8 Content Marketing Strategies to Take Now

Your Brand as PublisherShould Content Be the Center of Your Marketing?Joe Pulizzi (@juntajoe)Founder, Content Marketing InstituteCo-Author, Get Content Get Customersand Managing Content Marketing @juntajoe

To help transform marketers into publishers. Less renting, more owning.EVENTS MEDIA CONSULTING @juntajoe

Today’s Agenda• The Latest Research on What’s Happening in Content Marketing• 8 Things That I Would Be Doing Right Now If I Were You re: Content• Q&A @juntajoe

Today’s Agenda• The Latest Research on What’s Happening in Content Marketing• 8 Things That I Would Be Doing Right Now If I Were You re: Content• Q&A 65 Slides in 40 Minutes @juntajoe

As heard this week…“We cannot accomplish ourgoals without compellingand relevant content for ourcustomers. If we don’t, theywill not come back.”- Pam Didner, Intel @juntajoe

As heard this week…“You don’t need the middlemananymore…you can nowcommunicate directly with yourcustomers. Your job is to createvalue.”- Mitch Joel, Twist Image NYTimes Best Selling Author @juntajoe

The Difference? Marketers Publishers/Media @juntajoe

@juntajoe

Content Marketing = Publishing?• Publishing is the process of production and dissemination of information – the activity of making information available for public view. http://en.wikipedia.org/wiki/Publisher @juntajoe

Stories to Interruption and Back Again• Content Acceptance• Talent• Technology @juntajoe

Content Marketing @juntajoe

Content Marketing is…Marketers as PublishersOwning the media, not Renting the mediaAttract and/or retain customers by creating/curating valuable and compelling content on aconsistent basis to maintain or change abehavior. @juntajoe

Search EngineSocial Media Optimization STORYTELLING Lead Generation @juntajoe

@juntajoe

“Content MarketingIs the OnlyMarketing Left” - Seth Godin @juntajoe

@juntajoe

60% @juntajoe

@juntajoeShutterstock

@juntajoe

“Content Marketing is like using a new muscle.Marketers need to keep it in shape.” @juntajoe

8 Things I Would Do Right NowRe: Content Marketing @juntajoe

Tackle one biggoal, something broken or make something better with content… @juntajoe

@juntajoe

ObjectiveConvert Porscheand other sportscars to CorvetteBuyers! @juntajoe

@juntajoe

10 to 1content…reimagine @juntajoe

Story Concept• Main Deliverable• Possible Ways to Break it Up – “10 to 1”• Think “before” and “after” – What can the content become? @juntajoe

Re-Imagine Pre-Activation Distribution @juntajoe

Re-Imagine Pre-Activation Google PANDA Changes Everything Distribution @juntajoe

@juntajoe

Take the visual content audit… @juntajoe

@juntajoe

http://www.progressiveoffice.com.au @juntajoe

Clearly identify roles… @juntajoe

The content marketing team….Typical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators @juntajoe

Test a niche to becomethe leading resource for your customers in that area @juntajoe

@juntajoe

Partner if you have to… @juntajoe

@juntajoe

Or buy the leading trade media company… @juntajoe

Just Buy It • JPG Magazine, the innovative photography magazine from 8020 publishing, closed its doors… @juntajoe

Reach out to contentcreators and influencers @juntajoe

@juntajoe

LAST QUESTION: In two years, what company will beresponsible for the mostcontent production in the world? @juntajoe

@juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER• What does your audience really need to know? (pain points)• Share awesome stuff (the best in your industry) with clear goals!• It’s almost never about you (your story needs to be about your customers).• What are your content roles? @juntajoe

Q&A Joe Pulizzijoe@junta42.com • @juntajoe on Twitter September 4 – 6, 2012 – Columbus, Ohio @juntajoe

http://blog.junta42.com	3663
http://www.business2community.com	451
http://blog.freedmaninternational.com	98
http://feeds.feedburner.com	73
http://happymiel.be	49
http://paper.li	30
http://news.contentmarketinginstitute.com	27
http://www.frontlinemarketingsystems.com	24
http://us-w1.rockmelt.com	21
http://kaleidoscopesocial.wordpress.com	9
http://translate.googleusercontent.com	9
http://127.0.0.1	3
http://www.twylah.com	2
http://www.netvibes.com	2
http://a0.twimg.com	2
http://207.46.192.232	1
http://www.hanrss.com	1
http://community.junta42.com	1

8 Content Marketing Strategies to Take Now

by Joe Pulizzi on Nov 14, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

18 Embeds 4,466

Statistics

8 Content Marketing Strategies to Take Now — Presentation Transcript