1. How to Use Social Media to
Engage Students in Fitness
Karen Jashinsky
Founder of O2 MAX
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2. Is social media the new drug?
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3. There is obesity problem
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4. Staggering Statistics
75.6 million U.S. children
12.5 million U.S. Children are
obese
It’s more than 16.5% of children!
AND… 13% of children are on
Social Networks!
http://www.cdc.gov/images/campaigns/dnpao/hw/hw-ncoam02-300x250.jpg

5. Is social media the solution?
- Social media is an unavoidable part of today's kids' lives
- Kids use social media for everything
- 73% of teens are on a social network
- Teens hide social media from parents
- 67% of teenagers say they know how to hide what they do
online from parents and
- 39% think their online activity is private from everyone,
including parents

6. Social Media: Friend or Foe?
•Social media can sometimes be
bad for kids and fitness
•Many kids and teens have no idea
how to maintain a healthy lifestyle
•Kids and teens turn to social media
for answers
•Can fall into trap of crash diets,
unhealthy workouts
http://blogs.friendlybeings.com/fun/fun/whats-so-great-about-being-on-line/
So what can parents and teachers do?
Ban kids from social media?

7. Social media to the rescue
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We, at O2 MAX, realize that kids are
going to use social media to search
for fitness tips: so we are there to be
the BEST resource to help them find
what they are looking for.
My workouts
HOW DO WE DO IT?

8. Facebook
• Daily links to articles
• Encourage conversation and feedback
• Encourage posting of photos and inspiration
• Contests and prizes

9. Twitter
• Engage with brands
• Engage with girls
•Act as a resource to both teens and other fitness
professionals
• Encourage re-tweets to spread our message

10. Flickr
Share photos of :
- Events
- Students and their stories
- Workouts

11. Pinterest
- Post pictures - either fun
or educational
- Interact with teens
- Encourage “re-pins” of
our info

12. Tumblr
• Post fun and
informative blogs
• Re-blog information we
like
• Encourage students to
write their own fitness blogs
• Engage with students
of topics of fitness

13. YouTube
• Build a channel that people
want to come back to every
week
• Videos on workout tips,
nutrition tips, how-to recipes
and demonstrating workouts
• Encourage students to
submit their own videos of
ideas to our page
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14. Google +
Daily links
•
Organized circles
•
Hangouts with clients
•
and students
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Reminder:Sunday 7pm, Google Hangout,
join the O2 MAX Fitness coach for a fitness
consultation!

15. Google Hangout
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I’m hanging
out with the
President!

16. Example: Jumping Jack
Challenge
300,265 people connected around the globe
24-hour period
BREAK THE GUINNESS WORLD RECORD
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17. Come workout with us !
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www.o2maxfitness.com @o2max
www.promfitness.com @promfitness
www.maxufitness.com @maxufitness