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GACE: Networking with LinkedIn

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Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand

Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand


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  • 1. Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand
    +1 404 790 5005
    kelly.quattlebaum@globalmarcoms.com
    www.globalmarcoms.com
    www.facebook.com/globalmarcoms
    www.twitter.com/globalmarcoms
    www.linkedin.com/companies/global-marcoms
    Kelly Quattlebaum
    President, Global Marcoms
  • 2. About Global Marcoms
    • An international consulting company that works with small to midsized businesses and global corporations to provide support for:
    • 3. Social Media Monitoring, Management, Training
    • 4. Marketing
    • 5. PR & Communications
    • 6. Business Development
    • 7. Sales
  • We will discuss …
    • What is LinkedIn
    • 8. HR and Hiring Managers
    • 9. Why you should use LinkedIn
    • 10. Tips to help you get noticed
    • 11. Networking Techniques
    • 12. LinkedIn Jobs
    • 13. Finding employers/employees
    • 14. How to build relationships
  • We will discuss …
    • What is LinkedIn
    • 15. HR and Hiring Managers
    • 16. Why you should use LinkedIn
    • 17. Tips to help you get noticed
    • 18. Networking Techniques
    • 19. LinkedIn Jobs
    • 20. Finding employers/employees
    • 21. How to build relationships
  • About LinkedIn
    • LinkedIn is a business-oriented social networking site for professional networking
    Share experience and Recommendations
    • Originally designed ONLY to connect those you know
    • 22. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
    • 23. Increasing 1st level connections allows you to build an expansive network
  • LinkedIn Statistics
    • 100 million users in more than 200 countries
    • 24. 66% of users are decision makers
    • 25. Users tend to be more senior level
    • 26. 16% are at the management level
    • 27. 28% are director/VP level or above
    • 28. Correlation between number of connections and income
    • 29. Those with incomes of $200 – 350K were more likely to have more than 150 connections
    1.http://bit.ly/LIstats08
  • 30. We will discuss …
    • What is LinkedIn
    • 31. HR and Hiring Managers
    • 32. Why you should use LinkedIn
    • 33. Tips to help you get noticed
    • 34. Networking Techniques
    • 35. LinkedIn Jobs
    • 36. Finding employers/employees
    • 37. How to build relationships
  • HR and Social Media
    • How are HR professionals using Social Media?
    • 38. Toolbox.com/PJA survey1 revealed that:
    • 39. HR pros consume Social Media content more than editorial and vendor content
    • 40. CNNmoney2: “active participation in social media is an important component of the HR job role”
    • 41. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
    • 42. 35% have not hired an applicant due to questionable online content
    • 43. What Social Media tools to HR pros use most?
    • 44. LinkedIn (95%), Facebook (58%) and Twitter (42%)4
    1.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/SHRMSM2011
  • 45. We will discuss …
    • What is LinkedIn
    • 46. HR and Hiring Managers
    • 47. Why you should use LinkedIn
    • 48. Tips to help you get noticed
    • 49. Networking Techniques
    • 50. LinkedIn Jobs
    • 51. Finding employers/employees
    • 52. How to build relationships
  • Why Use LinkedIn?
    Showcase your experience
    Powerful tool to locate prospective employers and employees
    Stay connected to contacts
    Allows HR, hiring managers or prospects to find you
    SEO and SMO
  • 53. SEO and SMO
    • Search Engine Optimization
    • 54. Improves results in search engines (i.e. Google)
    • 55. Allows people to find you
    • 56. Social Media Optimization
    • 57. Improves results in search engines
    • 58. Increases ability to locate you or your company
    • 59. Drive traffic to Web content via social media
  • SEO and SMO
    LinkedIn
    Twitter
    Plaxo
    Amazon Reviews
  • 60. We will discuss …
    • What is LinkedIn
    • 61. HR and Hiring Managers
    • 62. Why you should use LinkedIn
    • 63. Tips to help you get noticed
    • 64. Networking Techniques
    • 65. LinkedIn Jobs
    • 66. Finding employers/employees
    • 67. How to build relationships
  • Tips for Getting Noticed
    • Create a Public Profile
    • 68. Customize your Headline
    • 69. Update your status often
    • 70. Get recommended
    • 71. Expand your network
  • Tips for Getting Noticed
    • Create a Public Profile
    • 72. Customize your Headline
    • 73. Update your status often
    • 74. Get recommended
    • 75. Expand your network
  • Public Profile
  • 76. Create a Public Profile
    • Public profile links directly to your account
    • 77. Appears in search engines
  • SEO and SMO
    LinkedIn Public Profile
    LinkedIn Search
  • 78. Create a Public Profile
    • Public profile links directly to your account
    • 79. Appears in search engines
    • 80. Enables anyone to view your profile
    Non-LinkedIn users
  • 81. Tips for Getting Noticed
    • Create a Public Profile
    • 82. Customize your Headline
    • 83. Update your status often
    • 84. Get recommended
    • 85. Expand your network
  • Customize Your Headline
    • Headline appears in LinkedIn search
    • 86. Customize to tell users who you are, what you want
    • 87. Can include email address to enable others to contact you
    Name [at] domain [dot] com
    Use public email address
  • 88. Tips for Getting Noticed
    • Create a Public Profile
    • 89. Customize your Headline
    • 90. Update your status often
    • 91. Get recommended
    • 92. Expand your network
  • Status Updates
    • Helps your profile stay fresh, active
    • 93. Appears on LinkedIn home page for 1st level connections
    • 94. Keeps your network and viewers informed
  • Tips for Getting Noticed
    • Create a Public Profile
    • 95. Customize your Headline
    • 96. Update your status often
    • 97. Get recommended
    • 98. Expand your network
  • Get Recommended
    • Improves SEO
    • 99. Appears on contact’s profile and updates
    • 100. Adds credibility
    • 101. Gives viewers insights into your strengths and value
  • Tips for Getting Noticed
    • Create a Public Profile
    • 102. Customize your Headline
    • 103. Update your status often
    • 104. Get recommended
    • 105. Expand your network
  • Expand Your Network
    • More 1st level contacts means a better view of the LinkedIn network
    • 106. More contacts means more exposure
    • 107. More options
  • We will discuss …
    • What is LinkedIn
    • 108. HR and Hiring Managers
    • 109. Why you should use LinkedIn
    • 110. Tips to help you get noticed
    • 111. Networking Techniques
    • 112. LinkedIn Jobs
    • 113. Finding employers/employees
    • 114. How to build relationships
  • Networking Techniques
    Connect to
    Classmates and professors
    Group, association and church members
    Colleagues
    Friends and neighbors
    Anyone you meet while networking
    Open networkers connect to anyone
    Toplinked, LION, Open Networker
    Email address in headline or profile
    Check the contact settings
  • 115. Networking Etiquette
    DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker
    DO NOT use text or Twitter abbreviations or improper formatting in your invitations
    DO NOT spam your network with constant email updates
  • 116. Networking Etiquette
    DO invite those you have met or know
    DO personalize your invitation, including how you know him or her
    DO Like and Comment on status updates from your contacts
  • 117. We will discuss …
    • What is LinkedIn
    • 118. HR and Hiring Managers
    • 119. Why you should use LinkedIn
    • 120. Tips to help you get noticed
    • 121. Networking Techniques
    • 122. LinkedIn Jobs
    • 123. Finding employers/employees
    • 124. How to build relationships
  • LinkedIn Jobs
    • LinkedIn Jobs suggests positions of interest
    • 125. Allows you to search by
    Company
    Location
    Date Posted
    Job Function
    Industry
    Experience Level
  • 126. LinkedIn Career Explorer beta
    career.linkedin.com
  • 127. Jobs on LinkedIn Groups
    Groups have job boards
    Connect to groups related to marketing or your industry of interest
    Connect to groups managed by your target companies or their employees
    Connect to groups related to career search, recruiting or HR
    Some groups are exclusive or limited, so read the group description
  • 128. Groups for Job Seekers
    • Job & Career Network
    • 129. The Job Board (Find A Job, Post a Job)
    • 130. JOBS 2.0 South (Southern US) Houston Miami Dallas Austin Atlanta Nashville Memphis Baltimore El Paso
    • 131. Linked:HR (#1 Human Resources Group)
    • 132. Job Openings, Job Leads and Job Connections!
    • 133. Atlanta Linking
    • 134. Business 400 Inc.
    • 135. Chambers of Commerce
    • 136. Metro Atlanta Chamber of Commerce
    • 137. Professional Associations in your industry
  • We will discuss …
    • What is LinkedIn
    • 138. HR and Hiring Managers
    • 139. Why you should use LinkedIn
    • 140. Tips to help you get noticed
    • 141. Networking Techniques
    • 142. LinkedIn Jobs
    • 143. Finding employers/employees
    • 144. How to build relationships
  • Finding Employers
    • Follow target companies on LinkedIn
    TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)
    • Connect to employees you know or who are open networkers
    • 145. Advanced search allows you to identify companies by:
    Industry
    Location
    Size
  • 146. Finding Employees
    • Advanced search allows you to identify prospective employees by:
    Industry
    Location
    Company
    Title
    Join groups related to your industry
    Search through the member directory
    Post job openings on group discussion boards
  • 147. We will discuss …
    • What is LinkedIn
    • 148. HR and Hiring Managers
    • 149. Why you should use LinkedIn
    • 150. Tips to help you get noticed
    • 151. Networking Techniques
    • 152. LinkedIn Jobs
    • 153. Finding employers/employees
    • 154. How to build relationships
  • Building Relationships
    • Communicate with your network
    Personalize your messages
    Contacts are more likely to support you if they feel the message/request was directed to them
    • Acknowledge achievements and positive status posts
    Like the information
    Send a message
  • 155. On-campus & Group Training
    Kelly offers hands-on training seminars on LinkedIn
    On-campus training for
    your students or
    Career Center staff
    Customized group training
    LinkedIn for Business
    hands-on seminar
    Save $50 with GACE code by Sunday
    www.globalmarcoms.com/events
  • 156. Summary
    • LinkedIn is a fantastic tool for colleges, students and employers
    Improves SEO, allows decision makers to find you
    Adds credibility via content and recommendations
    Increase awareness of you and your capabilities
    • Let’s connect!
    www.linkedin.com/in/kellyquattlebaum
  • 157. Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand
    Questions?
    +1 404 790 5005
    kelly.quattlebaum@globalmarcoms.com
    www.globalmarcoms.com
    www.facebook.com/globalmarcoms
    www.twitter.com/globalmarcoms
    www.linkedin.com/companies/global-marcoms
    www.twitter.com/kquattlebaum
    www.kellyquattlebaum.com
    www.linkedin.com/in/kellyquattlebaum
    Kelly Quattlebaum
    President, Global Marcoms