1. Twitter 101
Signing up
A Tutorial for Oncologists
Matthew Katz, MD
May 2014

2. Conflict of Interest
 External advisor, Mayo Clinic Center for Social
Media
 No financial links, leadership position with
any healthcare or social media company

3. Purpose
 Step by step tutorial
 Specific to join Twitter
 Assumes you are prepared to join
 If you have questions about how to prepare for
any social media…
Go to http://slidesha.re/1mfcTzD

4. Before signing on
 Have your username and alternatives ready
 Have a photo ready for you and profile
background
 No “party hearty” or “fuzzy family” photos
 Avoid online white coat syndrome
 Prepare a 140 character (or less) bio
 Brevity wins even on platforms other than
Twitter

5. Start at http://www.twitter.com

6. Look at language setting and put in your email to sign up

7. Read before
starting

8. Enter information
in each field
Needs to be unique

9. Uncheck

10. Random Password Generators
Website URL
Random.org http://www.random.org/passwords
Norton/Symantec https://identitysafe.norton.com/password
-generator
Strong Password Generator http://strongpasswordgenerator.com
Free Password Generator http://www.freepasswordgenerator.com
Source: Mashable.com, http://on.mash.to/1iqXD3B
• Key = 8+ characters, alternating alphanumeric and no simple words
• Store password offline
• If you forget it, you can reset by e-mail

11. Next is setting
up who you follow

12. Decide who to follow in oncology. Next
4 slides give some suggested places to
start

13. Cancer on Twitter
Organization Twitter Handle
American Association of Cancer Research @AACR
American Cancer Society @AmericanCancer
American College of Surgeons @AmCollSurgeons
American Society of Clinical Oncology @ASCO
American Society for Radiation Oncology @astro_org
Institute of Medicine @theIOM
Lancet @TheLancet
Mayo Clinic @MayoClinic
MD Anderson Cancer Center @MDAndersonNews
National Cancer Institute @theNCI
New England Journal of Medicine @NEJM
RSNA @RSNA
U.S. Dept. of Health Human Services @HHSGov
World Health Organization @WHO

14. Surgical Oncology on Twitter
Person Institution Twitter Handle
Deanna Attai Center for Breast Care @DrAttai
David Tom Cooke UC Davis @UCD_ChestHealth
Matthew Cooperberg UCSF @dr_coops
Atul Gawande Brigham & Women’s @AtulGawande
Aaron Cohen Gadol Indiana University @AaronCohenGadol
David Gorski Karmanos/Wayne State @oracknows
Niraj Gusani Penn State @NirajGusani
Tina J Hieken Mayo Clinic @TJH0828
Stacy Loeb NYU @LoebStacy
Diane Radford Mercy Clinic @dianeradfordmd
Tom Varghese, Jr. UW/Seattle CCA @TomVargheseJr
Henry Woo U Sydney (Australia) @DrHWoo

15. Medical Oncology on Twitter
Oncologist Institution Twitter Handle
Don Dizon MGH @drdonsdizon
Michael Fisch MDACC @fischmd
Thomas George U Florida @TGeorgeMD
Julie Gralow U Wash/Seattle CCA @jrgralow
Clifford Hudis MSKCC @CliffordHudis
Merry Markham U Florida @DrMarkham
Robert Miller Johns Hopkins @rsm2800
Robert Orlowski MDACC @Myeloma_Doc
Richard Schilsky ASCO @rschilsky
Nathan Pennell Cleveland Clinic @n8pennell
Mike Thompson Aurora Health @mtmdphd
H. Jack West Swedish Hospital @JackWestMD
Peter Yu Palo Alto Medical Foundation @YupOnc
Yousuf Zafar Duke @yzafar

16. Radiation Oncology on Twitter
Radiation Oncologist Institution Twitter Handle
Wally Curran Emory @wallyjc
C. Dave Fuller MDACC @cd_fuller
Mary Gospodarowicz PMH @marykge
Matthew Katz Lowell General @subatomicdoc
Miriam Knoll Mount Sinai @Mknoll_MD
Jonathan Livergant U Toronto @jpil
Brandon Mancini Yale @brandonmancini
Tere Migueláñez Quirón Torrevieja (Spain) @MsConcu
Ian Pereira Kingston (Canada) @IanJohnPereira
Danielle Rodin U Toronto @daniellerodin
Richard Simcock NHS – Bristol (UK) @BreastDocUK
Krupali Tejura Wilshire Oncology @krupali
Andrew Turrisi Detroit Medical Center @XRT4U

17. When you enter someone’s name, they will show up on the left, then hit +Follow

18. If you want to find people you know, you can upload your email list to Twitter.

19. Next step = your basic profile
Photo size up to
400 x 400 pixels

20. Keep it professional
No need for full sentences
Decide whether to have disclaimer

21. To complete the signup process, check your email

22. Your Twitter timeline

23. Questions?
 Contact me
 Twitter @subatomicdoc
 Website http://www.subatomicdoc.com/social-media.html