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Mm11 nyemedier-15-02-2011

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Mm11 nyemedier-15-02-2011

  1. 1. Nye medierMM’11 Christian Winther Bech cwb@imv.au.dk
  2. 2. Hvad er nye medier nye og nye...
  3. 3. InternetMultimedier Web 2.0 Nye medier? Sociale medier Mobile medier
  4. 4. Manovich principper• Numerisk repræsentation• Modularitet• Automatisering• Variabilitet• Transcoding (trans- eller gennemkodning)
  5. 5. Transcoding• Interfacets/computerbilledets to sider • menneskelige side i dialog med humanvidenskabelig betydning • maskinelle/datalogiske side i dialog med andre computerfiler "The ways in which computer models the world, represents data and allows us to operate on it; the key operations behind all computer programs (such as search, match, sort, filter); the conventions of HCI — in short, what can be called the computer’s ontology, epistemology and pragmatics — influence the cultural layer of new media: its organization, its emerging genres, its contents."
  6. 6. Transcoding• Transcoding som kulturel dynamik: • computerens logik trænger ind i kulturen • kulturen fortolker og påvirker computeren (det kulturelle interface)• Ny digital kultur• Ny teori om udtrykket
  7. 7. FinnemannInternettet som et heleInternettet som repræsentation remediering
  8. 8. O’Reillys syv principper1.The Web as Platform2.Harnessing Collective Intelligence3.Data is the Next Intel Inside4.End of Software Release Cycle5.Lightweight Programming Models6.Software Above the Level of a Single Device7.Rich User Experiences
  9. 9. O’Reilly - eksempler
  10. 10. compact definition? [O’Reilly]I said Im not fond of definitions, but I woke up this morningwith the start of one in my head: Web 2.0 is the network asplatform, spanning all connected devices; Web 2.0applications are those that make the most of the intrinsicadvantages of that platform: delivering software as acontinually-updated service that gets better the more peopleuse it, consuming and remixing data from multiple sources,including individual users, while providing their own data andservices in a form that allows remixing by others, creatingnetwork effects through an "architecture of participation," andgoing beyond the page metaphor of Web 1.0 to deliver richuser experiences.http://radar.oreilly.com/archives/2005/10/
  11. 11. The Machine is Us/ing Us‣ http://www.youtube.com/watch?v=6gmP4nk0EOE
  12. 12. Cluetrain Manifestohttp://www.cluetrain.com/book/95-theses.html# Markets are conversations.# Markets consist of human beings, not demographicsectors.# Conversations among human beings sound human. Theyare conducted in a human voice.# Whether delivering information, opinions, perspectives,dissenting arguments or humorous asides, the humanvoice is typically open, natural, uncontrived.# People recognize each other as such from the sound ofthis voice.# The Internet is enabling conversations among humanbeings that were simply not possible in the era of massmedia
  13. 13. apps i “skyen”
  14. 14. RSS‣ Really Simple Syndication‣ Rich Site Summary‣ http://en.wikipedia.org/wiki/RSS‣ http://www.cil.au.dk‣ Ajax - Asynchronous Javascript and XML
  15. 15. Deling: Social bookmarking
  16. 16. Tags - folksonomy
  17. 17. Mash-ups‣ DJ Dangermouse: The Grey Album (2004)‣ mash-up/bastard pop‣ http://www.youtube.com/watch?v=3zJqihkLcGc‣ http://video.google.com/videoplay?docid=6805063692754011230&q=george +bush+sunday+bloody+sunday &‣ http://www.atmo.se/?pageID=4&articleID=389
  18. 18. O’Reilly: succeskriterier‣ Services, not packaged software, with cost-effective scalability‣ Leveraging the long tail through customer self service‣ Harnessing collective intellegence‣ Trusting users as co-developers‣ Control over unique, hard-to-recreate data sources that get richer as more people use them‣ Software above the level of a single device‣ Lightweight user interfaces, development models, AND business models
  19. 19. Negativ definition: Hvad er Web 2.0 ikke
  20. 20. Negativ definition: Hvad er Web 2.0 ikke
  21. 21. Arto år 2000
  22. 22. Arto
  23. 23. Yahoo 1999
  24. 24. Google 1999
  25. 25. mahalo.com 2009
  26. 26. Søgning - iPhone
  27. 27. Google App
  28. 28. Nøglebegreber - brugeren• Deltagelse• Åbenhed• Samtale• Fællesskab• Connected• Netværk
  29. 29. Brugeren• Brugerinddragelse• Brugergenereret indhold• Brugernes sider• Brugersites / sociale sites• Brugernes anvendelse
  30. 30. Karakteristika ved Web 2.0‣ Publikation og broadcasting‣ Dialog og samarbejde‣ Netværk (”networking”)‣ Deling‣ Tags‣ RSS‣ Mash-ups

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