Rsm Guest Lecture En V0.2

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WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr

LEVEL 1 - BEGINNERS 1. Which side of the Google page can you influence with SEA? a = left. b = right.

LEVEL 1 - BEGINNERS 2. How long did it take Facebook to reach 250mm users ? a = 2,5 years. b = 9 months.

LEVEL 1 - BEGINNERS 3. What’s the name of Nokia’s new operating system ? a = android. b = maemo.

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[object Object],Founded in 2005 in Utrecht, the Netherlands Since 2009 office in Shanghai, China

[object Object],Energize is a interactive marketing agency We help ambitious brands grow by giving them meaning in people´s lives.

[object Object],We work for renowned brands and rank 4 th best web agency in the Netherlands

[object Object],result- driven strategic sparring partner passion and energetic Co Creation Relevant, Authentic and Sociale Marketing 1 2 3

[object Object],What was advertising? Communication form take action persuade Interruption mass consumption brand repetition promotion

Old effectiveness models Reach x Frequency

Golden Day’s are over De nachtmerrie van Mad Men’s Don Draper.

[object Object],marketing promise media Digital is everywhere Honesty Social Media Information overload Accountable Mobile

[object Object],We believe in a world without advertising We think that brands should behave socially and always strive for relevance and authenticity

[object Object],Wanted: Strategy Director

[object Object],19.000 tweetviews 1.300 visitors in 2 days 12 postings Dutch marketing blogs 20 candidates …

[object Object],Do you have a social relation with a brand?

[object Object],Which brand always consider your emotions?

[object Object],Which brand make you cry?

[object Object],It’s all about people and their experiences. Brands should facilitate conversations, act social, be relevant and earn trust.

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[object Object],How to create maximum awareness around animation movie Bolt with a limited budget? Target group Families with children Goal Awareness Time span 2 weeks

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[object Object],Develop an interactive campaign evolving around Mickey’s Magical Year and balloons Target group Families with Children between 0 and 15 years old Goal Generate subscribers for the email database of Disneyland Resort Paris Time span 1 month

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Klaas Weima Managing Director 030-26318370 [email_address] @klaas_weima

Rsm Guest Lecture En V0.2

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