Whispers &Shouts Across the WorldThe social computing revolutionDr. Jonathan ReichentalTwitter.com/reichentalSept 2009

Social computing in context by Web version…1.0: People produce content for computers2.0: People produce content for people3.0: Computers produce content for computers4.0: Computers produce content for peopleSocial computing is version 2.0

At it’s core, social computing lowers the barriers to……sharing content with everyone…converting content into conversations…providing input and influencing conversations…engaging and educating

Social computing impacts content by……permanently disrupting traditional control and organization…blurring the line between professional and personal…shortening its useful life and lowering its value…creating entirely new risk postures

Social computing technologies include……social networking…social bookmarking…social search…text messaging…tagging…blogging…micro-blogging…wikis…open innovation markets

Business communication usage in early 2009

Examples of areas social computing impactsInnovationBuying & SellingMarketingKnowledge ManagementEntertainmentHealthcareEnterprise CollaborationGovernmentRecruitmentYour Me Brand

“The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.”Dr. Jonathan Reichental, 2009

The value of IP and capability is trending towards zero.Free is a new risk.

A strategy around social computing requires……completely new approaches to risk management…adjusting and even reinventing existing business models…taking advantage of new opportunities

The revolution is underway.Are you participating?

Want to discuss further?Twitter.com/reichentalorwww.reichental.com