Marietta Business Association | Leveraging LinkedIn | Global Marcoms | March 15, 2012

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Leverage LinkedIn in your business. Thank you to the Marietta Business Association for inviting me to speak about my favorite social media tool, LinkedIn. It was a pleasure!

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Marietta Business Association | Leveraging LinkedIn | Global Marcoms | March 15, 2012

  1. 1. Leveraging LinkedIn +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com Kelly Quattlebaum www.globalmarcoms.com www.facebook.com/globalmarcoms President, Global Marcoms www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms
  2. 2. About Global Marcoms • A full-service marketing and communications company that works with businesses to provide support for:  Social Media Monitoring, Management, Training  Marketing  PR & Communications  Business Development  SalesCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 2
  3. 3. Agenda • Search Engine Optimization (SEO/SMO) • Introduction to LinkedIn • Why you should use LinkedIn • Tips to help you get noticedCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 3
  4. 4. SEO and SMO Defined • Search Engine Optimization  Improves results in search engines (i.e. Google)  Allows prospects to find you • Social Media Optimization  Improves results in search engines  Increases ability to locate you or your company  Drive traffic to Web content via social mediaCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 4
  5. 5. SEO and SMO Defined LinkedIn Twitter Plaxo Amazon ReviewsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 5
  6. 6. SEO Is Keyword Driven • Where to add keywords  Headline  Current work experience description  Past work experience description  Summary  Specialties (indexed by Google) LEAD WITH KEYWORDS THE FIRST 40-60 CHARACTERS MATTERCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 6
  7. 7. LinkedInCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 7
  8. 8. LinkedIn • LinkedIn is a business-oriented social networking site for professional networking • Originally designed ONLY to connect those you know • Open networking shifted focus from only known, trusted contacts, to a broader, global reach  Increasing 1st level connections allows you to build an expansive networkCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 8
  9. 9. LinkedIn Statistics • 150 million users in more than 200 countries • 66% of users are decision makers • Users tend to be more senior level  16% are at the management level  28% are director/VP level or aboveCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 9
  10. 10. Why Use LinkedIn? • Showcase your experience  Previously held positions  Recommendations • Powerful tool to locate prospects  Advanced searching (location, industry, etc.)  TIP: Searching under Companies enables you to search by company sizeCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 10
  11. 11. Why Use LinkedIn? • Stay connected to your contacts (dynamic CRM) • Communicate with your network  Messages and email - Target lists by industry or location - TIP: Create custom tags for your contacts to communicate to lists • Allows people to find you  SEO and SMOCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 11
  12. 12. Tips for Getting Noticed • Create a Public Profile • Customize your Headline • Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 12
  13. 13. Tips for Getting Noticed • Create a Public Profile • Customize your Headline • Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 13
  14. 14. Public ProfileCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 14
  15. 15. Create a Public Profile • Appears in search engines • NO SEO WITHOUT PUBLIC PROFILE • Public profile links directly to your account • Enables anyone to view your profile  Non-LinkedIn usersCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 15
  16. 16. Tips for Getting Noticed • Create a Public Profile • Customize your Headline • Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 16
  17. 17. Customize Your Headline • Headline appears in LinkedIn search • Entices prospects to view your profile • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 17
  18. 18. Tips for Getting Noticed • Create a Public Profile • Customize your Headline • Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 18
  19. 19. Status Updates • Helps your profile stay fresh, active • Appears on LinkedIn home page for 1st level connections • Keeps your network and users informedCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 19
  20. 20. Status Updates • Edit the title and description of shared linksCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 20
  21. 21. Status Updates • Edit the title and description of shared links • Share on TwitterCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 21
  22. 22. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 22
  23. 23. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share on multiple group discussion boards to save time • ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 23
  24. 24. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share on multiple group discussion boards to save time • ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 24
  25. 25. Groups for Business • Linked:HR (#1 Human Resources Group) • Marietta Business Association • Atlanta Linking • Business 400 Inc. • Metro Atlanta Business Network • Chambers of Commerce  Metro Atlanta Chamber of Commerce  Cobb Chamber • Professional Associations in your industryCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 25
  26. 26. Upcoming Training Seminars • Facebook Timeline for Pages| March 21 • LinkedIn for Business: Profile Enhancements | March 23 • Facebook Timeline for Pages | March 27 • Twitter for Business | March 28 • LinkedIn for Business: Networking | March 30 • Internet Marketing Essentials for Business | April 23 FULL DAYCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 26
  27. 27. Leveraging LinkedIn +1 404 790 5005 Thank You! kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms Kelly Quattlebaum www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms President, Global Marcoms www.twitter.com/kquattlebaum www.kellyquattlebaum.com http://www.linkedin.com/in/kellyquattlebaum

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