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Whispers And Shouts Across The World

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Jonathan Reichental
Jonathan Reichental

An introduction to the social computing revolution.

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Whispers & Shouts Across the World The social computing revolution Dr. Jonathan Reichental Twitter.com/reichental Sept 2009
Social computing in context by Web version… 1.0:People produce content for computers 2.0:People produce content for people 3.0: Computers produce content for computers 4.0:Computers produce content for people Social computing is version 2.0
At it’s core, social computing lowers the barriers to… …sharing content with everyone …converting content into conversations …providing input and influencing conversations …engaging and educating
Social computing impacts content by… …permanently disrupting traditional control and organization …blurring the line between professional and personal …shortening its useful life and lowering its value …creating entirely new risk postures
Social computing technologies include… …social networking …social bookmarking …social search …text messaging …tagging …blogging …micro-blogging …wikis …open innovation markets
100% 100% 74% 50% 50% 47% 35% 23% 21% 16% 14% 10% 10% 9% 5% Business communication usage in early 2009
Marketing Recruitment Knowledge Management Your Me Brand Entertainment Enterprise Collaboration Government Healthcare InnovationBuying & Selling Examples of areas social computing impacts
“The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.” Dr. Jonathan Reichental, 2009
The value of IP and capability is trending towards zero. Free is a new risk.
A strategy around social computing requires… …completely new approaches to risk management …adjusting and even reinventing existing business models …taking advantage of new opportunities
The revolution is underway. Are you participating?
Want to discuss further? Twitter.com/reichental or www.reichental.com

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Whispers And Shouts Across The World

  • 1. Whispers & Shouts Across the World The social computing revolution Dr. Jonathan Reichental Twitter.com/reichental Sept 2009
  • 2. Social computing in context by Web version… 1.0:People produce content for computers 2.0:People produce content for people 3.0: Computers produce content for computers 4.0:Computers produce content for people Social computing is version 2.0
  • 3. At it’s core, social computing lowers the barriers to… …sharing content with everyone …converting content into conversations …providing input and influencing conversations …engaging and educating
  • 4. Social computing impacts content by… …permanently disrupting traditional control and organization …blurring the line between professional and personal …shortening its useful life and lowering its value …creating entirely new risk postures
  • 5. Social computing technologies include… …social networking …social bookmarking …social search …text messaging …tagging …blogging …micro-blogging …wikis …open innovation markets
  • 6. 100% 100% 74% 50% 50% 47% 35% 23% 21% 16% 14% 10% 10% 9% 5% Business communication usage in early 2009
  • 7. Marketing Recruitment Knowledge Management Your Me Brand Entertainment Enterprise Collaboration Government Healthcare InnovationBuying & Selling Examples of areas social computing impacts
  • 8. “The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.” Dr. Jonathan Reichental, 2009
  • 9. The value of IP and capability is trending towards zero. Free is a new risk.
  • 10. A strategy around social computing requires… …completely new approaches to risk management …adjusting and even reinventing existing business models …taking advantage of new opportunities
  • 11. The revolution is underway. Are you participating?
  • 12. Want to discuss further? Twitter.com/reichental or www.reichental.com

Editor's Notes

  1. Look who’s talking: your customers your employees your influencers your critics your fans your competition.... anyone who has internet access and an opinion.