This collection of books belongs on every marketers' "must read" list, as chosen by members of the Kapost content team and other members of the staff. Topics span content marketing, digital marketing, sales, business, writing, creativity, design and general inspiration.

1. 30
BOOKS THAT BELONG IN
EVERY MARKETER S LIBRARY
*According to us.

2. Let’s start
with a few
crowd
favorites.

3. Joe is a content marketing
forefather. This book serves as
a ‘what’s what’ and ‘how-to’.
It’s one of the first books you
should read when it comes to
content marketing.
Anne Murphy
Sr. Managing Editor

4. Gary Vaynerchuk reminds us
that innovation is alive and
well, that all relationships
matter, and that business is
the cultivation of
relationships. A great read.
Liz O Neill
Content Marketing
Manager

5. This book resonates deeply
while trying to build genuine
communication with an
audience through social media
or any digital means. It
teaches how to have
meaningful conversations.
Andrew J. Coate
Community & Content Manager

6. Once you’re bought into
the strategy of content
marketing, the next
reaction is often “now
what?” Robert and Joe
answer that question with
practical advice you can
get behind.
Jean Spencer
Content Marketing
Manager

7. This book - featuring
contributions from three
marketing all stars – includes
not only best practices, but
also valuable case studies
which illustrate how to get
things done.
Liz O Neill
Content Marketing Manager

8. Marketers
frequently
cite these
next ones as
must reads .

9. Jay is a frequented
referenced expert when it
comes to understanding
how to converse with
potential buyers. He lays it
all out in this NY Times
Bestseller.”
Anne Murphy
Sr. Managing Editor

10. Understanding your
customers is what s driving
business success. The
companies that know their
target markets the best, see
the most success.
Jesse Noyes
Sr. Director of
Content Marketing

11. This book details some
unique partnerships that will
make you keep your eyes open
for creative partnerships to
increase demand for your
products and services as well.
Andrew J. Coate
Community &
Content Manager

12. A really easy read.
Comprehensive enough for
even the beginners to get a
grasp of the digital brand
space.
Jean Spencer
Content Marketing
Manager

13. This book is a must have in
the collection of any
company about to embark
on the journey that is
content marketing success.
Lays out perfectly the
argument for content
creation.
Liz O Neill
Content Marketing
Manager

14. Your reading
list is growing.
But there s
more…

15. This book by Hubspot
co-founders highlights
the greater success
rates of inbound
marketing vs. outbound
marketing. A few years
later, this is still a great
one to read.
Jesse Noyes
Sr. Director of
Content Marketing

16. B2B Companies, take a
look at this. This is the
ultimate guide in how to
become a better marketer,
because it’s not just the
B2C companies that are
doing it.
Jean Spencer
Content Marketing
Manager

17. This is a great one for
both marketing and sales
professionals. It teaches
how to prepare messaging
that expresses value rather
than just a list of features.
Anne Murphy
Sr. Managing
Editor

18. Almost a decade old, this
book still paints a great
pictures as to why the
internet is such a powerful
force on society.”
Mike Lewis
President &
Co-Founder

19. Looking for
writing
inspiration?
Read on…

20. “Every content marketer
should have a copy of this
book on their desks.”
Jesse Noyes
Sr. Director of
Content Marketing

21. If you’re just starting a
blog or looking to improve
on an existing blog, this
book needs your attention.
Jeff offers on how to find
your audience, what to
write about and how to
optimizing your writing.
Andrew J. Coate
Community &
Content Manager

22. “If you’re a writer, looking
for an entertaining guide
on the how to be an
excellent writer, read this
book. Stephen King offers
very practical tips through
a very personal lens.”
Anne Murphy
Sr. Managing
Editor

23. This is my favorite book
about writing. Anne
Lamott doesn’t sugar coat
anything and you’ll love her
for it. Her raw, hilarious,
devastating advice on
writing will punch you right
in the gut.
Liz O Neill
Content Marketing
Manager

24. “In her delightful defense
of puncutation, Lynne
Truss explains how the
proper use of semicolons,
commas and apostrophes
shape the very meaning of
our content.”
Jean Spencer
Content
Marketing Manager

25. Marketers can
learn from
sales-focused
books too…

26. Robert Cialdini lays out
six researched-based
principles that have
defined views of
persuasion and influence
since. Read this book to
understand the
psychology of
‘yes’.
Jesse Noyes
Sr. Director of
Content Marketing

27. Takeaway quote from this
one: “Give first. Become
known as a resource, not a
salesperson. Your value is
linked to your knowledge
and your willingness to
help others.”
Andrew J. Coate
Community &
Content Manager

28. Peter Coughter
gracefully demonstrates
‘the art of the pitch’
through real life examples,
as opposed to just giving a
checklist. Highly
recommended.”
Jean Spencer
Content Marketing
Manager

29. Inspired yet?
There’s still
more to go….

30. “Since reading this book I
consistently view data
differently, looking for small
things that might lead to a
greater impact on my efforts.
Fascinating read.”
Andrew J. Coate
Community &
Content Manager

31. Written by the writer of
‘The Innovators Dilemma’,
this book applies the best
business principles to your
own life to maximize
happiness.”
Mike Lewis
President &
Co-Founder

32. “Jobs’ story offers lessons
about what it takes to
become one of the most
innovative leaders of the 21st
century…and what it costs.”
Liz O Neill
Content Marketing
Manager

33. “More than just a bunch
of pretty pictures to look
at, this book does a
tremendous job of
inspiring what makes
captivating visual
content.”
Mark Peck
Web Designer

34. “A very fun read and a
great way to challenge
yourself to consult your
inner artist no matter who
you are.”
Jacob Collins
Videographer

35. This was a life changing
read for me. Since adapting
those to all areas of my life
I’ve been able to hammer
through work at a blazing
pace while still staying sane.”
Andrew J. Coate
Community &
Content Manager

36. “A good read about why
many people come up
with the same idea and
why most big ideas come
out of cities.”
Mike Lewis
President &
Co-Founder

37. “If you haven’t read this
and you’re in the business
world, you should. It’s a
staple piece of literature.”
Anne Murphy
Sr. Managing
Editor

38. Now, that’s a library.