Your SlideShare is downloading. ×
The Creative Method and Systems v2
                      a toolkit for the age of ideas




               The Creative Me...
The Creative Method & Systems v2   JasonTheodor.com
  the
Creative
Method
 and systems
@jted



                                                   Jason Theodor
                                                ...
The Creative Method & Systems — Chaos & Creativity edition
  the
Creative
Method
 and systems
I facilitates ideas. I direct the
                            creation of communications so that
                         ...
[crickets]




               The Creative Method & Systems v2                JasonTheodor.com
  the
Creative
Method
 and ...
The Creative Method & Systems
                           is my attempt to describe creativity




               The Creat...
The Creative Method & Systems v2   JasonTheodor.com
  the
Creative
Method
 and systems
Creativity means
                                                  not copying.
                                          ...
Creativity is
                                                  effective novelty
                                        ...
Creativity is
                                                  coming up with
                                           ...
Creativity is
                                                  the ability to
                                           ...
Creativity is
                                                  kind of like
                                             ...
Unlike many
                                                  phenomena in
                                               ...
The Scientific Method
                                                    Focus
                                           ...
The Scientific Method
                           is expressed from the outside in,
                         trying to under...
Creativity is not like that.




               The Creative Method & Systems v2                        JasonTheodor.com
 ...
The Creative Method & Systems v2   JasonTheodor.com
  the
Creative
Method
 and systems
The Creative Method
                               is expressed from the inside out,
                                tryin...
It’s about the
                                                     ACTION
                                             of...
It’s about the
                                                 CONNECTION
                                               ...
It’s about
                                                  DEVIATION
                                              from ...
Scientific Method vs Creative Method
                     Two very different approaches


                                 ...
Recipe for Creative Success:
                                           Have a focus.
                                    ...
The Creative Method
                                                                       Preparation Phase
             ...
The Creative Method & Systems v2   JasonTheodor.com
  the
Creative
Method
 and systems
Elements of Science


                                   Observation    Hypothesis Experimentation




               The ...
Elements of Creativity


                                              Action Connection Deviation




                   ...
Action
                                        ‘do’
                                      Quantity
                       ...
Connection
                                       ‘glue’
                                      Quality
                   ...
Deviation
                                      ‘skew’
                                  uniQueness
                      ...
Elements of Creativity
                     Put the three elements together and you have magical powers




              ...
Not all of us have these
                                    3 elements in equal measure




               The Creative M...
Strengthening Weaknesses
                     bash barriers, strengthen ties, take unmarked paths




                    ...
Strengthening Weaknesses
                     bash barriers, strengthen ties, take unmarked paths




                    ...
Strengthening Weaknesses
                     bash barriers, strengthen ties, take unmarked paths



                     ...
Strengthening Weaknesses
                     bash barriers, strengthen ties, take unmarked paths



                     ...
What are your strengths &
                                             weaknesses?

                                      ...
Creative Type Analyzer
                     which creative type are you?

                              Taker             ...
1. When you see great creative
                               work you:
                            a) Immediately start c...
2. The most important thing
                               about my creative work is:

                            a) That...
3. At the start of a new project you:
                            a) Never have difficulty getting
                        ...
4. Which statement(s) do you
                               identify strongly with:
                            a) I alway...
5. Choose all that apply
                               (answer truthfully!):
                            a) I usually fini...
6. Choose all that apply:

                            a) I make many, many versions of
                               my ...
Add up your totals:
                                          a=___ b=___ c=___ d=___

                               Now ...
Your creative type:
                                                      ___ ___ ___
                                    ...
The 8 Creative Types
                              Taker                Mimic     Empath     Crazy
                       ...
Taker
                     watches gameshows                                              a c d




                      ...
Mimic
                     mimic                                                      A c d




                          ...
Empath
                     more than a feeling                                          a C d




                       ...
Crazy
                     mr out of left field                                          a c D




                       ...
Dreamer
                     nothing but a dreamer                                        a C D




                      ...
Outsider
                     always looking in                                            A c D




                     ...
Producer
                     get ‘er done                                                A C d




                      ...
Maker
                     busy making cool stuff you’ll like                              A C D




                     ...
Strengthen your weakest elements.

                             Build creative teams by combining
                        ...
Strengthening Weaknesses
                     fight barriers, fight superficiality, fight default




                    ...
But before we tackle the elements
                         individually, you can strengthen all
                        yo...
Focus
                                                   ‘cue’



               The Creative Method & Systems v2         ...
Chance favours
                                                  the prepared mind.
                                      ...
Capture Catalogue Review




               The Creative Method & Systems v2                   JasonTheodor.com
  the
Crea...
Capture
                     Carry a fast, omnipresent, accessible capturing device.




               The Creative Metho...
Capture
                     Plane hits Truck, Guatemala, 1976




               The Creative Method & Systems v2        ...
Catalogue
                     File all ideas to make them findable and useful.




               The Creative Method & S...
Catalogue
                     Piles vs Stacks




               The Creative Method & Systems v2   JasonTheodor.com
  th...
Review
                     Appraise your ideas regularly.




               The Creative Method & Systems v2       Jason...
Review
                     Ideas have a shelf life.




               The Creative Method & Systems v2   JasonTheodor.co...
Focus
                     a creative brief in 4 parts



                                                          Key Me...
Key Message
                                     The Creative Method and Systems can help you
                            ...
Darkroom
                     Studies show that people are better prepared for insight into a
                     problem...
How to BS* Better                                          oto: ‘Playingw
                                                ...
How to BS* Better
                     a simple guide to better *brainstorming




               The Creative Method & Sy...
Types of BS*
                     Quantity, Quality, and uniQueness




                              Ideation (induction)...
‘do’



               The Creative Method & Systems v2          JasonTheodor.com
  the
Creative
Method
 and systems
Action is about doing.
                                     The act of creation.
                           It is about le...
If Action is about doing, than
                               the weakest of us— the Empaths,
                            ...
Common barriers:
                                                        Time
                                            ...
To break down barriers
                                            you need one of these.

               The Creative Met...
Barrier vs Routine
                     Pesky barriers are resistant to random attacks




                               ...
Barrier vs Routine
                     But a barrier cannot hold up to a persistent routine




                         ...
Systems

               The Creative Method & Systems v2             JasonTheodor.com
  the
Creative
Method
 and systems
I must create a
                                                  system or be
                                           ...
David Allen’s System
                     getting things done




               The Creative Method & Systems v2   JasonT...
Scott Belsky’s System
                     the action method




               The Creative Method & Systems v2   JasonTh...
Twyla Tharp’s System
                     a cardboard box




                                                  gre
      ...
Ben Franklin’s System
                     Focus & Reflection




               The Creative Method & Systems v2   JasonT...
Once you break through your
                                   barriers (or get around them,
                             ...
10,000 hours is
                                                  equivalent to
                                          ...
As you put in the hours of doing…

                Your work becomes simpler to execute, and
                to explain du...
Gladwell Genius Development Tracker
                     Use this handy dandy chart for the next decade. Print on non-yell...
Action Methods

               The Creative Method & Systems v2            JasonTheodor.com
  the
Creative
Method
 and sys...
focused on quantity

                                                     break inertia
                                  ...
The Creative Method
                                                                       Preparation Phase
             ...
Streaming
                     “Just do it.” Don’t think, just do. No judgement, no self-censorship, no
                  ...
When I [hear] the
                                                  word “stream”
                                        ...
10 Ideas in 10 Minutes™
                     This exercise is a great way to push over the barriers of time,
             ...
10 Ideas in 10 Minutes
                     Ways to Illustrate Creative Elements




               The Creative Method & ...
The Law of 1%
                     Mass quantity eventually yields quality.
                     Helps build up Connection...
Genius is 1% inspiration,
                     99% perspiration.
                     Thomas A. Edison




               ...
The Law of 1%                I am impressed
                     photography                  with what
                  ...
#1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fi...
The Law of 1%
700 Hobo Names




                 jasontheod
                     or.com
‘glue’



               The Creative Method & Systems v2            JasonTheodor.com
  the
Creative
Method
 and systems
Connection is the ‘glue’, the meaning,
                        that bonds the fabric of our culture, of
                  ...
If Connection is about bonding,
                                   than the weakest of us— the
                           ...
Common bonding agents:
                                           Imagination
                                            ...
Trendy vs Legendary
                     Thin shallow (superficial) content cannot compete longterm with rich deep content...
Trendy vs Legendary
                     Thin shallow (superficial) content cannot compete longterm with rich deep content...
vs




               The Creative Method & Systems v2        JasonTheodor.com
  the
Creative
Method
 and systems
As you strengthen the bonds…

                                Your work is familiar because it
                           ...
Connection Methods

               The Creative Method & Systems v2         JasonTheodor.com
  the
Creative
Method
 and sy...
focus on quality

                                                   link ideas
                                          ...
The Creative Method
                                                                       Preparation Phase
             ...
Connect-the-Thoughts
                     Choose a focus.What comes to mind? Write these words down and connect them to
  ...
Connect-the-Thoughts
                     Connect-the-Thoughts




               The Creative Method & Systems v2   Jason...
Tangentometry
                     The imprecise geometry of rabbit holes.We all go off on tangents sometimes. Connect
   ...
Tangentagon
                     Natural progression.To make tangents useful you have to tie them up
                     ...
Tangentagon
                     Gravitons and Alchemy

                     focus: science is still a mystery
           ...
Tangentagon
                     Jerry Seinfeld and Larry David were Masters of the Tangentagon




               The Cre...
Tangentagram
                     Forces you to make connections between objects, to imagine new
                     scen...
Tangentagram
                     Forced Progression




               The Creative Method & Systems v2   JasonTheodor.co...
Through the Looking Glass
                     This is an exercise in perspective. Choose a focus, now instead of
        ...
Through the Looking Glass
                     Sun Fizz annimated mascot is terrifyingly real




               The Creat...
Deviation is the ‘skew’ that knocks
                             your work on its own angle.
                             ...
If Deviation is about new
                              pathways, than the weakest of us
                              — t...
Common Anomalies:
                                              Lying & Make believe
                                     ...
What is an Outlier?
                     Learn how to be an outlier, a statistical anomaly. Be an original. A beautiful an...
Intelligence vs Creativity
                     Our entire lives we are trained to be smart. Smart at school, smart at wor...
Intelligence vs Creativity
                     Creativity is slow and meandering. It needs time to percolate and permeate...
Intelligence vs Creativity
                     Creativity is slow and meandering. It needs time to percolate and permeate...
Two roads
                                                  diverged in a
                                                ...
As you forge new the paths…

                       Your work is original because it hasn’t
                          been...
Deviation Methods

               The Creative Method & Systems v2          JasonTheodor.com
  the
Creative
Method
 and sy...
focused on uniQueness

                                                    make things up
                                ...
The Creative Method
                                                                       Preparation Phase
             ...
Asynchronous Q+A
                     Answer a different question, just like politicians.This is a preparation
           ...
Asynchronous Q+A
                     You didn’t answer my question.



                              Is there a          ...
Shining New Thing
                     A trap (object) that catches mice (function) and is ‘better’ (description).
       ...
Shining New Thing
                      Picking the random Object, Description, and Function




                    Objec...
Shining New Thing
                     Introducing the MicroDerma Face Toaster




               The Creative Method & Sy...
Misassociationalism
                     the art of telling a big fat lie




                                        ∞   ...
Misassociationalism
                     John Hodgman: lier lier pants on fire extraordinaire




               The Creat...
Misassociationalism
                     Pretend you are four years old. What would these signs mean to you?




         ...
Misassociationalism
                     Pretend you are four years old. What would these signs mean to you?




         ...
Content on Content
                     Content on Content




                                                  1. Take a...
Content on Content
                     Hello Kitty Bones by Michael Paulus
                     Cartoon Characters filter...
Content on Content
                     Hello Kitty Bones by Michael Paulus
                     Cartoon Characters filter...
Content on Content
                     Toon Museum by Hyungkoo Lee
                     Cartoon Characters filtered throu...
Through the Looking Glass
                     Garfield minus Garfield by Dan Walsh (with Jim Davis’ blessing)
           ...
Through the Looking Glass
                     Garfield minus Garfield by Dan Walsh (with Jim Davis’ blessing)
           ...
Content on Content
                     Public domain defiled




               The Creative Method & Systems v2   JasonT...
Content on Content
                     Pride and Prejudice and Zombies by Jane Austen and Seth Grahame-Smith
            ...
Evaluation
                                                    ‘review’



               The Creative Method & Systems v2...
Capture all of your ideas and scraps
                        and brainstorming debris. Put the best
                      ...
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
The Creative Method v2
Upcoming SlideShare
Loading in...5
×

The Creative Method v2

167,446

Published on

What is Creativity made of? Where do ideas come from, and how can you get more of them? How can you make them better? What happens when there is no box to think outside of? Jason Theodor, a long-standing Creative Director in the digital advertising world, has asked himself these questions for years. These are his observations from the field, and his tools for ideation.

This presentation breaks down the creative method and explores the fundamental elements of creativity. It describes multiple systems for idea generation, problem solving, and originality. It emphasizes the importance of routines, explains appropriate brainstorming techniques, and much more: all with unexpected examples and takeaways.

If you want to live a more creative life, or give yourself an edge in the Age of Ideas, this presentation is a must see.

Published in: Education, Technology, Business
39 Comments
509 Likes
Statistics
Notes
No Downloads
Views
Total Views
167,446
On Slideshare
0
From Embeds
0
Number of Embeds
101
Actions
Shares
0
Downloads
12,475
Comments
39
Likes
509
Embeds 0
No embeds

No notes for slide

Transcript of "The Creative Method v2"

  1. 1. The Creative Method and Systems v2 a toolkit for the age of ideas The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  2. 2. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  3. 3. @jted Jason Theodor Creative Director The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  4. 4. The Creative Method & Systems — Chaos & Creativity edition the Creative Method and systems
  5. 5. I facilitates ideas. I direct the creation of communications so that they solve a specific client problem or need using the appropriate digital channels, and then I oversee the output of designers, art directors, copywriters, information architects, user experience experts, programmers, planners and marketing scientists, all the while keeping the bigger vision in mind. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  6. 6. [crickets] The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  7. 7. The Creative Method & Systems is my attempt to describe creativity The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  8. 8. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  9. 9. Creativity means not copying. Jacques Maximin, chef The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  10. 10. Creativity is effective novelty Michele & Robert Root-Bernstein, Psychology Today The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  11. 11. Creativity is coming up with something new by letting go of convention. Kenneth Heilman, neurologist The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  12. 12. Creativity is the ability to restructure one’s understanding of a situation in a non-obvious way. Dr. John Kounios The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  13. 13. Creativity is kind of like pornography— you know it when you see it. Dr. Rex Jung The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  14. 14. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. Wikipedia The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  15. 15. The Scientific Method Focus Observe Hypothesize Experiment Evaluate The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  16. 16. The Scientific Method is expressed from the outside in, trying to understand existing things, and put them in a tidy box. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  17. 17. Creativity is not like that. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  18. 18. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  19. 19. The Creative Method is expressed from the inside out, trying to make new things, and forget there ever was a box. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  20. 20. It’s about the ACTION of creating something that never existed. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  21. 21. It’s about the CONNECTION of this act to our culture and humanity The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  22. 22. It’s about DEVIATION from the default path by forging a new one. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  23. 23. Scientific Method vs Creative Method Two very different approaches th od Creativ S cientific Me e Metho d Focus Focus Observe Act Hy pothesize Connect E xperiment Deviate Evaluate Evaluate The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  24. 24. Recipe for Creative Success: Have a focus. Just do it Find meaning Think different Stay on target. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  25. 25. The Creative Method Preparation Phase Definition of Problem or Goal Focus Methods used to provide insight and direction Induction Phase Brainstorming Quantity Action Methods used to break barriers Analysis Phase Organizing Quality Ideas Connection Methods used to strengthen bonds Synthesis Phase Creating a uniQue Expression Deviation Methods used to escape default settings Evaluation Phase Judge and Purge Ideas Against Focus Creative Success Meter used to rate and rank creative work The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  26. 26. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  27. 27. Elements of Science Observation Hypothesis Experimentation The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  28. 28. Elements of Creativity Action Connection Deviation do glue skew The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  29. 29. Action ‘do’ Quantity breaking barriers leads to simple, smart, well-crafted work Pablo Picasso created over 50,000 works The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  30. 30. Connection ‘glue’ Quality strengthening bonds leads to familiar, resonant, shareable work Pablo Picasso’s Guernica depicts the anguish of civil war The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  31. 31. Deviation ‘skew’ uniQueness forging new paths leads to original, flexible, challenging work Pablo Picasso’s Bull Sketches go in unexpected directions The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  32. 32. Elements of Creativity Put the three elements together and you have magical powers Connection Action magic Deviation The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  33. 33. Not all of us have these 3 elements in equal measure The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  34. 34. Strengthening Weaknesses bash barriers, strengthen ties, take unmarked paths barriers superficiality default The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  35. 35. Strengthening Weaknesses bash barriers, strengthen ties, take unmarked paths Some of us have a hard time getting things started. There are simply too many barriers in our way. We are weak on action. barriers superficiality default The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  36. 36. Strengthening Weaknesses bash barriers, strengthen ties, take unmarked paths Some of us have a hard time giving things real meaning. We focus on the superficial instead of the fundamental. We are weak on connection. barriers superficiality default The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  37. 37. Strengthening Weaknesses bash barriers, strengthen ties, take unmarked paths Some of us have a hard time being original. We default to status quo, the ‘normal’ way of doing things. We are weak on deviation. barriers superficiality default The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  38. 38. What are your strengths & weaknesses? I have identified 8 general creative types. Which one are you? Let’s take a quick test. Get out a pen & paper* *If you don’t have a pen & paper, see “Capture, Catalogue, Review” in the Focus section. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  39. 39. Creative Type Analyzer which creative type are you? Taker Mimic Empath Crazy Dreamer Outsider Producer Maker The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  40. 40. 1. When you see great creative work you: a) Immediately start creating something b) Take it all in, but do nothing. c) Ponder its intrinsic meaning d) Imagine how you would have done it differently. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  41. 41. 2. The most important thing about my creative work is: a) That I’m doing it b) Nothing — it’s not a priority c) That it resonates with other people d) That nobody has ever done it before The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  42. 42. 3. At the start of a new project you: a) Never have difficulty getting started b) Give up because you don’t really know what to do c) Do a lot of research (you <3 Wikipedia) d) Experiment with a large variety of options The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  43. 43. 4. Which statement(s) do you identify strongly with: a) I always have a creative project on the go b) I prefer to relax by watching TV c) I find it easy to empathize with others d) If people knew all of my ideas they would probably lock me up The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  44. 44. 5. Choose all that apply (answer truthfully!): a) I usually finish what I start b) I’m not a very creative person c) I am very interested in other races, cultures and religions d) I wear ‘strange’ like a badge of honour The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  45. 45. 6. Choose all that apply: a) I make many, many versions of my art before I’m satisfied b) I’m just glad to get a project over with so I can watch a game on the Television c) I’m never happy until a project ‘feels’ right d) If something I’ve made has been done before, I change it or set it on fire The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  46. 46. Add up your totals: a=___ b=___ c=___ d=___ Now subtract b from a, c and d: a-b=___ c-b=___ d-b=___ Your creative type: If your total for a letter is 0, 1, 2 or 3 use a lowercase letter (a, c, or d). If your total is 4, 5, or 6 than use an uppercase letter (A, C, or D) ___ ___ ___ a or A c or C d or D The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  47. 47. Your creative type: ___ ___ ___ a or A c or C d or D a c d ___ ___ ___ a C D ___ ___ ___ Taker Dreamer A c d ___ ___ ___ A c D ___ ___ ___ Mimic Outsider a C d ___ ___ ___ A C d ___ ___ ___ Empath Producer a c D ___ ___ ___ A C D ___ ___ ___ Crazy Maker The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  48. 48. The 8 Creative Types Taker Mimic Empath Crazy acd Acd aCd acD Dreamer Outsider Producer Maker aCD AcD ACd ACD The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  49. 49. Taker watches gameshows a c d A Taker just consumes what is put in front of him. He is rarely interesting in creating anything but a sandwich. (eg. most North Americans) The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  50. 50. Mimic mimic A c d A Mimic can copy anything, but doesn’t understand a work’s greater significance. He has a hard time coming up with ideas on his own. (eg. Counterfeiter) The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  51. 51. Empath more than a feeling a C d An Empath has an intimate grasp of culture and the human condition, but cannot translate this into concrete or original ideas. (eg. That person who cries at parties) The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  52. 52. Crazy mr out of left field a c D A Crazy is all over the place. She is constantly thinking, but her strange ideas have no focus and are very hard to relate to. She never finishes anything she starts. (eg. Your cousins kid) The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  53. 53. Dreamer nothing but a dreamer a C D A Dreamer is full of wonderful, creative ideas but has a very difficult time finishing what they start. He is often too intimidated by reality and prefers the warm solace of his mind. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  54. 54. Outsider always looking in A c D The Outsider is disconnected from culture either through choice or affliction, but this doesn’t stop him from creating large quantities of strange, inaccessible works. (eg. Wesley Willis, Henry Darger) The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  55. 55. Producer get ‘er done A C d A Producer is very good at making things happen and creating things people like, even if they aren’t very original. Her work is often described as ‘churned out’. (eg. Danielle Steel, Robert Bateman) The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  56. 56. Maker busy making cool stuff you’ll like A C D A Maker is a rare and balanced artist who is prolific, relevant, and original. (eg. Lady Gaga, Picasso) The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  57. 57. Strengthen your weakest elements. Build creative teams by combining creative strengths of individuals. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  58. 58. Strengthening Weaknesses fight barriers, fight superficiality, fight default routinize entangle meander The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  59. 59. But before we tackle the elements individually, you can strengthen all your creative elements by working on Focus. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  60. 60. Focus ‘cue’ The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  61. 61. Chance favours the prepared mind. Louis Pasteur The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  62. 62. Capture Catalogue Review The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  63. 63. Capture Carry a fast, omnipresent, accessible capturing device. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  64. 64. Capture Plane hits Truck, Guatemala, 1976 The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  65. 65. Catalogue File all ideas to make them findable and useful. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  66. 66. Catalogue Piles vs Stacks The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  67. 67. Review Appraise your ideas regularly. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  68. 68. Review Ideas have a shelf life. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  69. 69. Focus a creative brief in 4 parts Key Message What is the most important thing to convey? What Who Why is the challenge? is this for? do this? cha$enge statement target audience purpose statement The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  70. 70. Key Message The Creative Method and Systems can help you be a more creative person. WHAT: Challenge Statement Define creativity. Help others identify their creative strengths and weaknesses. Provide tools for improving and enabling creativity. WHO: Target Anyone intent on making interesting original things. Could be an artist, musician, art director, designer, writer, entrepreneur, investment banker, inventor. WHY: Purpose statement To inspire and enable better creative output in the universe. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  71. 71. Darkroom Studies show that people are better prepared for insight into a problem after a short mental break. In this era of ubiquitous connectivity, email, IMs, and social media saturation it does your brain well to reboot on occasion. 1. Find a dark, relaxed space and mute all your equipment. 2. Close your eyes. 3. Concentrate on breathing deeply 4. Ignore your own thoughts as if they were clouds. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  72. 72. How to BS* Better oto: ‘Playingw ithbrushes’ a simple guide to better *brainstorming flickr ph d) tickies, foo ns, paper, s ug h sup plies (pe the group on Bring eno ilitator to keep ro up optio n) ne utral Fac l participation (g A ppoint a raw out ful s d deadline task and h te immedia of urgency bursts wit alse sense in short create a f Work to ju dgement (tim eboxing) n sorship & : reser ve ce . ALL ideas B end them Get out d on them. ideas. Buil Creat e lots of e verything Capture The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  73. 73. How to BS* Better a simple guide to better *brainstorming The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  74. 74. Types of BS* Quantity, Quality, and uniQueness Ideation (induction) Brainstorming for Quantity Problem Solving (analysis) Connecting & Grouping Quality Ideas Innovation (synthesis) Pushing Ideas into uniQue Territory The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  75. 75. ‘do’ The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  76. 76. Action is about doing. The act of creation. It is about learning how to fail well. It is a journey of ten-thousand steps. It is moving forward. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  77. 77. If Action is about doing, than the weakest of us— the Empaths, the Crazies, and the Dreamers— need to break our inertia and build up momentum. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  78. 78. Common barriers: Time Doubt/Fear Procrastination Distraction The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  79. 79. To break down barriers you need one of these. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  80. 80. Barrier vs Routine Pesky barriers are resistant to random attacks Barrier 0 1 The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  81. 81. Barrier vs Routine But a barrier cannot hold up to a persistent routine Routine 0 1 The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  82. 82. Systems The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  83. 83. I must create a system or be enslaved by another man’s. William Blake The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  84. 84. David Allen’s System getting things done The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  85. 85. Scott Belsky’s System the action method The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  86. 86. Twyla Tharp’s System a cardboard box gre at ide as The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  87. 87. Ben Franklin’s System Focus & Reflection The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  88. 88. Once you break through your barriers (or get around them, or use them) you can use that momentum to improve your craft. Action begets genius. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  89. 89. 10,000 hours is equivalent to roughly 3 hours a day, or 20 hours a week, of practice over 10 years… No one has yet found a case in which true world-class expertise was accomplished in less time. Malcolm Gladwell quoting Daniel Levitin The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  90. 90. As you put in the hours of doing… Your work becomes simpler to execute, and to explain due to your increased exposure. Your work becomes smarter as you learn best practices from previous failures. Your work becomes well-crafted because of the sheer time put against it. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  91. 91. Gladwell Genius Development Tracker Use this handy dandy chart for the next decade. Print on non-yellowing acid-free paper. Only 9083 more hours to go! The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  92. 92. Action Methods The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  93. 93. focused on quantity break inertia aid in ideation provide variety The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  94. 94. The Creative Method Preparation Phase Definition of Problem or Goal Focus Methods used to provide insight and direction Induction Phase Brainstorming Quantity Action Methods used to break barriers Analysis Phase Organizing Quality Ideas Connection Methods used to strengthen bonds Synthesis Phase Creating a uniQue Expression Deviation Methods used to escape default settings Evaluation Phase Judge and Purge Ideas Against Focus Creative Success Meter used to rate and rank creative work The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  95. 95. Streaming “Just do it.” Don’t think, just do. No judgement, no self-censorship, no hesitation, no stopping until the allocated time is up. 1. Start a creative exercise. 2. Don’t judge, censor, hesitate. 3. Don’t let yourself stop until the time is up, usually 10 minutes to an hour. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  96. 96. When I [hear] the word “stream” uttered with such a revolting primness, what I think of is urine and not the contemporary novel. James Joyce on the Stream of Consciousness writing method The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  97. 97. 10 Ideas in 10 Minutes™ This exercise is a great way to push over the barriers of time, procrastination and distraction in one concentrated sprint of ideation. 1. Block off 10 minutes of uninterrupted time and start the clock 2. Write one or more ideas every minute for 10 minutes straight 3. Every idea counts and you must write down something even if it is ‘bad’ or doesn’t make sense The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  98. 98. 10 Ideas in 10 Minutes Ways to Illustrate Creative Elements The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  99. 99. The Law of 1% Mass quantity eventually yields quality. Helps build up Connection and Deviation skills as well, because it forces you to dig deeper to find stronger connections, and to forge new paths to find more ideas. 1. Spend the time to write every single idea you can think of around the focus. Then think of more. 2. Exhaust all possibilities, then think of more. 3. When you get to 100 ideas (per person) you can stop. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  100. 100. Genius is 1% inspiration, 99% perspiration. Thomas A. Edison The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  101. 101. The Law of 1% I am impressed photography with what happens when someone stays in the same place and you took the same picture over and over and it would be different, every single frame. Annie Leibovitz, photographer The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  102. 102. #1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fils #7: Lord Dan X. Still-Standing #8: Marlon Fitz-fancy #9: Bazino Bazino, The Kid Whose Hair Is On Fire #10: Whispering-Lies McGruder #11: Nit Louse #12: Dan'l Dinsmore Tackadoo #13: Hobo Zero #14: The Silver Jacket Man #15: No-Shoulders Smalltooth Jones #16: Sistery Brothery Nabob #17: Name Withheld #18: Staniel the Spaniel #19: Frederick Bannister, the Tree Surgeon #20: Tarnose Cohen #21: Mr. Wilson Fancypants #22: Floyd Dangle #23: Shane Stoopback #24: Wicked Paul Fourteen-Toes #25: Normal-Face Olaf #26: Tearbaby Hannity Stoop #27: The Damned Swede #28: Pierre Tin-Hat #29: Ol' Barb Stab-You-Quick #30: Mr. Whist #31: James Fenimore Cooper #32: Twistback John, the Scoliosis Sufferer #33: Sweet Daddy Champagne #34: Senator Cletus Scoffpossum #35: Horus, the Bird-Headed Fool #36: 50-Tooth Slim #37: Monk, the Monkey Man (which is to say: "the Man") #38: Thad the Bunter #39: Balloonpopper Chillingsworth #40: All-but-Dissertation Tucker Dummychuck #41: Finnish Jim #42: Flemish Jim #43: Foreign Tomas, the Strangetalker #44: Roadhouse Ogilvy and Sons #45: Jokestealer John Selden #46: Giancarlo, Master of the Metal Trapeze #47: Dr. Bill Stain-Chin, the Boxcar Medic #48: Boxcar Ted #49: Boxcar Mick #50: Boxcars [sic] Timothy Twin #51: Boxcar Jones, the Boxcar Benjamin Disraeli #52: Boxcar Aldous Huxley #53: JR Lintstockings #54: Gila Monster Jr. #55: Irontrousers the Strong #56: "X," the Anonymous Man or Woman #57: Orphaned Reynaldo, the Child with Haunting Eyes (while there were children hoboes, Reynaldo took this when he was 45; prior to this, he was known as...[See #58]) #58: Reynaldo Reynaldoson, Who Will One Day Kill His Father #59: Thoughtless Harry Hsu #60: Clinical Psychiatrist Huga Rivera #61: Peter Ox-Hands #62: Ponytail Douglas Winthrop #63: Lil' Jonny Songbird, the Songbird-Eater #64: King Snake: The Eternal Mystery #65: Ghostly The Law of 1% Nose Silvie #66: Fonzie #67: DiCapa the Hound #68: Beef-or-Chicken Bob Nubbins #69: Honest Amelia Dirt #70: Slow Motion Jones #71: Canadian Football Pete #72: Meep Meep, the Italian Tailor #73: Jonathan William Coulton, the Colchester Kid #74: Maria the Pumpkin-Patch Crooner #75: Bix Shmix #76: Vice President Garrett Hobart #77: Stun Gun Jones #78: Prostate Davey #79: Flea Stick #80: Niles Butterbal, the Frozen Turkey #81: Todd Four-Flush #82: Stick-Legs McOhio #83: The Unanswered Question of Timothy #84: Mickey the Assistant Manager #85: Guesstimate Jones #86: Goofus #87: Gallant #88: Sir Roundbelly DeDelight #89: Newton Fig #90: Chicken Nugget Will #91: Parlor Peter, the Sneak Thief #92: Ovid #93: Bathsheba Ditz #94: Alan Pockmark, Esq. #95: Lolly Hoot Holler #96: Von Skump #97: Lonnie Choke #98: Chisolm Chesthair #99: Freak Le Freak, the Freakster #100: Rex Spangler, the Bedazzler #101: Randall Mouth-Harp #102: Chrysler LeBaron #103: The Fishin' Physician #104: Persuasive Frederick #105: Celestial Stubbs #106: Teary-Eyed Fingal #107: Mairah Nix #108: Cthulhu Carl #109: Del Folksy-Beard 700 Hobo Names #110: No-Banjo Burnes #111: Chainmail Giles Godfrey #112: Lois "Charles" Ladyfinger #113: Plausible Zane Scarrey #114: Huckle Smothered #115: Mmmmm Dandy Dundee #116: Mountain-Humper Edgar Ames #117: Spasmodic Hilary #118: Doc Aquatic #119: Molly Bewigged #120: Cincinnati O'Gurk #121: Metuchen O'Sullivan #122: Cherry Hill O'Manley #123: Cheesequake O'Lennox #124: Booper O'Montauk #125: Zaxxon Galaxian #126: Drinky Drunky Thom, the Drunk #127: Terry Gross #128: Spooky-Night Spooky Day #129: Zipgun Gloucester Gluck #130: Human Hair Frum #131: Sherlock-Holmes-Hat Carl III #132: Patrick Intergalatic #133: Abmidextrous Stang #134: Yum-Yum Sinclair Snowballeater #135: Ponzi-Scheme Jeremiah Ponzi #136: Toodles Strunk #137: Monkeybars Matthew Manx #138: Pineneedle-Jacket Jericho Fop #139: Robert the Tot #140: Robert the Child-Size #141: Robert the Minuscule #142: Robert the Wee #143: Robert Fits-in-a-Case #144: Robert Eats-for-Free #145: Robert Is-He-an-Elf? (The seven Silk brothers, all named Robert, were also known for the small stature and predictable bitterness.) #146: Dennis Big-Ear Fox #147: Jethro the Pagan #148: Asterix the Gaul #149: Black Bolt, King of the Inhumans #150: Strictly Local Henry Bobtail #151: Manny the High-Ranking Mason #152: Fry-Pan Jim Fry #153: Slo-Mo Deuteronomy #154: Half-Bearded Mark #155: Knee-Brace Kenny #156: Morris the Personal Trainer #157: Thundertwine #158: Cleats Onionpocket #159: Deformed Abe #160: Trainwhistle Abejundio #161: David No-Ears #162: Achilles Snail-Hair the Buddha #163: Frog-Eatin' Lou #164: Admiral's Club Wilbur #165: Max Meatboots, the First-Class Lounger #166: Dora the Explorer #167: Ms. Mary Manx, the Tailless Cat #168: Free-Peanuts Doug #169: Steve the Human Tunneler #170: Redball Charlie Dickens #171: Twink the Reading-Room Snoozer #172: Microfiche Roy, the Side-Scroller #173: McGurk, Who May Be Found by the Card Catalogue #174: Booster D'Souza #175: Commodore Sixty-Four #176: Moped Enid, the Mopedist #177: Lamant the Junkman #178: Fast-Neck Nell #179: Bill Never-Uses-a-Cookbook #180: Bee-Beard #181: Lil' Max Meatboots #182: The Personal Secretary to Jed #183: Dee Snider #184: Sausage Patty #185: Desert Locust #186: Gummy Miles #187: Gyppo Moot, the Enigma Machine #188: Ol' Stiffpants #189: Skywise the Sexual Elf #190: Craine T. Eyebrow-Smeller #191: Lonely Heiney Alan Meister #192: Shakey Aitch the Boneyard Concierge #193: Woody Damn #194: Alatar #195: Pallando #196: Saltfish Bunyan #197: Poor, Poor, Poor Charlie Short #198: Venomous Byron #199: Five-Chambered-Stomach Mort St. John #200: Gravybelly Dunstan #201: Extra-Skin Dave #202: Beanbag-Chair Bill #203: Grant Sharpnails, the Scratcher #204: Tommy Lice-Comb #205: "Medicated Shampoo" Jonah Jump #206: General Woundwort, the Giant Rabbit #207: Genius L. Cravat, the Gentleman #208: Giant Bat Wings Roland #209: Nick Nolte #210: Salty Salty Friday #211: Fatman and the Creature (note: there was no creature) #212: Cecelia Graveside #213: Hoosegow Earl French #214: Stymie Stonewrist #215: Roadrunner "Meep Meep" Fabong #216: Bruised-Rib Johansson, the Beefer #217: Joachim Bat-in-Hair #218: Food-Eating Micah #219: Rubbery Dmitry, the Mad Monk #220: Honey Bunches of Donald #221: Crispy Morton #222: Feminine Forearms Rosengarten #223: Two-Headed Mike Hoover #224: Manny Stillwaggon, the Man with the Handlebar Eyebrows #225: Bean-Hoarder Newt #226: Texas Emil #227: The Moor of Venice #228: Averroes Nix #229: Human Hair Blanket Morris Burnes #230: Canadian Paul Tough #231: Crooner Sy #232: Manuel Pants-Too-High #233: Sylvia Patience Hidden-Forks #234: Sung, the Land Pirate #235: Opie, the Boston Bum #236: Hard-Flossing Hope Peak #237: Stingo the Bandana Origami Prodigy #238: Franklin Ape and His Inner Ear Infection #239: Questionable-Judgement Theodore Stomachbrace #240: Thermos H. Christ #241: Sir Mix-a-Lot #242: The Nine Doctor Whos #243: Lord Winston Two-Monocles #244: The Freewheelin' Barry Sin #245: Diego the Spark-Spitter #246: American Citizen Zane Pain #247: Abraham, the Secret Collector of Decorative China #248: Linty Sullivan, the Lint-Collector #249: Socks Monster #251: Pappy Churchill #252: The Young Churchill #253: The Young Churchill's Hated Bride #254: Churchill-Lover Phineas Redfish #255: Crispus T. Muzzlewitt #256: Stain-Sucker Duncan #257: Dick the Candy Dandy #258: Albuteral Inhaler Preson McWeak #259: Longtime Listener, First-Time Caller #260: Mastiff Mama #261: Tennessee Ernie Dietz #262: Sharkey, the Secret Cop #263: Gooseberry Johnson, Head Brain of the Hobosphere #264: Weekend-Cicular Deborah #265: Marcus Chickenstock #266: Stunted Newton #267: Magnus Shortwave #268: U.S. Fool #269: Manatee the Railyard Toreador #270: Utah Manfred Succor-Munt #271: Laura Delite #272: Edwin Winnipeg #273: Eyepatch Resse Andiron #274: Tom False-Lips Real-Teeth #275: Fabulon Darkness #276: Cricket-Eating Charles Digges #277: Pally McAffable, Everybody's Friend #278: Sully Straightjacket #279: Half-Dollar Funk Nelson #280: Whitman Sampler #281: Chili-Mix Wilma Bensen #282: Sting, the Glowing Blade #283: Professor Challenger #284: Lil' Shorty Longhorn #285: Rumpshaker Phil #286: Swing State Myron #287: Alistair Crowley, the Devil #288: Gutthrower Sy Salt #289: Sweetback Barney, the Dilettante #290: The Car-Knocker Killer #291: The Chamberlain #292: The Emperor #293: The Ritual-Master #294: The Garthim-Master #295: The Scientist #296: The Gourmand #297: The Slave-Master #298: The Treasurer #299: The Scroll Keeper #300: The Ornamentalist #301: Captain Slick-Talk #302: Sackfist, the Tapdancing Trombo #303: Souvenir-Selling Mlodinow #304: Blind Buck and "Woozy," the Invisible Seeing-Eye Dog #305: Roundhouse Farter #306: Red Ball Pnutz #307: Fake Cockney Accent Alan Strippe #308: Air and Whiskey Dale McGlue #309: Johnny RC Airplane #310: Narcotic Morgan Suds #311: Sir Francis Drank #312: Mahayana Mike #313: Miniyana Geoffrey #314: Three-Bean Otz #315: Maury the Monsoon #316: Czech Czarlie Czill #317: Sssssssssssssssss, the Hisser #318: Thanatos Koch #319: Henry Eatsmelts #320: Modem-Sniffer Gunderson #321: Half-Albino Alejandro #322: Gluttonous-Slim #323: Ragweed-Allergic Matt #324: Amorous Luminous Dirk #325: Moray Eel Ken Elmer #326: The Railbender #327: Antonio the Ombudsman #328: Karl Solenoid IV #329: Czar King Rex the Glorious Leader #330: Andy Bunkum #331: Plastic-Moustache Mortimer Tall #332: Samuel Gel Insole #333: Lemuel Gel Insole #334: Amanda Until #335: Crispy Whiskery #336: Robert Louis Stevenson, the Pirate #337: Hobo Overload #338: Leopard Print Steven Kane #339: Astonishing Shaun Eyelash #340: Billy Creak Knees #341: Owlie #342: Anwar, the Bionic #343: Reasonably Priced Motel Resse Unger #344: Ribery Dana #345: Cranberry Sauce Oppenheimer #346: Nancified Frederick #347: The Loon #348: Itinerant Jane #349: Holy Hannah Hottentot-Smythe #350: Fleabottle Boone #351: Amazin' Jack Caroo #352: Stupefying P, the Riddle-Maker #353: Todd Flaky-Palms #354: Waspwaist Fritz #355: Judge Roughneck #356: Slam Dance Dooze #357: Mariah Duckface, the Beaked Woman #358: Count Mesmerize #359: Sonny-Boy Oedipus Acre #360: Pick Mama Susan Xavier #361: Chelsea Bacon #362: Archie Axe #363: Sally Hoot-Hoot #364: Mr. Pendleton #365: Saves-Receipts Dave #366: Sir Walter British #367: Elmer, the Crankscout #368: Golden Neck #369: Marinated Alex Pons #370: El Boot #371: Shapeshifting Demon #372: Jeremiah Tip Top #373: Amanda CeeCee Stobelight #374: Irving Alva Edison, Inventor of the Hobophone #375: Leather Apron #376: Lead Apron #377: Foil Apron #378: Burnt Goathead #379: Saint Sorryass #380: Overly Familiar Fung #381: Chalmers, the Bridge Champ #382: Elephantine McMoot #383: Neekerbeeker Perry Toenz #384: Teattime BB Stiles #385: Coalie T #386: Hubbel "I Predicted Lindy Hop" Deerblind #387: Hubie Hewitt, the Broadway Legend #388: Huge Crybaby McWeepy #389: Poo-Knickers Elias #390: Elffriend Weingarten #391: Forktongue Nigel Fork #392: Woodeye Apfel #393: Hairlip Mikhail #394: Solid First Draft Patton Taylor #395: Prettynickels, the Lamb #396: Not-Only But-Also Pete #397: Pentheif Hickock #398: La Grande Mel #399: Applebee O'Bennigan McFridays #400: Ladry Jerry Lardo #401: Low-Carb Aleks Stovepipe #402: Hugo Stares #403: Eldred Splinters #404: Oliver, the Train-Oyster #405: Pring, Ultralord of the Hobo Jungle #406: Utz, the Crab Chip #407: Salt-and-Pepper Chest #408: Beverly Hills Buntz #409: Mississippi Barry Phlegm #410: Matter-Eater Brad #411: 49-State Apthorp, the Alaska-Phobe #412: New Hampshire Todd #413: "Taxachusetts" Glenn #414: Hydrocephalic Jones #415: Vermont "Greenmountain Boy" Phil Marijuana #416: Alaska Mick the Crabber #417: Arizona Ludwig #418: California Ainsley Shortpants #419: Collegeboy Brainiac, the Hobo Einstein #420: Dr. Zizmor #421: Silas Swollentoe (2 illustrations) #422: Slimneck Holden Fop #423: Aspiring Jaster #424: Illinois Obama #425: Sammy Austere #426: New Mexico Anselm Turquoise-Eater #427: Caboose-Fouling Ferris Ntz #428: Prayerful Stan, the Bent-Knee Yahoo #429: Four-Fisted Jock Socko #430: Buttery-Cheeks Anton #431: Shadow ("Blinky") Preston #432: Godigisel the Vandal #433: Gunderic Godigiselson #434: Panzo the Spiral-Cut Ham #435: Smoke-Collecting Reg #436: Hot Gnome Jimmy Jackson #437: Pontius Cornsilk-Heart #438: Sanfor Who Lacks Fingerprints #439: Treesap-Covered N. Magruder #440: Thor Hammerskold, the Mexican #441: Bingo-Balls Nick Chintz #442: Bleedingtoe the Barefoot 'Bo #443: Hondo "Whatever That Lizard Is That Walks on Water" #444: Salami Sunshine #445: Fourteen-Bindelstick Frank #446: Oregon Brucie Shunt #447: Pirandello, the Many-Bearded #448: Quinn and His Quaker Oats Box Drum #449: Fatneck Runt #450: my-e-hobo.com #451: The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  103. 103. The Law of 1% 700 Hobo Names jasontheod or.com
  104. 104. ‘glue’ The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  105. 105. Connection is the ‘glue’, the meaning, that bonds the fabric of our culture, of our emotions, of our humanity. It is imagination and empathy. It is the threading of things together. It is the right pieces to make a greater whole. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  106. 106. If Connection is about bonding, than the weakest of us— the Mimics, the Crazies, and the Outsiders— need to get past the superficial, the anti-social, and explore deeper meaning. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  107. 107. Common bonding agents: Imagination Empathy History Culture The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  108. 108. Trendy vs Legendary Thin shallow (superficial) content cannot compete longterm with rich deep content. Trendy 0 1 The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  109. 109. Trendy vs Legendary Thin shallow (superficial) content cannot compete longterm with rich deep content. Legendary 0 1 The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  110. 110. vs The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  111. 111. As you strengthen the bonds… Your work is familiar because it contains universal truths. Your work is resonant as it taps into basic human emotion. Your work is shareable by virtue of being a great story. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  112. 112. Connection Methods The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  113. 113. focus on quality link ideas strengthen the message tell great stories The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  114. 114. The Creative Method Preparation Phase Definition of Problem or Goal Focus Methods used to provide insight and direction Induction Phase Brainstorming Quantity Action Methods used to break barriers Analysis Phase Organizing Quality Ideas Connection Methods used to strengthen bonds Synthesis Phase Creating a uniQue Expression Deviation Methods used to escape default settings Evaluation Phase Judge and Purge Ideas Against Focus Creative Success Meter used to rate and rank creative work The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  115. 115. Connect-the-Thoughts Choose a focus.What comes to mind? Write these words down and connect them to the focus. Now what do those words remind you of? Try to exhaust either your brain or the available space. Explore the edges for more interesting, connected stories or threads.Works with The Law of 1% 1. Pick a focus 2. Connect that focus to a few other ideas 3. Each idea might branch out into new ideas. 4. Follow each thread until you find something unexpected The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  116. 116. Connect-the-Thoughts Connect-the-Thoughts The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  117. 117. Tangentometry The imprecise geometry of rabbit holes.We all go off on tangents sometimes. Connect the thoughts is about controlled connections but sometimes we jump from idea to idea, especially online: clicking from link to link to link as we do ‘research’.This is also called a rabbit hole, perhaps after the hole in Alice in Wonderland that’s full of random objects and feels completely endless. Tangentagon Tangentagram The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  118. 118. Tangentagon Natural progression.To make tangents useful you have to tie them up and make them eat their own tail. If done correctly it can become a great story that makes you look quite clever. 1. Begin with a research topic or focus. 2. At every juncture, or tangent, capture it. 3. Ask yourself if it relates back to the original topic or focus. 4. If it does, connect it to create a closed loop, a strange wandering story that doubles back on itself. Tangentagon 5. If it doesn’t, keep going. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  119. 119. Tangentagon Gravitons and Alchemy focus: science is still a mystery Gravitational force still cannot be fully understood Gravity is represented by an apple An apple represents temptation in Judaeo-Christian mythology The snake did the tempting and was punished to crawl on his belly for eternity There is an ancient symbol of a snake eating its own tail Ouroboros has come to represent alchemy Alchemy is the blurry line between science and magic The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  120. 120. Tangentagon Jerry Seinfeld and Larry David were Masters of the Tangentagon The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  121. 121. Tangentagram Forces you to make connections between objects, to imagine new scenarios, to tell new stories. Also strengthens Deviation. 1. Take an arbitrary collection of images/objects/ideas. 2. Use all objects in a linear story that ends with the first object used Tangentagram The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  122. 122. Tangentagram Forced Progression The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  123. 123. Through the Looking Glass This is an exercise in perspective. Choose a focus, now instead of trying to find solutions, try to make it worse. How could you alienate people? How could you make this terrible? What would it take to destroy this project and have everyone hate you? Do the opposite. Thought reversal. Psych! 1. Choose a focus. 2. Write down scenarios that would make your idea or project fail. Write down your worst, most destructive ideas. 3. Examine which of these ‘bad’ ideas you could fix and make work in your favour. Works with: Action Method 10 Ideas in 10 Minutes The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  124. 124. Through the Looking Glass Sun Fizz annimated mascot is terrifyingly real The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  125. 125. ‘skew’ The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  126. 126. Deviation is the ‘skew’ that knocks your work on its own angle. It’s about breaking default. It’s about not being normal. It’s about taking the path less travelled. It’s about expressing yourself in unique, unexpected ways by altering (or finding) your voice. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  127. 127. If Deviation is about new pathways, than the weakest of us — the Mimics, the Empaths, and the Producers— need to take the time to explore directions we’ve never taken before. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  128. 128. Common Anomalies: Lying & Make believe Forced Perspectives Distortion Lenses Mutations The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  129. 129. What is an Outlier? Learn how to be an outlier, a statistical anomaly. Be an original. A beautiful and unique snowflake. Not all mutations are good. Most die off. But the right ones can change the course of evolution. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  130. 130. Intelligence vs Creativity Our entire lives we are trained to be smart. Smart at school, smart at work. Smart means fast and efficient. It means quick, correct answers to specific questions. Inte$igence 0 1 The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  131. 131. Intelligence vs Creativity Creativity is slow and meandering. It needs time to percolate and permeate. It needs time to wander and explore, to discover. And sometimes it doesn’t want to stop at the intended destination or answer. Creativity 0 1 The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  132. 132. Intelligence vs Creativity Creativity is slow and meandering. It needs time to percolate and permeate. It needs time to wander and explore, to discover. And sometimes it doesn’t want to stop at the intended destination or answer. Creativity 0 1 2 The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  133. 133. Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  134. 134. As you forge new the paths… Your work is original because it hasn’t been expressed that way before. Your work is flexible because you have viewed it from every angle. Your work is challenging because it transforms those who experience it. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  135. 135. Deviation Methods The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  136. 136. focused on uniQueness make things up break default look at things anew The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  137. 137. The Creative Method Preparation Phase Definition of Problem or Goal Focus Methods used to provide insight and direction Induction Phase Brainstorming Quantity Action Methods used to break barriers Analysis Phase Organizing Quality Ideas Connection Methods used to strengthen bonds Synthesis Phase Creating a uniQue Expression Deviation Methods used to escape default settings Evaluation Phase Judge and Purge Ideas Against Focus Creative Success Meter used to rate and rank creative work The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  138. 138. Asynchronous Q+A Answer a different question, just like politicians.This is a preparation exercise, not ideal for coming up with ideas, but good for making the mind more malleable. 1. Everyone gets a piece of paper. 2. Write a question on the paper. Any questions. The first one that comes to mind. 3. Fold paper in half and pass it to the person on Q≠A your left. 4. Take the new paper and on it write the answer to your previous question(without opening it). 5. Pass to your left again. Works with: Action Method 6. Open the paper and read the strange 10 Ideas in 10 Minutes combinations out loud. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  139. 139. Asynchronous Q+A You didn’t answer my question. Is there a Why is the sky blue? human soul? The atmosphere It depends who filters out all but you ask. It’s very the blue spectrum. hard to prove. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  140. 140. Shining New Thing A trap (object) that catches mice (function) and is ‘better’ (description). This is another exercise for pushing your brain in new directions. 1. Prepare 30+ small scraps of paper 2. Write 10 random objects (eg TRAP) 3. Building on those 10 objects, in a separate pile function write the function of each of these objects. What does it do? (eg CATCHES MICE) description 4. Building on the same 10 objects, and in the last object pile, write a description of each object. What does it look like? What is it made of? (eg WOOD) 5. Draw one random scrap from each pile. Works with: Action Method 10 Ideas in 10 Minutes 6. Put together and describe your new invention. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  141. 141. Shining New Thing Picking the random Object, Description, and Function Objects Descriptions Functions toaster steel crisps bread stem cells cultured reverse aging mobile phone palm-sized transfer images The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  142. 142. Shining New Thing Introducing the MicroDerma Face Toaster The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  143. 143. Misassociationalism the art of telling a big fat lie ∞ 1. Make sh*t up Works with: Action Methods Streaming, 10 Ideas in 10 Minutes and Connection Methods Connect the Thoughts, Through the Looking Glass The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  144. 144. Misassociationalism John Hodgman: lier lier pants on fire extraordinaire The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  145. 145. Misassociationalism Pretend you are four years old. What would these signs mean to you? The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  146. 146. Misassociationalism Pretend you are four years old. What would these signs mean to you? get big or little box ice cube elf The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  147. 147. Content on Content Content on Content 1. Take any existing idea and look at it through a different ‘lens’ 2. This lens could be an unrelated genre, topic, or structure. 3. Express the old idea in a new way through this new lens. 4. Examine the unexpected results. Works with: Action Method 10 Ideas in 10 Minutes and Connection Method Through the Looking Glass The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  148. 148. Content on Content Hello Kitty Bones by Michael Paulus Cartoon Characters filtered through Anatomy The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  149. 149. Content on Content Hello Kitty Bones by Michael Paulus Cartoon Characters filtered through Anatomy The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  150. 150. Content on Content Toon Museum by Hyungkoo Lee Cartoon Characters filtered through Anatomy filtered through Dinosaur Museum The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  151. 151. Through the Looking Glass Garfield minus Garfield by Dan Walsh (with Jim Davis’ blessing) Main Character filtered out of the content. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  152. 152. Through the Looking Glass Garfield minus Garfield by Dan Walsh (with Jim Davis’ blessing) Main Character filtered out of the content. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  153. 153. Content on Content Public domain defiled The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  154. 154. Content on Content Pride and Prejudice and Zombies by Jane Austen and Seth Grahame-Smith Classic Literature filtered through Horror filtered through iPhone Apps The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  155. 155. Evaluation ‘review’ The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems
  156. 156. Capture all of your ideas and scraps and brainstorming debris. Put the best ones forward. Look for Quantity Quality uniQueness Are they genius? Are they magical? It’s time to judge them. The Creative Method & Systems v2 JasonTheodor.com the Creative Method and systems

×