New PR – Beyond the Press Release

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Mandy Vavrinak's presentation on New PR - Beyond the Press Release from the March 2011 Social Media Tulsa conference. Teaching PR and non-PR people how to better utilize the social tools of today to get better results.

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New PR – Beyond the Press Release

  1. 1. PR: Beyond the Press Release<br />Adventures in using social media to tell your story and find your audience<br />Tweeting This? #SMTulsa #PRtips @Mandy_Vavrinak<br />
  2. 2. What’s the Goal?<br />
  3. 3. Who Cares?<br /> Human Touchpoints<br />How does what you do impact people’s wallets, health, enjoyment, time?<br /> Who makes it happen?<br />Do you have examples?<br /> Environments and Attitudes<br /> Thinking Long Term<br />PR isn’t just about “getting ink” anymore<br />
  4. 4. The Package & The Pitch<br /> Desired audience and goal<br />“Hard News” – immediacy, info-driven<br />Facts first, then impact and effect<br />“Soft News” – More people & community focus<br />Lead with impact, still fact-driven<br />“Feature” – People & emotion driven<br />Lead with outcome, effect or emotion<br />
  5. 5. Relationships Matter<br /> Relationships get you attention<br /> Follow, friend, subscribe, watch, comment, tweet, share<br />Social Media is a shortcut to building relationships with media<br />Make the job easier<br />Details available online is a welcome thing in most cases<br />
  6. 6. Online PR<br />
  7. 7. Online Results<br />
  8. 8. Offline Results<br />
  9. 9.
  10. 10. Pitchengine.com<br />
  11. 11. Pitchengine.com<br />
  12. 12. Better Than Email or Word<br />
  13. 13. Quality vs Quantity<br />
  14. 14. Pitch Perfect?<br /> Use the online tools you have<br />Remember the digital half-life of stories & press<br />It’s not just about the press you get today<br />Have a clear plan and objective<br />Connect purposefully in advance<br />Connect personally when you pitch<br />
  15. 15. Questions?<br />Twitter @Mandy_Vavrinak Facebook: it’s obvious, right?<br />http://mandyvavrinak.com LinkedIn: Yep, same name<br />Email me: mvavrinak@mac.com<br />For an #smtulsa discount code on a pitchengine.com account<br />

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