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The State of Content Marketing 2013 - AAF North Dakota

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Presentation given by Joe Pulizzi, Content Marketing Institute to AAF North Dakota in Fargo on the State of Content Marketing 2013. Includes the latest research on content marketing and covers five key content marketing trends for now into the future.

Published in: Business
  • Joe, lots of good stuff here but 94 slides? 19 is about the right number according to this infographic from Marketing Firepower http://www.artillerymarketing.com/blog/bid/133293/Why-B2B-Marketers-Should-Use-Slideshare-for-Content-Marketing
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The State of Content Marketing 2013 - AAF North Dakota

  1. @juntajoeThe State of Content Marketing 2013Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
  2. @juntajoeMY STORY
  3. @juntajoe TODAY’S AGENDA• Move Fast – 80+ Slides in 45 Minutes!• Brief History of Content Marketing• The Latest B2B Research• The Problem with “What?”• Content Marketing Tips & Trends• Q&A
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  10. @juntajoe Search EngineSocial Media Optimization STORYTELLING Lead Generation
  11. @juntajoeExample of trying…
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  15. @juntajoeI see the future and it is ____________
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  20. @juntajoeRed Bull – The Media Co.
  21. @juntajoeSponsored by
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  28. @juntajoe54%Increasing
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  30. @juntajoe Why Are We Here? Just 36% believe theircontent marketing is effective
  31. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Content that Engages
  32. @juntajoeTHE PROBLEM WITHWHAT?
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  37. @juntajoe WHY?Tell a Different Story, Not the Same Story Incrementally Better
  38. @juntajoe Search EngineSocial Media Optimization Why? Lead Generation
  39. @juntajoeWhy?
  40. @juntajoe ContentMarketing Trends
  41. @juntajoeThe Niche, Non-Sales Content Platform & A Clear Mission
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  53. @juntajoeThe Chief Storyteller
  54. @juntajoeThe Content Marketing TeamTypical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators
  55. @juntajoe Social MediaPublic Relations Marketing Email Mobile Search
  56. @juntajoeExample…. Todd Wheatland VP of Thought Leadership Kelly Services
  57. @juntajoeStory Explosion
  58. @juntajoeThe Kelly Situation:Product: Complex workforce solutionsTarget: Largest 5,000 companies globallyDeal Size: $50m - $2bnKey Buyer Titles: HR, Procurement, Operations, C-SuiteAve Time to Close: 12-24 months
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  60. @juntajoeHighly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year.
  61. @juntajoeLeveraging Employees in Content Creation
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  67. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
  68. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
  69. @juntajoeBuilding Content Expertise through Community
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  75. @juntajoeThe Content Marketing Team Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators
  76. @juntajoeThe Content Marketing Team Titler SEO Specialist Chief Content Metrics Officer Managing Chief Content Editors Listening Producers Officers 150+ Contributors Content Creators 1 Paid Freelancer Partner Content Program
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  81. @juntajoeA Rising Tide Lifts All Ships
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  83. @juntajoeDefine Your Hit List of Influencers
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  85. @juntajoe Both Bricks & Feathers• Use Feathers to Promote Bricks
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  91. @juntajoe.COM Email Webinars Magazine Paid Content Paid Events
  92. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
  93. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH

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