Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Whispers And Shouts Across The World


Published on

An introduction to the social computing revolution.

  • Be the first to comment

  • Be the first to like this

Whispers And Shouts Across The World

  1. 1. Whispers & Shouts Across the World The social computing revolution Dr. Jonathan Reichental Sept 2009
  2. 2. Social computing in context by Web version… 1.0:People produce content for computers 2.0:People produce content for people 3.0: Computers produce content for computers 4.0:Computers produce content for people Social computing is version 2.0
  3. 3. At it’s core, social computing lowers the barriers to… …sharing content with everyone …converting content into conversations …providing input and influencing conversations …engaging and educating
  4. 4. Social computing impacts content by… …permanently disrupting traditional control and organization …blurring the line between professional and personal …shortening its useful life and lowering its value …creating entirely new risk postures
  5. 5. Social computing technologies include… …social networking …social bookmarking …social search …text messaging …tagging …blogging …micro-blogging …wikis …open innovation markets
  6. 6. 100% 100% 74% 50% 50% 47% 35% 23% 21% 16% 14% 10% 10% 9% 5% Business communication usage in early 2009
  7. 7. Marketing Recruitment Knowledge Management Your Me Brand Entertainment Enterprise Collaboration Government Healthcare InnovationBuying & Selling Examples of areas social computing impacts
  8. 8. “The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.” Dr. Jonathan Reichental, 2009
  9. 9. The value of IP and capability is trending towards zero. Free is a new risk.
  10. 10. A strategy around social computing requires… …completely new approaches to risk management …adjusting and even reinventing existing business models …taking advantage of new opportunities
  11. 11. The revolution is underway. Are you participating?
  12. 12. Want to discuss further? or