Important Mobile Trends for 2012


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"Important Mobile Trends for 2012." The sixth online Handheld Librarian conference. Feb 1, 2012.

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  • Facebook and history research
  • Tablet news
  • iPad and education
  • Flipboard
  • Pinterest
  • Pinterest growth
  • Visual medium for the sharing of this visual resource
  • Pinterest riffs
  • Google Plus
  • nfc
  • Important Mobile Trends for 2012

    1. 1. Important Mobile Trends for 2012Handheld Librarian 2/1/12
    2. 2. Start with right attitude
    3. 3. Heavy D’slast Tweet before his death
    4. 4. 2012 Trend Concepts Proximity/Location Opportunity ImageCuration Element
    5. 5. The importance of staying current on tech trends‘If you stay ready, you don’t have to get ready’
    6. 6.
    7. 7. Infographic by via Mashable
    8. 8. Facebook increases information exposure “Rethinking Information Diversity in Networks” “The research suggests that Facebook isn’t the echo chamber that some might expect – online social networks actually increase the spread of novel information and diverse viewpoints.” “The information we consume and share on Facebook is actually much more diverse in nature than conventional wisdom might suggest. We are exposed to and spread more information from our distant contacts than our close friends. Since these distant contacts tend to be different from us, the bulk of information we consume and share comes from people with different perspectives.”
    9. 9. New era of massive social data Infographic by Cartridge Save Via data management records publishingcosts models print history
    10. 10. “The Future of History Is on Facebook” Librarians as community managers: Libraries as the brand, We often learn about people and these archives as through social networks - this can apply to historical figures too. the campaign in this instance.
    11. 11. iTunes Match dropped:Revolutionizing content access
    12. 12. People are willing to pay for streaming content to mobile “Spotify has now hit three million paying subscribers. That’s up from 2.5 million in November, when Spotify said it had 10 million active users and a 15 percent premium conversion ratio. Now Spotify says it is converting 20 percent to paid; it did not update the active-users count, though mathematics suggests it is 15 million.” “The vast majority of customers are paying 120 dollars, pounds or Euros every year, which is around twice the amount the average user purchases on a download service every year.” “Users who are exposing their listening on Facebook are three times as likely to become paid subscribers.
    13. 13. “Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period.” -Pew Internet And American Life Project tablets/Findings.aspx“The number of Americans owning at least one of these digitalreading devices jumped from 18% in December to 29% in January.”
    14. 14. 1 million Kindle Fires sold eachweek in December- Kindle Fire sales estimates raised to six million units. “We believe the lower hardware price will correlate with high e- book and video content attach rates.” “software attach rates correlate inversely with the hardware price” - analyst Jordan Rohan. for-the-quarter/#
    15. 15. •record quarterly revenue of $46.33 billion •record quarterly net profit of $13.06 billion •International sales accounted for 58 percent of the quarter’s revenue. •sold 37.04 million iPhones (128 % unit growth) •sold 15.43 million iPads (111% unit increase
    16. 16. Pilot program compared learning by iPad vs. print textbooks Middle School students given new way to access the curriculum were compared to control group using traditional textbooks in areas of achievement and attitudes about learning. m/fuse/pilot-1.php “..students using the HMH Fuse app were more motivated, more attentive in class, and more engaged with Algebra content relative to students using textbooks. This change in student behavior also resulted in markedly improved student test scores at the end of the school year.” whitepaper.pdf
    17. 17.
    18. 18. iBooks Author forpublishing on the iPad iBooks textbooks
    19. 19. There is noaccounting for theunexpected
    20. 20.
    21. 21.
    22. 22. iBooks 2
    23. 23. From meme to book piece’s unique benefits,Randall’s voice, wouldbenefit form an interactiveeBook.
    24. 24. Personalized visual based mobile magazines
    25. 25. Named Apples iPad App of the yearDeveloped for the iPad,Flipboard Creates a visual magazine likeexperience for custom curated content Key points: •Visual browsing •Personal choice in content •Social and proprietary contentiPhone app released in December,2011 “has been downloaded morethan one million times in its first week”-
    26. 26. Opportunities won’t always stop to pose
    27. 27. “Twitter Is Not a Media Company,CEO Says” “We’re in the media business, but we’re not necessarily a media company,” Costolo elaborated. “We don’t create our own content; we’re a distributor of content and traffic. We’re one of the largest drivers of traffic to other media properties, [namely] to other online web properties, even to films.”
    28. 28. “I really think 2012 is going to be the Twitter election,” Twitter CEO Dick Costolo results-better-than-a-traditional-poll_b17369 “Twitter has already changed the nature of political discussion in the U.S. The news cycle, already pretty fast, has sped up another notch.” going-to-be-the-twitter-election/
    29. 29.
    30. 30. Music album recorded entirely with iPhone apps
    31. 31. Short film shot entirely on phones
    32. 32. “T-rays technology could help develop Star Trek-stylehand-held medical scanners” Collectors/dp/B000E6A0GE ggrp/imperialcollege/newssummary/news_20 -1-2012-15-50-15
    33. 33. 2011 2012
    34. 34. Mobile payments spreading “In 2012, mobile payments could be the transformational technology…”
    35. 35. Why Pinterest is Important:We experience and consume so much visually and Pinterest gives us a way to share and makenote of goals, plans, experiences, desires, with images from online or from our own lives
    36. 36. My boards
    37. 37. Experiment part 1: PinBoard for Professional projects
    38. 38. Experiment part 2: PinBoard for sharing news stories
    39. 39. Pinterest and infographics Attribution ?
    40. 40. From same board - What better way to describe Pinterest than an infographic?
    41. 41. “Pinteresting Trend in Social Media”By
    42. 42. By
    43. 43. Invest timein planning beforesetting out
    44. 44. suggestions:•Bookmark resources•Books and collections•Contributions from community•As a visual resource guide•Facilitate collaboration•As a teaching tool•Pin pictures of staff to up the humanelement.•Track metrics•Pin pictures already in use for varioussocial media projects
    45. 45. Repinned from Books / Libros by Sahaa
    46. 46. … or what you aspire to be
    47. 47. or through uniquenessInspire though beauty
    48. 48.
    49. 49. Remember that - “through hardships to the stars”I repinned from Holly Tomren
    50. 50. Comedy Board
    51. 51. “Making fun of Pinterest is the new Pinterest”
    52. 52. Google+ now has 90 million users globally - Adding over 600 thousand every day and might reach 300 million users with in a year - Obama to host State of theUnion questions on Google+ Hangout
    53. 53. Foursquare: 2 years along
    54. 54. Leveling up in badges
    55. 55. style-airport-board/
    56. 56.
    57. 57. Partnership brings menus to Foursquare venues
    58. 58. “Displays friends recent checkins on a clock similar to the "Weasleys family clock" found in the "Harry Potter" book series. The hands automagically move as your friends checkin to different venues.”
    59. 59. QR Codes arestill spreading
    60. 60. Location and content
    61. 61. More and revisedlocation engagementand discovery
    62. 62. Path 2 demo
    63. 63. NFC Transfer info by tapping smart phone. Easier than QR Codes etc? microsd-cards
    64. 64. Save notes to real world with NFC via Touchanote contentthrough NFC? MPPAGE=ADVERTISE
    65. 65. Access to power for our mobile devices is upmost in space capital. Possible solution to a contemporary challenge facing physical libraries? Possible revenue source: patrons would be willing to pay. More importantly – advertising and branding as viable space
    66. 66. Tattoo-like electronic chips to monitor the body bridge the gap between biological input and electronic synthesis of information
    67. 67. 3D Printing 3D printing inspired by iPhone pics“British Scientists Make Chocolate Goodies With 3D Printer”
    68. 68. Getglue updates
    69. 69. Getglue badges
    70. 70. Into Now
    71. 71. Miso
    72. 72. Celebrity / brandpersonal engagement
    73. 73. HowInstagram works
    74. 74. HowInstagram works
    75. 75. Instagramcemented insocial media space
    76. 76. Instagram & news The power of image
    77. 77. Instagram and news
    78. 78. Instagram for inspiration
    79. 79. Acknowledging the past
    80. 80.
    81. 81. There is always room for humor, … and heart
    82. 82. Choose yourinspiration carefullyThe negativityeconomy alwayscarries anegative balance
    83. 83. Technology Trend Spotter for LibrariesTwitter: @libraryfuturelibraryfuture@gmail.com