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The importance of a functional business website

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The importance of a functional business website

  1. 1. The Importance of a Functional Business Website by: Design Theory
  2. 2. Functionality Will Set You Apart • • • • • • • • How easy or difficult is it for you yourself to make edits to your website? Does your website require desktop publishing software for you to access your website? Can your website make and complete sales without your interference? Is your website editor accessible from your laptop, phone, tablet? Does your website field many questions or price inquiries that would otherwise clog up your email or phone time daily? Are you effectively using analytics to track the behavior of visitors to your website? Is your website a unique experience for your visitors? Have you defined what purposes you fill for your visitors with your website? Page  2
  3. 3. The Anatomy of a Website What are some key elements every business website needs to be functional?  Clear navigation  Landing pages  Responsive Design / Mobile Ready  A CTA (Call to Action)  Easy to find social media icons  Prodomomently placed contact info (address, phone, etc)  Mailing list sign up form  Contact forms  Sitemap (For Google) Page  3
  4. 4. Let’s Talk Pages What pages are necessary? While your website will most likely have a good number of pages over time. You’ll want to have a few key ones in your navigation bar. These are key because people are expecting to see titles like these for pages, and they assume the content they’re looking for will be on them once navigating to them.  Home  About  Services  Products  Store/Shop  News/Blog  Contact  FAQ Optional Pages  Gallery  Sitemap Page  4
  5. 5. Blogging Can Help Your Brand It comes down to original content You have to prove to your audience that you are the authority on your industry. Provide original content that: •Answers questions •Saves time, money, effort •Proves a point •May be controversial to popular belief •Is informative with key news pieces •Is consistent (daily, weekly, monthly) Page  5
  6. 6. Do More With Graphics Page  6
  7. 7. Page  7
  8. 8. Call to Action Page  8
  9. 9. Easy to find map Page  9 Audio and Video Quick Link
  10. 10. Memerable Take-Aways While there is always plenty of things to add or build to your website, remember these key elements: •Its about your customer/visitor – not about you! •Track your website performance through analytics •Make sure your website serves a meaningful purpose •Add content frequently •Be sure it is easy to navigate Page  10
  11. 11. Thank You! More info @ 888.603.1090 | jpDesignTheory.com

Editor's Notes

  • Functionality means greater control of your content and how easy it is to edit.

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