Engage moms shaun quigley lo_sophomo


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Engage moms shaun quigley lo_sophomo

  1. 1. MediaPost Publications Look, Mom! Its LoSoPhoMo! 06/29/2011 Page 1 of 3 Publications Events Awards Classifieds Research Communities Sign In | Register Now HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT ADVANCED SEARCH Home > Engage:Moms Look, Mom! Its LoSoPhoMo! SHAUN QUIGLEY by Shaun Quigley, Wednesday, June 29, 2011, 7:52 AM Shaun Quigley is VP, interactive practice area leader for Brunner, an ad agency and digital marketing firm. Whats a single guy like me know about being a Mom? Zippy. Zilch. Recommend this article. 11 Nada. people recommended this. Like 4 people like this. Be Heres what I do know: Moms are driving an emerging trend that the first of your friends. combines location-based services, social sharing, and the camera - - all converged in moms mobile devices. Said another way, SHARE LoSoPhoMo:  The Lo is for local TOOLS  The So is for social PRINT SUBSCRIBE COMMENT RSS  The Pho is for photo (or video) enabled  The Mo is for mobile RELATED ARTICLES 1. Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo- Its a powerful combination. Whats more, its an experience thats Targeted Deal For News Corp.s The AUTHORS unique to smartphones and tablets. And when you consider the Daily sheer size, buying power and mobile adoption rates of moms, » Maryanne Conlin 2. Mobile Heat: Starbucks Rolls Out » Stephanie Azzarone thats a game-changer for brands looking to connect with them. New iPhone App » Contact Editorial 3. Aegis Acquires Filefix, Expands Choosy Moms Choose Smartphones Isobar In Japan 4. Parents Who Own iPhones are ARCHIVES The first indicator that moms are driving the LoSoPhoMo trend is in Social Butterflies smartphone sales themselves. According to the 2011 Mobile Mom 5. HP Faces Familiar Dilemma With » June 2011 report, the rate of smartphone purchases among moms has TouchPad » May 2011 increased 64% in less than two years. And more than half the moms TAGS:  Applications, Mobile, Moms » April 2011 polled at BabyCenter said their smartphone purchases were » March 2011 directly related to becoming a mom. Whoa. MOST READ » February 2011 1. Gannett Shutters Hyper-Local NJ » January 2011 Moms are power users of mobile. They can deftly navigate through Sites » All Archives the trifecta of mobile search, mobile web, and mobile apps, while 2. Meta-Study Researchers To Pfizer: multi-tasking a hundred different duties between breakfast and Quit Chantix bedtime. 3. Googles Chrome Browser Gain Momentum But as mobile search gives way to more app usage by moms (for 4. Martha Stewart Launches now, anyway) the shift in focus for brands is now on apps -- an Animated Web Series over-abundance of options for every life-stage imaginable: 5. Islamics Are Terra Incognita, Big Opportunity  Conception (BioClock) 6. NBC Retrans Pays Off For Comcast 7. Facebook Proves To Google Live Streaming Concerts Pay  Pregnancy (BabyBump, iPregnancy) 8. Internet-Connect TV Soars, Clicks With Mainstream Audience  Picking a name (Name Shake) 9. Google Loses $4.5 Billion Nortel Patent Bid To Apple, Microsoft  Mastering contractions (ContractionMaster) -- sorry fellas, 10. Mobile Heat: Starbucks Rolls Out youre really useless now. New iPhone App  Breastfeeding (Baby Tracker: Nursing)  Potty training (iGoPotty)  Documenting poopy diapers (Baby Tracker: Diapers)  Keeping tabs on sleeping infant (BabyMonitor)  Getting kids to brush their teeth (Time2Brush)http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153173 7/5/2011
  2. 2. MediaPost Publications Look, Mom! Its LoSoPhoMo! 06/29/2011 Page 2 of 3  And there are oodles of apps for mobile food ordering (and if youre lucky -- curbside service -- a blessing to moms everywhere!) And so it goes. As kids get older, the apps get richer, and developers everywhere rejoice. The Media Behavior Institute says that Gen-X moms have the least down time of any moms and the most time spent care-giving. So what do Moms want in apps in light of this insight? We asked one: "The best apps help me stay organized," says Theresa C., a GenX mother of two, ages five and one. "I keep my grocery list on Ziplist. Ive got the usual suspect apps that help me stay current with friends on social networks. Ive got a few games that keep me entertained while Im standing in line at the store. And Ive got some specifically for my daughter -- doodling games, learning games. They come in handy at restaurants." Theresa isnt alone. Moms everywhere seek entertainment and utility before downloading. Whats more, 25% of the apps they download are for their kids. (For more info about moms and their apps, follow the conversation at the MomsWithApps group on Facebook. Its a collaborative group of parent app developers seeking to promote quality apps for kids and families. Even more interesting for consumer products manufacturers, moms are becoming more dependent upon their smartphones when theyre out shopping. In a Brunner survey, moms reported they used apps in the store to:  Compare prices (49%)  Read product reviews (35%)  Get and/or redeem coupons (34%)  Review nutritional information (31%) Smarter, faster indeed. Theres no question, apps are where its at (today). But if youre a brand or a developer thats creating an app specific for mom, remember your LoSoPhoMo. The best apps today include at least one or more of these features. Recommend this article to others. 11 people recommended this. Like 4 people like this. Be the first of your friends. Leave a Comment You must be signed in to comment. Sign In Recent Engage:Moms Articles Look, Mom! Its LoSoPhoMo! Jun 29, 7:52 AM When you consider the sheer size, buying power and mobile adoption rates of moms, thats a... Smartphone Samurai Jun 22, 8:15 AM The Baby Center report noted that after a woman becomes a mom, the most important smartphone... The Second-Decade Mom: What The 2010 Census Says Jun 15, 8:29 AM The decennary study by the U.S. government is a gold mine of information for marketers. Its... Creating An Authentic Environment Jun 8, 9:30 AM The Procter & Gamble campaign succeeds because it is appropriate and authentic -- a combination that... Yeah, Theres An App For That ... Jun 1, 7:31 AM There are some apps that, after I loaded, set up accounts and organized my information; I... Brand Loyalty, Moms And The Web May 25, 7:44 AM We talked to moms after reviewing the Consumer Insights results and found that while research was... Three Ways To Engage Moms On YouTube May 18, 9:07 AM For a long time, YouTube seemed like it was a mans world, but no longer. A... To Have And To Hold: How To Optimize Your Facebook Relationship With Her May 11, 7:23 AM To successfully connect with Moms, the most important overarching Facebook page strategy involves offering Mom something,... Shopping Trends: Online Trends and Seasonal Peaks May 4, 7:52 AM Considering the recent economic crisis, its interesting to note that while three generations of mothers have... 5 Tips For Identifying Influential Mom Bloggers Apr 27, 7:25 AM There is a major difference between moms who simply blog and bloggers who have an impact... >> Engage:Moms Archives ABOUT MEDIAPOST • CONTACT EDITORIAL • MEDIA KIT •  RSS FEEDS • PRIVACY/TERMS & CONDITIONS ©2011 MediaPost Communications. All rights reserved. 15 East 32nd Street, 7th Floor, New York, NY 10016http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153173 7/5/2011
  3. 3. MediaPost Publications Look, Mom! Its LoSoPhoMo! 06/29/2011 Page 3 of 3 feedback@mediapost.comhttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153173 7/5/2011