1. WordPress Themes:
Custom vs Premium
What you should know before choosing your next theme
Presentation by Jean Perpillant
jpDesignTheory.com | @jpdesigntheory

3. Using a Developer
It’s like being a kid in a toy store

4. You don’t need
to know any
coding

5. Hosting| Speed | Mobile
Depending on the amount of expected traffic, load
speed, responsive, and Google friendly

6. You’ll Be Unique

7. Custom Support

8. Premium Themes

9. Ready to go out of the box!
Most themes include a working demo .xml file to get you
going relatively quick with preset layouts and pages.

10. You’re going to save a
ton of money
No really, like hundreds of dollars.

11. A little coding can
go a long way

12. Test drive before you buy
Most themes include multiple home page, landing page,
and sub page configurations and layout options.

13. There’s Documentation
This helps you find out how to manage your options and
understand what settings make your theme work.

14. Things you should know:
• Have clear goals for your project
development
• Get a clear understanding of their
support channels
• Ask for references of current
clients
• Check out their resume
• Be sure to have a mutually
beneficial contract
• Avoid #ScopeCreep by knowing
what you really want
• Test the demos on various
browsers and devices
• Find out how support is offered
• View the ratings for the theme
before you buy it
• Do a check on the theme
developer
• Read through the all of the
description
• Check out when the theme was
created and last updated
Custom Themes Premium Themes

15. Where to find
Premium Themes

16. Where to find
WordPress Developers

17. Jean Perpillant
@jpDesignTheory