Whispers And Shouts Across The World

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An introduction to the social computing revolution.

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  • Look who’s talking:
    your customers
    your employees
    your influencers
    your critics
    your fans
    your competition....
    anyone who has internet access and an opinion.

  • Whispers And Shouts Across The World

    1. 1. Whispers & Shouts Across the World The social computing revolution Dr. Jonathan Reichental Twitter.com/reichental Sept 2009
    2. 2. Social computing in context by Web version… 1.0:People produce content for computers 2.0:People produce content for people 3.0: Computers produce content for computers 4.0:Computers produce content for people Social computing is version 2.0
    3. 3. At it’s core, social computing lowers the barriers to… …sharing content with everyone …converting content into conversations …providing input and influencing conversations …engaging and educating
    4. 4. Social computing impacts content by… …permanently disrupting traditional control and organization …blurring the line between professional and personal …shortening its useful life and lowering its value …creating entirely new risk postures
    5. 5. Social computing technologies include… …social networking …social bookmarking …social search …text messaging …tagging …blogging …micro-blogging …wikis …open innovation markets
    6. 6. 100% 100% 74% 50% 50% 47% 35% 23% 21% 16% 14% 10% 10% 9% 5% Business communication usage in early 2009
    7. 7. Marketing Recruitment Knowledge Management Your Me Brand Entertainment Enterprise Collaboration Government Healthcare InnovationBuying & Selling Examples of areas social computing impacts
    8. 8. “The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.” Dr. Jonathan Reichental, 2009
    9. 9. The value of IP and capability is trending towards zero. Free is a new risk.
    10. 10. A strategy around social computing requires… …completely new approaches to risk management …adjusting and even reinventing existing business models …taking advantage of new opportunities
    11. 11. The revolution is underway. Are you participating?
    12. 12. Want to discuss further? Twitter.com/reichental or www.reichental.com

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