Succeeding by Connecting Across Boundaries and Generations

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A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.
More? www.reichental.com or www.twitter.com/reichental

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Succeeding by Connecting Across Boundaries and Generations

  1. 1. PwC People Forum Succeeding by connecting across boundaries and generations April 29, 2009 Jonathan Reichental, Ph.D. Media Version Only PwC
  2. 2. Big picture Global trends matter
  3. 3. Big picture – Global trends matter Demographics War for Talent Globalization Global Instability Economic & Energy Crisis Social Hyper-connectivity The Environment Innovation PricewaterhouseCoopers 3
  4. 4. Big picture – Global trends matter % population growth PricewaterhouseCoopers 4
  5. 5. Big picture – Global trends matter Land telephones in use in 1990 PricewaterhouseCoopers 5
  6. 6. Big picture – Global trends matter Land telephones in use in 2002 PricewaterhouseCoopers 6
  7. 7. Big picture – Global trends matter Cell phone use in 1990 PricewaterhouseCoopers 7
  8. 8. Big picture – Global trends matter Cell phone use in 2002 PricewaterhouseCoopers 8
  9. 9. Big picture – Global trends matter Cell phone subscribers 2007 – 2012 2007 2008 2009 2010 2011 2012 Mobile phone subscribers 3,078 3,417 3,697 3,894 4,150 4,275 Mobile Internet users 406 490 596 757 982 1,228 PricewaterhouseCoopers 9
  10. 10. Big picture – Global trends matter % of adults online by country Greece 35.5% PricewaterhouseCoopers 10
  11. 11. Big picture – Global trends matter Traditionalists (Born prior to 1946) Baby Boomers (Born 1946 - 1964) Generation X (Born 1965 - 1977) Millennials (Born after 1978) PricewaterhouseCoopers 11
  12. 12. Big picture – Global trends matter At work, I accomplish more working in teams than I do working alone Baby Boomers Generation X Millennials 17% 20% 26% % represents strongly and somewhat agree PricewaterhouseCoopers 12
  13. 13. Big picture – Global trends matter % Millennials that rather live without TV or Internet 77 77 74 75 71 83 83 87 23 23 26 25 29 17 17 13 United Canada UK Germany Mexico Russia China India States Live without Internet Live without TV PricewaterhouseCoopers 13
  14. 14. Big picture – Global trends matter % Millennials texting or e-mailing via cell phone in past month 95 81 71 69 64 67 64 41 United Canada UK Germany Mexico Russia China India States PricewaterhouseCoopers 14
  15. 15. Big picture – Global trends matter % Millennials prefer to work for 1-2 companies or a variety PricewaterhouseCoopers 15
  16. 16. The enabler Technology changes everything
  17. 17. The enabler – Technology changes everything The evolution of the Internet 1.0: People produce content for computers 2.0: People produce content for people 3.0: Computers produce content for computers 4.0: Computers produce content for people PricewaterhouseCoopers 17
  18. 18. The enabler – Technology changes everything % of collaboration technology adoption in organizations PricewaterhouseCoopers 18
  19. 19. A major disruptor Social computing
  20. 20. A major disruptor – Social computing Conversations 2.0
  21. 21. Conversations 2.0 E-mail, SMS, IM, micro-blog, social network Me You Us PricewaterhouseCoopers 21
  22. 22. A major disruptor – Social computing Conversations 2.0 Amplifying conversations 1. Social networks
  23. 23. Conversations 2.0 – Amplifying conversations – Social networks % of users who have created a social network profile Greece 41.4% PricewaterhouseCoopers 23
  24. 24. Conversations 2.0 – Amplifying conversations – Social networks Top 5 global social networking sites, Jan 09 Facebook 1191 MySpace 810 Twitter 54 Flixster 53 LinkedIn 42 0 200 400 600 800 1000 1200 1400 Millions of Visits Per Month PricewaterhouseCoopers 24
  25. 25. Conversations 2.0 – Amplifying conversations – Social networks Global growth of facebook Dec 07 – Dec 08 14 12.4 Increase in Unique Audience (millions) 11.9 11.7 12 10.9 10 8 7.6 6.0 6 3.7 3.6 4 1.9 2 1.3 0 2 – 17 18 – 34 35 – 49 50 – 64 65 + Male Female PricewaterhouseCoopers 25
  26. 26. Conversations 2.0 – Amplifying conversations – Social networks What are people doing on social networks Message friends Favourite/currently Install applications Dating Other listened to music Upload Photos Write a blog Upload Promote Videos a band 74.0% 55.1% 33.6% 30.8% 23.3% 21.9% 18.3% 9.8% 3.2% PricewaterhouseCoopers 26
  27. 27. Conversations 2.0 – Amplifying conversations – Social networks % of users who have shared a photo on a social network Greece 46.2% PricewaterhouseCoopers 27
  28. 28. Conversations 2.0 – Amplifying conversations – Social networks Social networks on mobile phones Worldwide mobile social network users in 2012, 803 million (up from 82 million in 2007) Worldwide mobile social network users as a percent of 18.8% mobile phone subscribers in 2012 (up from 2.7% in 2007) PricewaterhouseCoopers 28
  29. 29. A major disruptor – Social computing Conversations 2.0 Amplifying conversations 2. Blogging
  30. 30. Conversations 2.0 – Amplifying conversations – Blogging % of users who have read a blog Greece 72.2% PricewaterhouseCoopers 30
  31. 31. Conversations 2.0 – Amplifying conversations – Blogging % of users who have written a blog Greece 25.4% PricewaterhouseCoopers 31
  32. 32. Conversations 2.0 – Amplifying conversations – Blogging Is social media consumption all about Millennials Young Boomers Older Boomers (Ages 43 – 52) (Ages 53 – 63) 2007 46% 39% 2009 66% 62% However, they are not yet large creators of content PricewaterhouseCoopers 32
  33. 33. The big question What does it mean to me or my organization
  34. 34. The big question – What does it mean to me or my organization Marketing Knowledge Management Healthcare Entertainment Collaboration Government Innovation Recruitment PricewaterhouseCoopers 34
  35. 35. The big question – What does it mean to me or my organization Marketing objectives for which social media offer the greatest potential according to marketing professionals in select countries worldwide , 2007 (% of respondents) Gaining consumer 36.6% insights Building brand 21.1% awareness Increasing consumer 18.3% loyalty Enhancing corporate 14.1% reputation Launching a new 7.0% product PricewaterhouseCoopers 35
  36. 36. The big question – What does it mean to me or my organization % of users who have watched a video online Greece 86% PricewaterhouseCoopers 36
  37. 37. The big question – What does it mean to me or my organization Credible sources of information about a company according to US opinion-Elite consumers , October-November 2007 (%of respondents) Person like themselves 60% Financial/ industry analyst 56% Academic 54% Doctor/healthcare specialist 53% Non-profit/NGO representative 50% Regular employee of company 43% CEO of company 23% Blogger 12% PricewaterhouseCoopers 37
  38. 38. Growing pains Barriers exist
  39. 39. Taking action What you can do now
  40. 40. Taking action – What you can do now  Establish an assessment plan  Experiment  Participate  Create and execute a strategy There are abundant first-mover opportunities PricewaterhouseCoopers 40
  41. 41. Want to know more jonathan.reichental@us.pwc.com twitter.com/reichental
  42. 42. Sources: PwC US IT Innovations team, nGenera, eMarketer, internetworldstats.com, worldmapper.com, Neilsen Media Research, Messagelabs, Forrester, The Future Buzz, Facebook, Compete.com, WorldOne Research, LexisNexis © 2009 PricewaterhouseCoopers LLP. All rights reserved. "PricewaterhouseCoopers" refers to PwC PricewaterhouseCoopers LLP (a Delaware limited liability partnership) or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.

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