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Realizing what’s next




FOURSIGHT DEBRIEF

Amway Innovation Team
      25 January 2012
Agenda
 1. Overview of FourSight
 2. Review team and individual profiles
 3. Learn methods related FourSight profiles
     a) Phrase Challenges as Questions
     b) Technique for Producing Ideas
     c) POINt
     d) Learning Cycle (“What? So what? Now what?”)
 4. Prototype Idea that Solves a Problem
You make your own   momentum
The Design process
Who thinks what?
                    “I’m an enigma,
                        wrapped
                   in a conundrum.”
“Here’s what
Open minds open minds.     I’m
                           thinking.”
“…an Ideator”



15 distinct
THINKING
PROFILES
15 distinct
THINKING
PROFILES
Clarifier



                                 Ideator
Implementer


                         Developer



   Personal preferences
The FourSight Model


• Universal & Intuitive


• Research based


• 4 distinct steps
Person meets process


• Most of us prefer some steps
over others

• Biases show up as strengths
and blind spots
The Design process
Primary FourSight Profiles
Clarifiers
are…
focused, methodical, orderly, deliberate, serious,
organized

need…
order, the facts, an understanding of history,
access to information, permission to ask questions

annoy others by…
asking too many questions, pointing out obstacles,
identifying areas that haven’t been well thought
out, overloading people with information, being too
realistic
Ideators
are…
playful, imaginative, social, adaptable, flexible,
adventurous, independent

need…
room to be playful, constant stimulation, variety
and change, the big picture

annoy others by…
drawing attention to themselves, being impatient
when others don’t get their ideas, offering ideas
that are too off-the-wall, being too abstract, not
sticking to one idea
Developers
are ...
reflective, careful, pragmatic, planful, patient,
dedicated, discerning

need ...
a chance to consider and evaluate the options,
time to craft and develop ideas into useful
solutions

annoy others by ...
being too nit-picky, finding flaws in
others’ ideas, getting locked into one approach
Implementers
are ...
persistent, decisive, determined,
assertive, action-oriented

need ...
the sense that others are moving just as quickly,
timely responses to their ideas, control

annoy others by ...
being too pushy, readily expressing their frustration
when others do not move as quickly, overselling
their ideas
Amway Innovation Team




Source: FourSight Group Profile 1/25/2012
Realizing what’s next




          Review Profiles


3:25 PM                    FOURSIGHT DEBRIEF

                           Amway Innovation Team
                                 25 January 2012
Realizing what’s next




          Tips 1-4


3:35 PM              FOURSIGHT DEBRIEF

                     Amway Innovation Team
                           25 January 2012
Tip #1
Phrase Challenges
           as Question
                 Turn a brick wall into an idea autobahn.
                 Use open-ended questions to invite new thinking.
                 Start with phrases like:
                 How to…                             Instead of…                      Ask…

                                                    It’s too expensive.        How might we fund it?
                 How might…                                                 What might be all the ways to
                                                   She is so stubborn.
                                                                                  influence her?
                 In what ways might…              We’re in a sales slump.
                                                                               How to boost sales in
                                                                                     August?

                 What might be all the ways to…
Source: Miller, B, Vehar J & Firestien R (2001)
Tip #2
Source: James Webb Young
Step 1. Be curious
Step 2. Learn



Source: Jun Yang
Step 3. Do the work
Do some more work
Keep working
Step 4. Take a break
Eureka!
Step 5. Capture and refine
Tip #3
“Yes, but…”




Source: James Adams
Praise First…POINt
          1. Pluses
                Identify what’s good about the idea
                What are the benefits or positive features?


          2. Opportunities
                Engage in future thinking. Start with “It might…”
                What are the benefits or positive features?


          3. Issues
                Phrase any concerns, limitations, negatives or downsides as open-ended questions, using phrases like “How might
                we…”


          4. New thinking
                Generate new ideas to address the issues.


Source: Diane Foucar-Szoocki, Bill Shepard, Roger Firestien
Tip #4
The Learning Cycle
                                                                               What?
                                                                                            SH
                                                                                               A




                                                                    CE
                                                                                                RE




                                                                  EN
                                                                  RI




                                                                                                       RE
                                                                 PE
                                                            EX




                                                                                                         FL
                                                                                                         EC
        “Action is eloquence.”




                                                                                                          T
                                                                                                              INTERPRET
                                     William Shakespeare   ACT




                                                                                                               So what?
                                          Now what?                    AP
                                                                         PL
                                                                           Y                       E
                                                                                            ALIZ
                                                                                       GENER
Source: Gaw, B; Kolb, D.A & Fry, R
Realizing what’s next




          Solve Problem


4:00 PM                   FOURSIGHT DEBRIEF

                          Amway Innovation Team
                                25 January 2012
Realizing what’s next




Thank You
 peter@fog-pilot.com
      @fogpilot




                       FOURSIGHT DEBRIEF

                       Amway Innovation Team
                             25 January 2012

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