Tech Trends for
Information Professionals

Joe Murphy

Internet Librarian International – London 2013

@libraryfuture
@libraryfuture
Joe Murphy
Director, Library Futures Innovative Interfaces, Inc.
Mission:
• Empower librarians dreaming big and creating
an inspirational futures
• Secure robust roles for libraries in the future
• Help keep libraries a remarkable part of the
conversation
@libraryfuture
@libraryfuture
@libraryfuture
@libraryfuture
The Greatest Brand of all Time – Books. Stories

@libraryfuture
Moonshots
around core strengths
Is change the new normal?
@libraryfuture
What are
libraries
about
now?

@libraryfuture
Library as
creation

@libraryfuture
Where Maker
Spaces will take
libraries – what is
next

@libraryfuture
The Library
& the Entrepreneur

•
•
•
•
•

Libraries & Start Ups
Librarians as Entrepreneurs (intrepreneurs)
Libraries & Start up Culture
The Library & the City
Shareholders/stakeholders
The Library and the City

http://www.npr.org/blogs/parallels/2013/05/31/187316703/Ri
o-Goes-High-Tech-With-An-Eye-Toward-Olympics-World-Cup

City innovation projects
parallel a library mission

http://www.npr.org/2013/07/11/201200441/innovationcenters-may-be-cornerstones-of-new-urban-economy

@libraryfuture
Do your most creative.
And bring us all along

@libraryfuture
Walls or blank canvas?

@libraryfuture
Ideas as
connection
points

@libraryfuture
@libraryfuture
“I am glad someone still believes in libraries”

@libraryfuture
Libraries like watches?
- obsolete because
tech shift?
- new clientele?
- new uses ?
- serve the still loyal
market?

@libraryfuture
Solve the pain points

@libraryfuture
@libraryfuture
Rooted in ideas

@libraryfuture
Marketing Win

Focuses on shared cultural
experience, not name

@libraryfuture
@libraryfuture
Issues in Tech News

•
•
•
•

Automatic Content Recognition (ACR)
Interactive Visual Displays
NFC
Ambient Alerts - Google Now
Rebranding or
re-enforcing?

The question as capital

Do libraries have more
future than past?
Brand as question not as
answer.
@libraryfuture
Gartner’s top Strategic Tech trends for 2014

http://forwardthinking.pcmag.com/show-reports/316750-gartner-s-top-10strategic-technology-trends-for-2014
@libraryfuture
Tech
(re)applied
inside

@libraryfuture
Next Areas
• Internet of Things
– Smart Everyday Objects

• Wearable Tech
– Google Glass - - Smart Watches

• The Quantified Self Qualified

@libraryfuture
Connected Smart Cars
• As platform for content/service
• As interactive agents
– A sender of signals – means alert the library etc
that it is within access range
– - an extension of mobile ambient location apps?

@libraryfuture
@libraryfuture
FAA panel says (non connected) devices will be safe to
use on most parts of flights.
• Process reflects our struggle to catch up policy to
expectations.
• Sometimes change takes time for valid reasons.
Example of working in rules valid in the past and role
of tech patience.
@libraryfuture
More social aspects of content

Shift from discovery to engagement
"very first data storage system" may have been discovered

http://news.discovery.com/history/archaeolog
y/clues-to-prehistoric-code-foundinmesopotamia-131011.htm
Balance

@libraryfuture
Tunnel vision

@libraryfuture
More streaming of traditionally print media

A new gap that librarians can fill,
advocate for the digital reader

@libraryfuture
Amazon Kindle Matchbook
• Bought the print edition? Now
also get the e copy for less.
• Could be reverse …
• Reflects cross format reading

http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1001373341

@libraryfuture
Twitter experiments

https://twitter.com/EventParrot

Twitter trying private messaging for news sharing?
DMs to counter tweet drowning?
Maturation of media partnerships

https://twitter.com/NBA/statuses/335946268192940033
Social profitable with Media partnerships
• Twitter and ratings
– Sharknado effect

• Facebook sending TV networks Weekly Data
on Chatter about their Programs

http://blogs.wsj.com/digits/2013/09/29/facebook-woos-tvnetworks-with-more-data/
Media tipping
points

@libraryfuture
eBooks as subscription takes off

http://www.scribd.com/browse/Books-Nonfiction?p=3
Netflix(S) for Books

- 24Symbols – Oyster – etc –
- Streaming – Subscription – Freemium @libraryfuture
Ouch

Are we so
indistinguishable from
book services etc?

@libraryfuture
Book strong
and
future ready
In competition w/ Netflix/Hulu, CBS is promoting
Video on Demand the day After Shows Air

• Expansion/acceptance of viewing on demand
• Another Napster moment for TV
• Amount of TV watched on demand rose >40%
this year
• And yet – broadcast TV is not dead
Drones + ecommerce delivery + Student services platform

• New tech leads to experiments
• Regulation context – Public perception.
• Content as test case - “if you can deliver a
textbook, then things such as urgent medical
deliveries, … and other e-commerce will be
much more viable.” (Ahmed Haider, CEO of Zookal, co-founder of

http://vimeo.com/76606906

Flirtey)
Little Mermaid Second Screen Live
BYOD content engagement encouraged

The Second “Screen” as cross format
• Audible.com (owned by
Amazon.com)
• Original content
• New cross format
partnership – video to
audio.
http://www.audible.com/pd/Arts-Entertainment/Homeland-Phantom-PainAudiobook/B00FN4UVF2/ref=a_hp_c1_all_1_1_ga
We don’t have to
cut out out heart
to adapt
“There will definitely be some boats that will be
rocked by this.” – Google search algorithm updated

Analyst Sameet Sinha - http://www.usatoday.com/story/tech/2013/09/26/google-overhauls-search-engine/2877491/
“Food, Water, Shelter and Facebook”
“Connection is a profound and
basic need.”

(Matthew Lieberman - "Social: Why Our Brains Are Wired to Connect")

Article in Aljazeera America by Carlin Flora
http://america.aljazeera.com/articles/2013/10/12/food-watershelterandfacebook.html
Never underestimate the power of
a social (mobile) librarian.

•
•
•
•
•
•
•
•

Curator
Creator
Educator
Filter
Connector
Facilitator
Experimenter
Beacon

http://libraryconnect.elsevier.com/articles/supporting-usersorganizations/2013-08/i-am-social-librarian-infographic-free-download
@libraryfuture
https://twitter.com/Nobelprize_org/statuses/388258838744297472

I too check my tweets before my phone in the morning
http://tumblr.thefjp.org/post/63761388198/mapping-internet-populations-and-digital-divide - By the Oxford Internet Institute

Geographical space represents absolute size of
each country’s online population. Color refers to
the % of its overall population online.
Latin America hosts almost as many Internet users as the US

Global mobile penetration is nearly billion subscribers

China, India, and Japan
have more internet users
than Europe and North
America combined
http://techcrunch.com/2013/10/11/rappers-are-rapping-about-being-verified-or-not-on-twitter/

http://rapgenius.com/Slaughterhouse-funkmaster-flex-freestyle-lyrics

https://twitter.com/JP_Books/status/385783294807126016
“The price of oil just went up because traders misread a tweet”
http://www.washingtonpost.com/blogs/worldviews/wp/2013/10/10/theprice-of-oil-just-went-up-because-traders-misread-a-tweet/

Impact of
the medium

https://twitter.com/IDFSpokesperson/statuses/388302956799336449

Hash tag literacy ?
Vine – micro
mobile video

- Hyper Short Video & Creative Economy – The Loop
– Mobile – Gif Economy
@libraryfuture
PC sales drop tied to iPad growth

http://www.statista.com/topics/1070/pcs/chart/1281/pc-shipment-growth/%20

“Traditional PC Shipments to Decline 10.6 Percent in 2013,
While Tablet Shipments Increase 67.9 Percent”
http://www.gartner.com/newsroom/id/2525515
“Reading Literary Fiction Improves
Theory of Mind” – Science
• “experiments showing that reading literary fiction led to
better performance on tests of affective ToM”
http://www.sciencemag.org/content/early/2013/10/02/science.1239918.abstract?sid=f192d0cc-1443-4bf1-a043-61410da39519

• Reading is social because you enter an imaginary social
environment.
• Libraries and people intelligence
• A rethinking of value from traditional librarian intelligences
With reach comes reflection

The Jungle of our time?
Our profession often focuses on the
societal impact of new tech areas.
http://trends.ifla.org/
Google Chromecast

TV still a dominant screen – Mobile as source Implications for screen projection – new life for the 1st
screen – screen sharing – battle for the living room – a
new old platform for the library –

@libraryfuture
A country’s lack and a service
the Library can fill
Americans lacking
“technical skills needed
for a modern workplace”
including ““problemsolving in technology-rich
environments,” on using
digital devices to find and
evaluate information,
communicate, and
perform common tasks.”
http://www.nytimes.com/interactive/2013/10/07/us/united-states-laggingin-skills.html?ref=us
"very first data storage system" may have been discovered
http://news.discovery.com/history/archaeolog
y/clues-to-prehistoric-code-foundinmesopotamia-131011.htm

- Wall Street use – The Impermanence of Messages - Library
Archiving Issues? – Communication Around Pictures – From
cultural norms to communication assets –

Snapchat
- people do want default of privacy in apps – Providing
reference in Snapchat
@libraryfuture
When trends
jump to
new areas.
Trend of auto
updates/uploads

@libraryfuture
Subscription
everything
Indoor mapping – content
partnerships with location
@libraryfuture
When the message is … “no”
@libraryfuture
http://explore.noodle.org/post/62987270909/how-to-make-your-own-luck
Via https://twitter.com/brainpicker/status/385872875603120128

@libraryfuture
Story of Missed Value Moby Dick and the Librarian

@libraryfuture
Stability Amidst Tech Change our Brand?
• Slow TV
• Slow fashion –
– Zady (… vision: to combat the fast-fashion craze by providing a
platform for only those companies that care about timeless style and
solid construction.” – Looks out for producers and consumers)

• Slow food
• Appropriate slant for libraries?
What I need from you Give us (more) your
inspirational examples we
can strive towards.
@libraryfuture
The joy & inspiration libraries
bring just by having a familiar title

@libraryfuture
@libraryfuture
Ready – Go!

@libraryfuture
The Beginning

Joe Murphy
Director, Library Futures Innovative Interfaces, inc.

Twitter @libraryfuture
LinkedIn
www.linkedin.com/in/joemurphylibrar
yfuture

libraryfuture@gmail.com
Do Libraries Have More
Past or More Future?

Internet Librarian International 2013 murphy

Editor's Notes