Recently at the Search London event I presented this deck on how to build links that Google loves. Really its about content marketing and an approach and model I've used successfully in the past.

1. How to build the links that Google will
love you having and you'll enjoy building
Search London
http://twitter.com/kelvinnewman
kelvin.newman@SiteVisibility.co.uk

2. Strategy Director
SiteVisibility
A digital agency specialising in
retail, travel and financial services

3. Organiser
BrightonSEO
The Free SEO Conference

4. A Short History of
Link Building

5. A Process For
Content Marketing

6. Twelve Tools

7. A Short History of
Link Building

8. it was easy...
rox sm

9. then penguin came
along...
jamesonf

10. and now it’s hard
Alex E. Proimos

11. Not True

12. It was always hard
normalityrelief

13. we just got lazy
Nickolas Nikolic

14. Warning slightly
laboured metaphor
ahead

15. edvvc
Pounds & Pennies

16. Google Wants to be
a ‘real boy’
kennymatic

17. An Aside;

18. What’s a good
link?

19. Proximity to ideal

20. wikipedia as ideal

21. Random Surfer
Model
Richard Masoner / Cyclelicious

22. Not what an SEO
would build
net_efekt

23. Not Embarrassing

24. Another Aside;

25. Aren’t Links Dead?
CaioSchiavo

26. Social Signal
=
Rankings

27. Correlation
≠
Causation

28. Rankings
=
Social Signals

29. More complex than
that, but we now
have a great
compass
Heartlover1717

30. A Process For
Content Marketing

31. THEME
Ed.ward

32. Tribes
kenjonbro

33. Hook
iPeat

34. Engaging Content

35. Marketing

36. Evaluation

37. BrightonSEO
Salary Survey

38. Tribes
kenjonbro

39. Hook
iPeat

40. Engaging Content

41. Marketing

42. Evaluation

43. Pro-tips
AaronFTM

44. Involve your ideal
linkers
flickr-330935066-hd.jpg

45. Excellent isn’t
enough

46. The quest for
exceptional

47. Content Doesn’t
Follow an S-Curve

48. Venture Capital
Content Creation
Philosophy

49. Twelve Tools

50. Uber-Suggest
http://ubersuggest.org/

51. Social Crawlytics
http://socialcrawlytics.com/

52. Question Referrers
http://www.slideshare.net/kelvinnewman/5-instantly-
actionable-insights-from-google-analytics

53. Toluna
http://www.tolunaquick.com/

54. Quora
http://www.quora.com/

55. Discussion Search

56. Follower Wonk
http://followerwonk.com/

57. Content Idea Generator
Google Doc
https://docs.google.com/spreadsheet/ccc?
key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc#gid=0

58. Amazon KDP
https://kdp.amazon.com/self-publishing/signin

59. Cloud Flood
http://www.cloudflood.com/

60. Out Brain
https://www.outbrain.com/

61. Clockwork Pirate
http://www.clockworkpirate.com/

62. tl;dr
produce something
exceptional that
you know people
will link to and
help them do so...

63. Any Questions?
http://twitter.com/kelvinnewman
kelvin.newman@SiteVisibility.co.uk