li></ul><ul><li>Use alerts & subscribe to feeds </li></ul>
    10. 10. <ul><li>Social media encourages: </li></ul><ul><ul><ul><li>interaction </li></ul></ul></ul><ul><ul><ul><li>engagement </li></ul></ul></ul><ul><ul><ul><li>participation </li></ul></ul></ul><ul><li>And…. is a valuable source of feedback! </li></ul>Why consider social media? How to Use Social Media to grow your business
    11. 11. <ul><li>Cheap communication </li></ul><ul><li>Grow your database </li></ul><ul><li>Extend your customer reach - geographically </li></ul><ul><li>Direct customer feedback </li></ul><ul><li>Expert opinion </li></ul><ul><li>Resource / reference point </li></ul><ul><li>Regular subscribers </li></ul><ul><li>PR </li></ul>Why consider social media? How to Use Social Media to grow your business
    12. 12. <ul><li>Participate - listen, contribute, rate </li></ul><ul><li>Watch CommonCraft social media video </li></ul><ul><li>Read Groundswell </li></ul><ul><li>Join KnowHowNow Community! </li></ul>Further references: How to Use Social Media to grow your business
    13. 13. <ul><ul><li>This webinar is designed for you if you have already started using basic social media tools and want to expand your strategies to incorporate a more integrated approach across a number of social media platforms. </li></ul></ul><ul><ul><li>31 March – 10.30am AEDST </li></ul></ul>Next Event – Beyond Blogging How to Use Social Media to grow your business
    14. 14. MentorNet Next program starts on 25 March <ul><li>Free 30-minute Business Consultation </li></ul><ul><li>Clarify your goals </li></ul><ul><li>Get a snapshot at where you are in the business planning process </li></ul><ul><li>Get support and a clear direction for your business </li></ul>Image To Come
    15. 15. <ul><li>Thank you </li></ul>

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