Michelle Obama launched a campaign in 2010 called Let's Move to promote healthy eating and physical activity among children to end childhood obesity. The campaign aimed to change how people think about children's health. It used social media platforms like Facebook, YouTube, its website, Meetup.com and Twitter to share facts, stories, and campaign messages and engage supporters. The campaign was successful in quadrupling its Facebook fans and empowering communities to organize local events through Meetup.com to spread the First Lady's message.

2. BackgroundFirst lady, Michelle Obama kicked off a campaign on February 2010 in order to bring awareness and attempt to end to childhood obesity by promoting: Healthy eatingMore physical activity

3. Objective “In the end, as First Lady, this isn’t just a policy issue for me. This is a passion. This is my mission. I am determined to work with folks across this country to change the way a generation of kids thinks about food and nutrition.” –Michelle ObamaTo change the way that people think about their children’s health.

4. Social MediaFacebook Shares facts, stats, stories and campaign messages with its followers. Currently has 62,984 “likes”Posts usually get a high frequency of responses. YouTubePSAsVideos of eventsMessages from supporters

5. Facebook

6. YouTubehttp://www.youtube.com/user/letsmove?ob=5#p/u/47/_VuKCngBYJohttp://www.youtube.com/user/letsmove?ob=5#p/u/21/mYIeqGAu9M8http://www.youtube.com/user/letsmove?ob=5#p/u/17/FV4DI-W1TJk

7. Let’s Move Website

8. Meetup.com

9. Twitter/ Flickr

10. Was it successful?YesFacebook: The number of fans quadrupled since April 2010. Meetup.com is an example of people taking initiative to connect people within their communities—with the help of Facebook and the Let’s Move website—to create and participate in events to spread Michele Obama’s message and teach those who participate how to be proactive in protecting the health of young generations.