Facebook integrations

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Practical social media marketing practices for entrepreneurs and small businesses. This is a presentation from WordCamp Orlando by Nicole Perpillant that highlights some marketing tips in social media, and retargeting tips with Facebook ads.

Marketing

FACEBOOK INTEGRATIONS
WORDCAMP ORLANDO
2016

WHERETO START
Goal
Audience
Platforms
Integration

WHY FACEBOOK
Straightforward platform
Large clearly deﬁned audience
Easy to Generate Engagement - Join groups, Like Pages
Use tools to keep your Page active
Easy conversion – links to your site, accept payments directly
Effective, inexpensive advertisements
Integration with Instagram Ads

PLUGINS
Like & Share Buttons
Facebook Comments
Facebook Members - who else likes this page?
Facebook Albums
Post Scheduler

EMBEDDING POSTS
Released July 2016
For public posts, you can embed posts and comments to your WP
website or blog
Use Case - testimonials, quotes, references, interactive content,
VIDEOS

MANAGINGYOUR PAGE
Checking your Stats - www.likealyzer.com

MANAGINGYOUR PAGE
When to upgrade to Business Manager
Check your Settings
Respond to Interactions
Use facebook.com/business
Understand the balance between types of posts:
Information Sharing
Engagement
Sales
Original Content

FACEBOOK ADS
Start simple with
Boosted Posts
Select Objective,
Audience, Post Button,
Daily Budget
Estimated Target Reach
Select a Pixel…

FACEBOOK ADS
What’s a Pixel?
Only ONE Pixel per Facebook Account
Edit your Pixel for maximum use
Track events
Track conversions

FACEBOOK ADS
Custom Conversions - you can create up to 40. Gives more customization
within an event

INSTALLTHE PIXEL
Install anywhere between the <head> and </head> tags on
your page
All pages will have the base code, some pages will have the
standard events code added as well

TARGET ANDTHEN RE-TARGET
Re-Targeting makes sure your audience is reallyYOUR
AUDIENCE
Developers Tip - add an init call to pass customer information
for retargeting.
email
phone number
ﬁrst name
last name
city, state, zip
gender
date of birth

NICOLE PERPILLANT
NICOLE@DTHERO.COM
@DT_NICOLE

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Facebook integrations

1. FACEBOOK INTEGRATIONS WORDCAMP ORLANDO 2016

2. WHERETO START Goal Audience Platforms Integration

3. WHY FACEBOOK Straightforward platform Large clearly deﬁned audience Easy to Generate Engagement - Join groups, Like Pages Use tools to keep your Page active Easy conversion – links to your site, accept payments directly Effective, inexpensive advertisements Integration with Instagram Ads

4. PLUGINS Like & Share Buttons Facebook Comments Facebook Members - who else likes this page? Facebook Albums Post Scheduler

5. EMBEDDING POSTS Released July 2016 For public posts, you can embed posts and comments to your WP website or blog Use Case - testimonials, quotes, references, interactive content, VIDEOS

6. MANAGINGYOUR PAGE Are you Veriﬁed?

7. MANAGINGYOUR PAGE Are you Veriﬁed?

8. MANAGINGYOUR PAGE Checking your Stats - www.likealyzer.com

9. MANAGINGYOUR PAGE When to upgrade to Business Manager Check your Settings Respond to Interactions Use facebook.com/business Understand the balance between types of posts: Information Sharing Engagement Sales Original Content

10. FACEBOOK ADS Start simple with Boosted Posts Select Objective, Audience, Post Button, Daily Budget Estimated Target Reach Select a Pixel…

11. FACEBOOK ADS What’s a Pixel? Only ONE Pixel per Facebook Account Edit your Pixel for maximum use Track events Track conversions

12. FACEBOOK ADS Standard Events

13. FACEBOOK ADS Custom Conversions - you can create up to 40. Gives more customization within an event

14. INSTALLTHE PIXEL Install anywhere between the <head> and </head> tags on your page All pages will have the base code, some pages will have the standard events code added as well

15. TARGET ANDTHEN RE-TARGET Re-Targeting makes sure your audience is reallyYOUR AUDIENCE Developers Tip - add an init call to pass customer information for retargeting. email phone number ﬁrst name last name city, state, zip gender date of birth

16. NICOLE PERPILLANT NICOLE@DTHERO.COM @DT_NICOLE

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