Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012

834 views

Published on

Social Media for Nonprofits | Strengthening NGOs Through Capacity Building & Social Entrepreneurship | Presented by Social Media Trainer Kelly Quattlebaum to the South African Delegation hosted by the Georgia Council for International Visitors

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
834
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/PrimalMedia/social-media-non-profits for overall guidelinesNOTE: S.I.M.P.L.E. created by Kelly QuattlebaumImage 1: http://www.facebook.com/redcrossImage 2: http://www.communityorganizer20.com/2010/11/24/epic-thanks-one-incredible-event-of-gratitutde/
  • Sources: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-mission
  • Sources: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-mission
  • http://www.faithengineer.com/2010/11/youversion-live-using-your-phone-during-church.html
  • Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012

    1. 1. Social Media for Nonprofits+1 404 790 5005kelly.quattlebaum@globalmarcoms.com Kelly Quattlebaum www.globalmarcoms.com www.facebook.com/globalmarcoms President, Global Marcoms www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms
    2. 2. About Global Marcoms• A full service marketing and communications company that works with small-midsized businesses, global corporations and NPOs in the areas of:  Social Media Monitoring, Management, Training  Marketing  PR & Communications  Business DevelopmentCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 2
    3. 3. Agenda• Definitions  New Media  Social Media / Networking  Search Engine Optimization (SEO/SMO)• Social Media Strategy• New and Social Media ToolsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 3
    4. 4. New Media Defined• According to Wikipedia  New media is a term that refers to on-demand access to content any time, anywhere, on any digital device• According to Aids.gov  Interactive forms of communication that use the Internet, including podcasts, RSS feeds, social networks, [social media], text messaging, blogs, wikis, virtual worlds and moreCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 4
    5. 5. Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 5
    6. 6. SEO and SMO Defined• Search Engine Optimization  Improves results in search engines (i.e. Google)• Social Media Optimization  Improves results in search engines  Increases ability to locate your organization  Drives traffic to Web content via social mediaCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 6
    7. 7. SEO and SMO Website Twitter Facebook Slideshare Eventbrite LinkedInCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 7
    8. 8. Social Media Strategy• Use the P.O.S.T.* method to create your social media strategy:  People: Who are you trying to engage?**  Objectives: What are you trying to achieve? **  Strategies: What will it look like when you’re done? **  Technologies: What are the tools you plan to use? ***Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies**Chad Norman’s 50 Social Media Tactics for NonprofitsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 8
    9. 9. Social Media Strategy• General guidelines for social media  Integrate your social media accounts into your website, including like and share features  Connect your social media accounts together when possible  Build a community of fans, friends and followers  Create guidelines for your community, but do not control the information  Always be responsiveCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 9
    10. 10. Fundraising and Donations• Keep it S.I.M.P.L.E.  Short deadlines  Incentives for top donors  Multiple networks/communities  Positive, FUN!  Lofty, clear goals  EASYSource: http://www.slideshare.net/PrimalMedia/social-media-non-profitsNOTE: S.I.M.P.L.E. created by Kelly Quattlebaum, Global MarcomsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 10
    11. 11. Top Tools for Nonprofits  Blogs  Foursquare  Facebook  Texting  Twitter  QR Codes  YouTube  Mobile  LinkedIn ApplicationsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 11
    12. 12. Blogs• More than 133M blogs in 81 languages*• Your blogs should be  Informative, insightful  Interesting, easy to read  Stimulating – you want to stimulate discussion  Localized, not just translated• Vary your topics• Respond to your customers*Source: http://bit.ly/SMstats09Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 12
    13. 13. Facebook• 850 million users worldwide, 250 million mobile users  1 in 9 people on earth use Facebook  4.4 million users in South Africa• 50% log in daily• 20 minutes per day• Tabs for your page:  Donation tab  Causes tab  YouTube tab  Email list tab  Landing page• MAKE IT FUN! Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 13
    14. 14. Twitter • 300 million users • 300 million Tweets per day • Twitter handles 1.6 billion search queries per day • Tips for Twitter:  Customize your background  Use shortlinks with tracking  Respond to and interact with your community Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.September 24, 2010 © 2010 Women In Technology, Global Marcoms 14
    15. 15. YouTube nd • 2 largest search engine in the world • 800 million unique users per month worldwide • 3 billion videos are viewed a day • http://www.youtube.com/ nonprofits (US Only) Image Source: Sources: http://www.slideshare.net/mobile/chadnorman/50-social-media- tactics-to-help-nonprofits-meet-their-mission. www.youtube.com/nonprofits Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.September 24, 2010 © 2010 Women In Technology, Global Marcoms 15
    16. 16. LinkedIn • LinkedIn is a business-oriented social networking site for professional networking  150 million users in more than 200 countries  1.7 million users in South Africa  Groups and Causes allow you to raise awareness for your organization CAUSESGROUPS Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 16
    17. 17. Foursquare • Location-based marketing tool that allows users to checkin to locations • Tips for nonprofits  Connect with locals  Brand your profile  Claim your venue  Fundraising and donations Image Source: http://www.rositacortez.com/social-media-101/foursquare/using-foursquare-to-advance-your-nonprofits-mission/ Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.September 24, 2010 © 2010 Women In Technology, Global Marcoms 17
    18. 18. Text Messaging• Create Text Campaigns:  Donations  Keywords  Blasts  Voting/Polling  SurveysImage 1 Source: http://mashable.com/2010/01/13/haiti-red-cross-donations/Image 2 Source: http://www.accessmobileplatform.com/Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 18
    19. 19. QR Codes• QR codes can point to any website or online content• Use a QR code reader app on a smartphone to scan the code• Uses  Print media, direct mailers  Signs and billboards  Museum or gallery displaysCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 19
    20. 20. Mobile Applications• Create custom mobile applications to support your mission• Utilize existing applications to create a sense of communityImage Source: http://www.faithengineer.com/2010/11/youversion-live-using-your-phone-during-church.htmlCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 20
    21. 21. In Summary• Social Media …  is an extension of your community  helps you raise awareness of your cause or organization  can support your fundraising efforts connect | communicate | share | growCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 21
    22. 22. Social Media for Nonprofits +1 404 790 5005 Thank You! kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms Kelly Quattlebaum www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms President, Global Marcoms www.twitter.com/kquattlebaum www.kellyquattlebaum.com http://www.linkedin.com/in/kellyquattlebaum

    ×