Custom Themes vs Premium Themes

Design Theory
Design TheoryDigital Media Strategist
WordPress Themes:
Custom vs Premium
What you should know before choosing your next theme
Presentation by Jean Perpillant 

jpDesignTheory.com | @jpdesigntheory
Custom Themes vs Premium Themes
Using a Developer
It’s like being a kid in a toy store
You don’t need
to know any
coding
Hosting| Speed | Mobile
Depending on the amount of expected traffic, load
speed, responsive, and Google friendly
You’ll Be Unique
Custom Support
Premium Themes
Ready to go out of the box!
Most themes include a working demo .xml file to get you
going relatively quick with preset layouts and pages.
You’re going to save a
ton of money
No really, like hundreds of dollars.
A little coding can 

go a long way
Test drive before you buy
Most themes include multiple home page, landing page,
and sub page configurations and layout options.
There’s Documentation
This helps you find out how to manage your options and
understand what settings make your theme work.
Things you should know:
• Have clear goals for your project
development
• Get a clear understanding of their
support channels
• Ask for references of current
clients
• Check out their resume
• Be sure to have a mutually
beneficial contract
• Avoid #ScopeCreep by knowing
what you really want
• Test the demos on various
browsers and devices
• Find out how support is offered
• View the ratings for the theme
before you buy it
• Do a check on the theme
developer
• Read through the all of the
description
• Check out when the theme was
created and last updated
Custom Themes Premium Themes
Where to find 

Premium Themes
Where to find 

WordPress Developers
Jean Perpillant
@jpDesignTheory
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Custom Themes vs Premium Themes

  • 1. WordPress Themes: Custom vs Premium What you should know before choosing your next theme Presentation by Jean Perpillant 
 jpDesignTheory.com | @jpdesigntheory
  • 3. Using a Developer It’s like being a kid in a toy store
  • 4. You don’t need to know any coding
  • 5. Hosting| Speed | Mobile Depending on the amount of expected traffic, load speed, responsive, and Google friendly
  • 9. Ready to go out of the box! Most themes include a working demo .xml file to get you going relatively quick with preset layouts and pages.
  • 10. You’re going to save a ton of money No really, like hundreds of dollars.
  • 11. A little coding can 
 go a long way
  • 12. Test drive before you buy Most themes include multiple home page, landing page, and sub page configurations and layout options.
  • 13. There’s Documentation This helps you find out how to manage your options and understand what settings make your theme work.
  • 14. Things you should know: • Have clear goals for your project development • Get a clear understanding of their support channels • Ask for references of current clients • Check out their resume • Be sure to have a mutually beneficial contract • Avoid #ScopeCreep by knowing what you really want • Test the demos on various browsers and devices • Find out how support is offered • View the ratings for the theme before you buy it • Do a check on the theme developer • Read through the all of the description • Check out when the theme was created and last updated Custom Themes Premium Themes
  • 15. Where to find 
 Premium Themes
  • 16. Where to find 
 WordPress Developers