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With more than half of all employers searching social networks to screen job candidates, managing your personal brand online is more important than ever. Learn what to do and what NOT to do online to ...

With more than half of all employers searching social networks to screen job candidates, managing your personal brand online is more important than ever. Learn what to do and what NOT to do online to help you land an internship or a job.

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Social Media for Students Presentation Transcript

  • 1. Social Mediafor StudentsHow to leverage socialmedia to help you landan internship or a job. Live-tweeting? Use hashtag #socialstudents
  • 2. Why should you care? More than half of employers use social networking sites to research job candidates.  Another 12% plan to start. They use:   Search Engines (43%)   Facebook (12%)   Linkedin (12%)   Twitter (4%)CareerBuilder.com survey, December 2009
  • 3. What NOT to do!  Why employers disregarded candidates:  Lied about qualifications   Showed poor communication skills   Made discriminatory comments   Posted content about them drinking or using drugs   Posted inappropriate photographs or information CareerBuilder.com survey, December 2009
  • 4. Online=Public & ForeverConsider anything you post online to becompletely public.  Facebook used to be private, but is becoming more and more public.   Advertisers can use your information   Complex privacy settings, change frequently  Even if you manage your privacy, apps and friends can access your data and share it to the rest of the world.
  • 5. Privacy settings …
  • 6. App settings …
  • 7. Individual App settings …
  • 8. App info through friends…
  • 9. Public search …
  • 10. In other words …
  • 11. Some ExamplesThought you were managing your privacyonline? Think again…  The WayBack Machine   Google, Pepsi, Lego  Spokeo   Charlie Sheen  Openbook   “I hate my boss”   “looking for a new job”
  • 12. What TO do!  Why employers hired candidates:   Profile supported professional qualifications   Showed solid communication skills   Candidate was well-rounded   Provided a good feel for personality and fit   Conveyed a professional image CareerBuilder.com survey, December 2009
  • 13. Before the Job/Intern Hunt:Clean up digital dirt before you begin your job search.Remove any:  Photos  Content  Links …that can work against you in an employer’s eyes. SociableBlog.com, January 2010
  • 14. Before the Job/Intern Hunt: Self-SEO   Google yourself!   Build a portfolio website   Create a LinkedIn profile   Start Tweeting (carefully!)   Start a blog
  • 15. During the Job/Intern Hunt:Socially Network!  Follow and talk with industry pros on Twitter  Join LinkedIn and Facebook groups to establish relationships  Participate in Twitter chats  Recommend other’s work on LinkedIn SociableBlog.com, January 2010
  • 16. Connect with GCCFacebook facebook.com/GeneseeCommunityCollegeBlogs gcccampusblog.wordpress.comTwitter @sunygccYouTube youtube.com/sunygccFlickr flickr.com/sunygcc
  • 17. Kevin Manne New Media Specialist Twitter: @k3v2 Email: kjmanne@genesee.edu
  • 18. Questions?
  • 19. Social Media Icons: http://icondock.comProfile photos: “Social Media for College Students” by Jeffrey Zelaya on slideshare.net