The Importance of a
Functional Business Website
by: Design Theory
Functionality Will Set You Apart
How easy or difficult is it for you yourself to make edits to your
Does your website require desktop publishing software for you
to access your website?
Can your website make and complete sales without your
Is your website editor accessible from your laptop, phone,
Does your website field many questions or price inquiries that
would otherwise clog up your email or phone time daily?
Are you effectively using analytics to track the behavior of
visitors to your website?
Is your website a unique experience for your visitors?
Have you defined what purposes you fill for your visitors with
The Anatomy of a Website
What are some key elements every
business website needs to be functional?
Responsive Design / Mobile Ready
A CTA (Call to Action)
Easy to find social media icons
Prodomomently placed contact info (address, phone, etc)
Mailing list sign up form
Sitemap (For Google)
Let’s Talk Pages
What pages are necessary?
While your website will most likely have a
good number of pages over time. You’ll want
to have a few key ones in your navigation
These are key because people are expecting
to see titles like these for pages, and they
assume the content they’re looking for will be
on them once navigating to them.
Blogging Can Help Your Brand
It comes down to original content
You have to prove to your audience that
you are the authority on your industry.
Provide original content that:
•Saves time, money, effort
•Proves a point
•May be controversial to popular belief
•Is informative with key news pieces
•Is consistent (daily, weekly, monthly)
Easy to find map
Audio and Video
While there is always plenty of things
to add or build to your website,
remember these key elements:
•Its about your customer/visitor –
not about you!
•Track your website performance
•Make sure your website serves a
•Add content frequently
•Be sure it is easy to navigate
More info @ 888.603.1090 | jpDesignTheory.com
Functionality means greater control of your content and how easy it is to edit.