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http://www.job-applications.com/resources/lesson-plans/©Copyright Job-Applications.com
Social Media Management
MANAGING YO...
http://www.job-applications.com/resources/lesson-plans/©Copyright Job-Applications.com
http://www.job-applications.com/resources/lesson-plans/
©Copyright Job-Applications.com
Popular Social Media Sites
 Faceb...
http://www.job-applications.com/resources/lesson-plans/
©Copyright Job-Applications.com
Social Media and Job Hunting
 Acc...
http://www.job-applications.com/resources/lesson-plans/©Copyright Job-Applications.com
Did You Really
Post That?
Drinking ...
http://www.job-applications.com/resources/lesson-plans/
©Copyright Job-Applications.com
What Companies Don’t Want To See
...
”
“
http://www.job-applications.com/resources/lesson-plans/
©Copyright Job-Applications.com
MAKE SURE ANY PROFILES YOU WRI...
http://www.job-applications.com/resources/lesson-plans/
©Copyright Job-Applications.com
It’s Not All Bad…
 Social Media c...
http://www.job-applications.com/resources/lesson-plans/
Facebook
 Still one of the most used social media sites
around th...
http://www.job-applications.com/resources/lesson-plans/
LinkedIn
 Specifically designed for the business
community
 Allo...
http://www.job-applications.com/resources/lesson-plans/
Twitter
 In the first quarter of 2015, there were over
300 millio...
http://www.job-applications.com/resources/lesson-plans/
Google +
 Operates almost as a combination or
mixture of Facebook...
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Instagram
 Instagram allows users to take, edit, and
share photos...
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©Copyright Job-Applications.com
Social Media Presence
 When compa...
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So What Have We Learned?
 What ar...
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Additional Resources
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Job-Applications.com Social Media Lesson Plan

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The sixth and final Job-Applications.com school lesson plan presentation centers on social media management. We explain how to manage a professional online identity and how to use web resources like LinkedIn to aid your employment search.

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Job-Applications.com Social Media Lesson Plan

  1. 1. http://www.job-applications.com/resources/lesson-plans/©Copyright Job-Applications.com Social Media Management MANAGING YOUR ONLINE REPUTATION BY DOUG CRAWFORD, SPHR, SHRM-SCP Job-Applications.com
  2. 2. http://www.job-applications.com/resources/lesson-plans/©Copyright Job-Applications.com
  3. 3. http://www.job-applications.com/resources/lesson-plans/ ©Copyright Job-Applications.com Popular Social Media Sites  Facebook  Twitter  Google +  LinkedIn  Instagram  Other  YouTube, Vine, Flickr, etc.
  4. 4. http://www.job-applications.com/resources/lesson-plans/ ©Copyright Job-Applications.com Social Media and Job Hunting  According to a survey conducted by Career Builder in 2012 of 2,303 hiring managers and human resource professionals:  2 in 5 employers use social media to screen candidates before an interview  65% check to see if job seekers present themselves professionally  Half do so to see if the candidate fits with company culture  Around 45% said they wanted to check on a person’s qualifications
  5. 5. http://www.job-applications.com/resources/lesson-plans/©Copyright Job-Applications.com Did You Really Post That? Drinking and partying. “Selfies” and texting while driving.
  6. 6. http://www.job-applications.com/resources/lesson-plans/ ©Copyright Job-Applications.com What Companies Don’t Want To See  Photos of you in provocative or inappropriate situations.  For example: criminal activities, using/posing with firearms, any lewd situations  Evidence of excessive partying, drinking, or any illicit drug use.  Bad-mouthing previous employers.  Bigoted comments related to race, gender, or religion.  Proof of lying about qualifications.  Posting while you’re working.  Poor grammar and spelling errors.  Complaining about a job before you even start working there.
  7. 7. ” “ http://www.job-applications.com/resources/lesson-plans/ ©Copyright Job-Applications.com MAKE SURE ANY PROFILES YOU WRITE ARE FREE OF TYPOS, THE INFORMATION IS COHERENT AND APPLICABLE TO YOUR INDUSTRY [OR JOB YOU’RE TRYING TO LAND], AND YOUR PHOTOS PRESENT YOU IN A FAVORABLE LIGHT. YOU CAN VERIFY THE APPLICABILITY OF THE INFORMATION BY CHECKING PROFILES OF OTHERS IN THE SAME FIELD. Brad Schepp, co-author of How To Find A Job On LinkedIn, Facebook, Twitter and Google+
  8. 8. http://www.job-applications.com/resources/lesson-plans/ ©Copyright Job-Applications.com It’s Not All Bad…  Social Media can also help candidates land jobs:  Well-crafted profiles project positive and professional images to potential employers  Profiles may also show creativity, well-rounded attitudes, or that the candidate has great communication skills.  Using social media correctly to network in a given field often encourages recruiters  How do I do that?  Participating in group discussions  Sharing industry-related articles  Sharing expertise when appropriate
  9. 9. http://www.job-applications.com/resources/lesson-plans/ Facebook  Still one of the most used social media sites around the world.  Easy to maintain a professional appearance and build business relationships.  Remains important to know and use security settings correctly.  Make yourself unsearchable on both Facebook and Google.  Restrict all of your information to friends only.  Limit the access of any friends you don't want to see everything (boss, coworkers, etc.).  Always remember that the security settings for any website aren’t necessarily foolproof.
  10. 10. http://www.job-applications.com/resources/lesson-plans/ LinkedIn  Specifically designed for the business community  Allows registered members to establish and document networks of people they know and trust professionally.  There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.  Profile pages emphasize employment history and education  Utilizes professional network feeds and skill endorsements
  11. 11. http://www.job-applications.com/resources/lesson-plans/ Twitter  In the first quarter of 2015, there were over 300 million Twitter users worldwide.  Tweets can easily be misconstrued, due to the 140-character limit.  User names reflecting actual identity work well when networking professionally.  Operating anonymously may allow for more freedom in tweeting.  Follow and retweet to establish professional relationships.  Link your Twitter account to both professional Facebook and LinkedIn pages.
  12. 12. http://www.job-applications.com/resources/lesson-plans/ Google +  Operates almost as a combination or mixture of Facebook, Twitter, and LinkedIn  Excellent for networking.  Applicants have the ability to build circles by following people and gaining followers themselves  Google + works well when job seekers stick to industry-related and overall professional postings.
  13. 13. http://www.job-applications.com/resources/lesson-plans/ Instagram  Instagram allows users to take, edit, and share photos and videos with others.  Users may do so through Instagram’s own platform or by linking to other social media sites.  The social media site has limited to no networking potential.  When linked to other social media, inappropriate and vulgar posts may dissuade employers.  Similar to Facebook, restrict who sees your Instagram posts.  Become familiar with all security precautions when using such sites.
  14. 14. http://www.job-applications.com/resources/lesson-plans/ ©Copyright Job-Applications.com Social Media Presence  When companies can’t find you online, they may think the following:  You're hiding something  You aren't social-media savvy  You have nothing to offer  You just don't care  So what if I just don’t have an online presence? Or want one?  In the end, it means you’re going to have to work harder  While networking offline still has its value, marrying the two together typically means better results
  15. 15. http://www.job-applications.com/resources/lesson-plans/ ©Copyright Job-Applications.com So What Have We Learned?  What are some popular social media sites and how can they help the job hunt?  Why is LinkedIn so important?  How can you use Facebook and Twitter to network with others in the job field?  Why would you use Google + instead of some of the other social media sites?  Managing Professional Behaviors Online  What are some examples of unprofessional behavior found on social media profiles employers may hold against a potential hire?  What are some examples of improving your social media presence?
  16. 16. http://www.job-applications.com/resources/lesson-plans/ ©Copyright Job-Applications.com Additional Resources For more information about using the internet to find a job, check out the following resources from Job-Applications.com: http://www.job-applications.com/ http://www.job-applications.com/blog/ https://www.youtube.com/user/MrJobApplications http://www.job-applications.com/video-library/ https://www.facebook.com/JobApplications

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