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Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
Rsm Guest Lecture En V0.2
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Rsm Guest Lecture En V0.2

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Guest lecture on RSM, Erasmus CRM/ Interactive Marketing Course in Rotterdam. Like it? Share it, but please you the correct source. Thanks.

Guest lecture on RSM, Erasmus CRM/ Interactive Marketing Course in Rotterdam. Like it? Share it, but please you the correct source. Thanks.

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  • Agenda zoals jullie die gisteren ontvangen hebben
  • Agenda zoals jullie die gisteren ontvangen hebben
  • Agenda zoals jullie die gisteren ontvangen hebben
  • - Verschuivende budgetten, PepsiCo > Superbowl niet meer - Minder loyaliteit,
  • Helder maken uit interviews Bert Aanscherping huidige strategie Hoe bereiken?
  • Transcript

    • 1. <ul><li>Interactive Marketing </li></ul><ul><li>Erasmus University Rotterdam </li></ul><ul><li>26 februari 2010 </li></ul>
    • 2. WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
    • 3. LEVEL 1 - BEGINNERS 1. Which side of the Google page can you influence with SEA? a = left. b = right.
    • 4. LEVEL 1 - BEGINNERS 2. How long did it take Facebook to reach 250mm users ? a = 2,5 years. b = 9 months.
    • 5. LEVEL 1 - BEGINNERS 3. What’s the name of Nokia’s new operating system ? a = android. b = maemo.
    • 6. <ul><li>Profile </li></ul><ul><li>About Energize </li></ul>
    • 7. <ul><li>About Energize | the team </li></ul>
    • 8. <ul><li>About Energize | our base </li></ul>Founded in 2005 in Utrecht, the Netherlands Since 2009 office in Shanghai, China
    • 9. <ul><li>About Energize | who are we? </li></ul>Energize is a interactive marketing agency We help ambitious brands grow by giving them meaning in people´s lives.
    • 10. <ul><li>About Energize | clients </li></ul>We work for renowned brands and rank 4 th best web agency in the Netherlands
    • 11. <ul><li>About Energize | why us? </li></ul>result- driven strategic sparring partner passion and energetic Co Creation Relevant, Authentic and Sociale Marketing 1 2 3
    • 12. <ul><li>Dilemma </li></ul>What was advertising? Communication form take action persuade Interruption mass consumption brand repetition promotion
    • 13. Old effectiveness models Reach x Frequency
    • 14. Golden Day’s are over De nachtmerrie van Mad Men’s Don Draper.
    • 15. <ul><li>A new playing field </li></ul>marketing promise media Digital is everywhere Honesty Social Media Information overload Accountable Mobile
    • 16. <ul><li>About Energize | vision </li></ul>We believe in a world without advertising We think that brands should behave socially and always strive for relevance and authenticity
    • 17. <ul><li>Best Practice </li></ul>
    • 18. <ul><li>Best practice </li></ul>Wanted: Strategy Director
    • 19. <ul><li>Where? </li></ul>
    • 20. <ul><li>twillicitatie </li></ul>
    • 21. <ul><li>pr </li></ul>
    • 22. <ul><li>results </li></ul>19.000 tweetviews 1.300 visitors in 2 days 12 postings Dutch marketing blogs 20 candidates …
    • 23. <ul><li>Mission accomplished! </li></ul>
    • 24. <ul><li>Social Media Marketing </li></ul><ul><li>A Four Step Process </li></ul>
    • 25.
    • 26. <ul><li>Question </li></ul>Do you have a social relation with a brand?
    • 27. <ul><li>Question </li></ul>Which brand always consider your emotions?
    • 28. <ul><li>Question </li></ul>Which brand make you cry?
    • 29. <ul><li>Hypotheses </li></ul>It’s all about people and their experiences. Brands should facilitate conversations, act social, be relevant and earn trust.
    • 30. <ul><li>Social Media | Four steps </li></ul><ul><li>Listening </li></ul><ul><li>What is being said? </li></ul><ul><li>Understand </li></ul><ul><li>Monitor </li></ul><ul><li>Presence </li></ul><ul><li>What can you offer? </li></ul><ul><li>Relevance </li></ul><ul><li>Setting up </li></ul><ul><li>Participate </li></ul><ul><li>What can you contribute? </li></ul><ul><li>Authentic </li></ul><ul><li>Imbedding </li></ul><ul><li>Involve </li></ul><ul><li>What have you earned? </li></ul><ul><li>Commitment </li></ul><ul><li>Partnership </li></ul>
    • 31. <ul><li>More Cases </li></ul><ul><li>Social Media Campaigning </li></ul>
    • 32. <ul><li>Work | </li></ul>
    • 33. <ul><li>Work | </li></ul>How to create maximum awareness around animation movie Bolt with a limited budget? Target group Families with children Goal Awareness Time span 2 weeks
    • 34. <ul><li>Work | </li></ul>
    • 35. <ul><li>Work | </li></ul><ul><li>Results </li></ul><ul><li>109.800 unique visitors. </li></ul><ul><li>Over 200.000 game plays </li></ul><ul><li>210.000 tell-a-friend mails. </li></ul>
    • 36. <ul><li>Work | </li></ul>Develop an interactive campaign evolving around Mickey’s Magical Year and balloons Target group Families with Children between 0 and 15 years old Goal Generate subscribers for the email database of Disneyland Resort Paris Time span 1 month
    • 37. <ul><li>Work | </li></ul>
    • 38. <ul><li>Work | </li></ul><ul><li>Results </li></ul><ul><li>98.500 unique visitors. </li></ul><ul><li>29.950 started games. </li></ul><ul><li>30.000 tell-a-friend mails. </li></ul><ul><li>40% opt-ins, 5.500 qualitative leads </li></ul>
    • 39. Klaas Weima Managing Director 030-26318370 [email_address] @klaas_weima

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