Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

New PR – Beyond the Press Release


Published on

Mandy Vavrinak's presentation on New PR - Beyond the Press Release from the March 2011 Social Media Tulsa conference. Teaching PR and non-PR people how to better utilize the social tools of today to get better results.

Published in: Business
  • Be the first to comment

  • Be the first to like this

New PR – Beyond the Press Release

  1. 1. PR: Beyond the Press Release<br />Adventures in using social media to tell your story and find your audience<br />Tweeting This? #SMTulsa #PRtips @Mandy_Vavrinak<br />
  2. 2. What’s the Goal?<br />
  3. 3. Who Cares?<br /> Human Touchpoints<br />How does what you do impact people’s wallets, health, enjoyment, time?<br /> Who makes it happen?<br />Do you have examples?<br /> Environments and Attitudes<br /> Thinking Long Term<br />PR isn’t just about “getting ink” anymore<br />
  4. 4. The Package & The Pitch<br /> Desired audience and goal<br />“Hard News” – immediacy, info-driven<br />Facts first, then impact and effect<br />“Soft News” – More people & community focus<br />Lead with impact, still fact-driven<br />“Feature” – People & emotion driven<br />Lead with outcome, effect or emotion<br />
  5. 5. Relationships Matter<br /> Relationships get you attention<br /> Follow, friend, subscribe, watch, comment, tweet, share<br />Social Media is a shortcut to building relationships with media<br />Make the job easier<br />Details available online is a welcome thing in most cases<br />
  6. 6. Online PR<br />
  7. 7. Online Results<br />
  8. 8. Offline Results<br />
  9. 9.
  10. 10.<br />
  11. 11.<br />
  12. 12. Better Than Email or Word<br />
  13. 13. Quality vs Quantity<br />
  14. 14. Pitch Perfect?<br /> Use the online tools you have<br />Remember the digital half-life of stories & press<br />It’s not just about the press you get today<br />Have a clear plan and objective<br />Connect purposefully in advance<br />Connect personally when you pitch<br />
  15. 15. Questions?<br />Twitter @Mandy_Vavrinak Facebook: it’s obvious, right?<br /> LinkedIn: Yep, same name<br />Email me:<br />For an #smtulsa discount code on a account<br />