6. Q: Are there any other uses of
social media in clinical medicine
or research that you want to
learn about?
A: “No. This is a complete waste
of time. This is not real research.
The fad will die out soon.”
7. % of US Adults who use Social Media
(2012-2014)
Pew Research
14. “Teens are leaving Facebook in
droves for new friends like
Instagram, Snapchat and Twitter -
at an estimated rate of up to a
million a year…It’s hard to look cool
when you’re hanging out with Mom
and Dad.”
35. Facebook Targeting by:
• Age (18-25)
• Location (United States or California)
• Language (English)
• Tobacco- and/or marijuana-related keywords
that appeared in their Facebook profiles
43. Patient survey about protein losing enteropathy
(PLE) and plastic bronchitis (PB)
• Hosted on website & Facebook page
• Posted on 2 existing, patient-run Facebook
pages
• Request for survey results ->asked to refer
other individuals
• Google ads
46. Limitations
• No available detailed clinical data (i.e.
hemodynamic data in CHD)
• Disease verification
• Bias of online communities
• Privacy (social media is not secure)
66. Studies
• Descriptive Survey
• Ethnography
– Health communities/Makers
• Facebook Mining
– Reliability of Health Information
• Patient powered research network?