Important Mobile Trends for 2012

Important Mobile Trends for 2012Handheld Librarian 2/1/12

Start with right attitude

Heavy D’slast Tweet before his death

2012 Trend Concepts Proximity/Location Opportunity ImageCuration Element

The importance of staying current on tech trends‘If you stay ready, you don’t have to get ready’

http://insights.iyogi.com/research/63-people-prefer-to-stay-connected-than-warm.html

Infographic by http://www.statista.com/ http://www.statista.com/topics/751/facebook/ via Mashable

Facebook increases information exposure “Rethinking Information Diversity in Networks”https://www.facebook.com/notes/facebook-data-team/rethinking-information-diversity-in-networks/10150503499618859 “The research suggests that Facebook isn’t the echo chamber that some might expect – online social networks actually increase the spread of novel information and diverse viewpoints.” “The information we consume and share on Facebook is actually much more diverse in nature than conventional wisdom might suggest. We are exposed to and spread more information from our distant contacts than our close friends. Since these distant contacts tend to be different from us, the bulk of information we consume and share comes from people with different perspectives.”

New era of massive social data Infographic by Cartridge Save http://www.cartridgesave.co.uk/ Via http://mashable.com/2012/01/31/if-you-printed-facebook/Archives data management records publishingcosts models print history

“The Future of History Is on Facebook” http://on.mash.to/FBlibsandhistory Librarians as community managers: Libraries as the brand, We often learn about people and these archives as through social networks - this can apply to historical figures too. the campaign in this instance.

iTunes Match dropped:Revolutionizing content access

People are willing to pay for streaming content to mobile “Spotify has now hit three million paying subscribers. That’s up from 2.5 million in November, when Spotify said it had 10 million active users and a 15 percent premium conversion ratio. Now Spotify says it is converting 20 percent to paid; it did not update the active-users count, though mathematics suggests it is 15 million.” “The vast majority of customers are paying 120 dollars, pounds or Euros every year, which is around twice the amount the average user purchases on a download service every year.” “Users who are exposing their listening on Facebook are three times as likely to become paid subscribers. http://paidcontent.org/article/419-spotify-not-throttling-americans-fancies-e-commerce-coldplay-illogical/

“Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period.” -Pew Internet And American Life Project http://www.pewinternet.org/Reports/2012/E-readers-and- tablets/Findings.aspx“The number of Americans owning at least one of these digitalreading devices jumped from 18% in December to 29% in January.”

1 million Kindle Fires sold eachweek in December- http://mashable.com/2011/12/16/amazon-kindle-fire-1-million-sold-each-week/ Kindle Fire sales estimates raised to six million units. “We believe the lower hardware price will correlate with high e- book and video content attach rates.” “software attach rates correlate inversely with the hardware price” - analyst Jordan Rohan. http://allthingsd.com/20120130/wheres-the-fire-kindle-sales-pushing-six-million- for-the-quarter/#

http://www.businesswire.com/news/home/20120124006782/en •record quarterly revenue of $46.33 billion •record quarterly net profit of $13.06 billion •International sales accounted for 58 percent of the quarter’s revenue. •sold 37.04 million iPhones (128 % unit growth) •sold 15.43 million iPads (111% unit increase

Pilot program compared learning by iPad vs. print textbooks Middle School students given new way to access the curriculum were compared to control group using traditional textbooks in areas of achievement and attitudes about learning. http://www.hmheducation.co m/fuse/pilot-1.php http://mindshift.kqed.org/2011/01/a-new-tool-in-the-classroom-grabs-the-spotlight/ “..students using the HMH Fuse app were more motivated, more attentive in class, and more engaged with Algebra content relative to students using textbooks. This change in student behavior also resulted in markedly improved student test scores at the end of the school year.” http://www.hmheducation.com/fuse/pdf/hmh-fuse-riverside- whitepaper.pdf

http://www.marketwatch.com/story/95-of-college-students-found-knos-digital-textbook-app-very-useful-and-will-use-it-again-pilot-tests-results-show-2012-01-25

iBooks Author forpublishing on the iPad http://www.apple.com/ibooks-author/iPad iBooks textbooks http://www.apple.com/education/ibooks-textbooks/

There is noaccounting for theunexpected

http://www.apple.com/ibooks-author/

http://www.apple.com/education/ibooks-textbooks/

iBooks 2 http://itunes.apple.com/us/app/ibooks/id364709193?mt=8

From meme to bookhttp://www.youtube.com/watch?feature=player_embedded&v=4r7wHMg5YjgThe piece’s unique benefits,Randall’s voice, wouldbenefit form an interactiveeBook.

Personalized visual based mobile magazineshttp://allthingsd.com/20111206/in-your-hands-just-what-you-want-to-read/

Named Apples iPad App of the yearDeveloped for the iPad,Flipboard Creates a visual magazine likeexperience for custom curated content Key points: •Visual browsing •Personal choice in content •Social and proprietary contentiPhone app released in December,2011 “has been downloaded morethan one million times in its first week”- http://mashable.com/2011/12/14/flipboard-iphone-1-million/

Opportunities won’t always stop to pose

“Twitter Is Not a Media Company,CEO Says” http://mashable.com/2012/01/31/twitter-is-not-a-media-company-ceo-says/ “We’re in the media business, but we’re not necessarily a media company,” Costolo elaborated. “We don’t create our own content; we’re a distributor of content and traffic. We’re one of the largest drivers of traffic to other media properties, [namely] to other online web properties, even to films.”

“I really think 2012 is going to be the Twitter election,” Twitter CEO Dick Costolohttp://allthingsd.com/20120130/dick-costolo-2012-is-going-to-be-the-twitter-election/ http://www.mediabistro.com/alltwitter/could-twitter-predict-election- results-better-than-a-traditional-poll_b17369 “Twitter has already changed the nature of political discussion in the U.S. The news cycle, already pretty fast, has sped up another notch.” http://allthingsd.com/20120130/dick-costolo-2012-is- going-to-be-the-twitter-election/

http://www.nfl.com/superbowl/46/live/tuesday

Music album recorded entirely with iPhone apps

Short film shot entirely on phoneshttp://www.youtube.com/watch?feature=player_embedded&v=y1EmNd-wWjw

“T-rays technology could help develop Star Trek-stylehand-held medical scanners” http://www.amazon.com/Star-Trek-Starfleet-Tricorder- Collectors/dp/B000E6A0GE http://www3.imperial.ac.uk/newsandeventsp ggrp/imperialcollege/newssummary/news_20 -1-2012-15-50-15

2011 2012

Mobile payments spreading “In 2012, mobile payments could be the transformational technology…”http://bits.blogs.nytimes.com/2012/01/30/obama-and-romney-campaigns-adopt-square-for-funding/

Why Pinterest is Important:We experience and consume so much visually and Pinterest gives us a way to share and makenote of goals, plans, experiences, desires, with images from online or from our own lives

My boards

Experiment part 1: PinBoard for Professional projects

Experiment part 2: PinBoard for sharing news stories

Pinterest and infographics Attribution ?http://pinterest.com/pin/171981279490024885/

From same board - What better way to describe Pinterest than an infographic?http://pinterest.com/pin/111323422008855539/

“Pinteresting Trend in Social Media”By http://www.monetate.com/http://mashable.com/2012/01/29/pinterest-retail-infographic/

http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/ By http://www.monetate.com/ http://mashable.com/2012/01/29/pinterest-retail-infographic/

Invest timein planning beforesetting out

http://bit.ly/pinterestforinfoSome suggestions:•Bookmark resources•Books and collections•Contributions from community•As a visual resource guide•Facilitate collaboration•As a teaching tool•Pin pictures of staff to up the humanelement.•Track metrics•Pin pictures already in use for varioussocial media projects

Repinned from Books / Libros by Sahaa http://www.modcloth.com/shop/books/all-my-friends-are-dead

… or what you aspire to be

or through uniquenessInspire though beauty

http://www.visualnews.com/2011/12/22/mountains-of-books-become-mountains/

Remember that - “through hardships to the stars”I repinned from Holly Tomren

Comedy Board

“Making fun of Pinterest is the new Pinterest” http://www.dailydot.com/culture/pinterest-wtf-you-are-drunk-pintester/ http://www.pinterestyouaredrunk.com/

Google+ now has 90 million users globally - http://investor.google.com/earnings/2011/Q4_google_earnings.html Adding over 600 thousand every day and might reach 300 million users with in a year - http://mashable.com/2011/12/27/google-plus-62m-users/President Obama to host State of theUnion questions on Google+ Hangout bit.ly/googleplusforlibs

Foursquare: 2 years along

Leveling up in badges

http://www.iamdanw.com/wrote/arrivals-for-foursquare/ http://mashable.com/2012/01/30/arrivals-for-foursquare-displays-check-ins-on-old- style-airport-board/

http://hashtagmom.com/

Partnership brings menus to Foursquare venueshttp://blog.foursquare.com/2012/01/18/find-what-you%E2%80%99re-craving-and-check-out-the-menu-too/

“Displays friends recent checkins on a clock similar to the "Weasleys family clock" found in the "Harry Potter" book series. The hands automagically move as your friends checkin to different venues.”http://blog.foursquare.com/ https://foursquare.com/app/magic_muggle_clock

QR Codes arestill spreading

Location and content

More and revisedlocation engagementand discovery

Path 2 demo

http://www.engadget.com/2011/08/18/nokia-gifts-museum-of-london-with-nfc-tags-makes-you-tap-for-mo/ NFC Transfer info by tapping smart phone. Easier than QR Codes etc? http://www.nfctimes.com/news/korean-telco-roll-out-nfc-attachment-iphone http://www.nfctimes.com/project/us-university-tests-mobile-access-control- microsd-cards

Save notes to real world with NFC via Touchanote http://www.touchanote.com/Delivering contentthrough NFC? http://www.youtube.com/watch?v=mpqpGQMzR7s&feature=player_embedded&JU MPPAGE=ADVERTISE

Access to power for our mobile devices is upmost in space capital. http://thejuicebox.com/intro/ Possible solution to a contemporary challenge facing physical libraries? Possible revenue source: patrons would be willing to pay. More importantly – advertising and branding as viable space

Tattoo-like electronic chips to monitor the body http://www.nsf.gov/news/special_reports/science_nation/skinmountedelectronics.jspTo bridge the gap between biological input and electronic synthesis of information

3D Printinghttp://mashable.com/2012/01/12/3d-printing-now-reality/ 3D printing inspired by iPhone pics“British Scientists Make Chocolate Goodies With 3D Printer” http://www.psfk.com/2012/01/3d-printing-iphone-photos.html http://mashable.com/2011/07/07/3d-printing-chocolate/

Getglue updates

Getglue badges

Into Now

Celebrity / brandpersonal engagement

HowInstagram works

Instagramcemented insocial media space

Instagram & news The power of image

Instagram and news

Instagram for inspiration

Acknowledging the past

http://www.psfk.com/2012/01/grammaphone-iphone-dock.html

There is always room for humor, … and hearthttp://i.imgur.com/lmLxZ.jpg

Choose yourinspiration carefullyThe negativityeconomy alwayscarries anegative balance

Technology Trend Spotter for LibrariesTwitter: @libraryfuturelibraryfuture@gmail.comhttp://www.facebook.com/joemurphy3http://www.linkedin.com/in/libraryfuturehttp://joemurphylibraryfuture.com

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Important Mobile Trends for 2012

by Joe Murphy on Feb 01, 2012

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Important Mobile Trends for 2012 — Presentation Transcript