Presentation in The Netherlands Tech & Libraries Designing the Future


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Plenary presentation, “Tech & Libraries Designing the Future Together.” Middelburg, The Netherlands.
- Joe Murphy Librarian, joe murphy library future

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  • The growth of text messaging is slowing down as the messaging arena evolves. Texting is 2nd only to checking the time.Took 7 years to take off.SMS not going away but it has seen its peak.New arena of messaging: iMessage, Twitter, FB and FB Messenger, Kik (30 million users and recent updates to add more facets), WhatsApp (100 million Android downloads and 10 billion msgs per day), GroupMe bought by Skype.Next step may include heads up tech: the “father of SMS,” Matti Makkonen‘s hope for a future of tech includes “integration of mobile content display to my eyeglasses,” a real and growing arena of wearable tech that we’ll see take the mainstream in the next year or two ( still not at SMS?Libraries still working around mobile sms? Libraries still hyper focused on SMS?
  • Also now Google Now
  • Full pics
  • 70% of revenue goes to rights holders (
  • Full pics
  • Full pic new apple logo
  • Power outlets gain predominant value
  • Crosses media types. Solves problem of kids purchasing content without permission.
  • Also another shot in the war on TV.
  • Presentation in The Netherlands Tech & Libraries Designing the Future

    1. 1. Tech & LibrariesDesigning the Future Together Joe Murphy @libraryfuture Middelburg, The Netherlands
    2. 2. Figuring out whatwe are looking at Twitter @libraryfuture
    3. 3. Extrovert Gorillas Live longer A study of Apes found that the most extroverted outlasted their quieter peers by 10 years. 2243274/How-extrovert-help-live-longer--gorilla- world.html#ixzz2ECTKTAOs Outgoing librarians extend the life of their libraries. Take risks, draw connections, be entrepreneurs.Pic - Nationaal Archief flickrCreative Commons Twitter @libraryfuture
    4. 4. Tea for energized patience. Water to refresh Twitter @libraryfuture
    5. 5. The way israrely pointedout for us Twitter @libraryfuture
    6. 6. Taking a page from Instagram Facebook and Twitter add photo filters Twitter @libraryfuture
    7. 7. Facebook adds auto Photo SynchTo compete w/ Google+, AppleiCloud, and Dropbox.Maybe to mine your photo data.To lengthen your engagement with tosocial platform. Twitter @libraryfuture
    8. 8. Flipboardbook catalog Twitter @libraryfuture
    9. 9. Social commerce - eBook sold with Twitter Twitter @libraryfuture
    10. 10. mobile native vs.immigrant ? Perhaps a more fitting labeling would be Pre and post cord-cutting /Post pulled he plug and never plugged in Twitter @libraryfuture
    11. 11. Twitter @libraryfuture
    12. 12. It didn’t seem that long ago …Three years = no longer a trend Twitter @libraryfuture
    13. 13. Our reflection in the gaze of technology Twitter @libraryfuture
    14. 14. Expecting the mess. Things do not go as planned. Twitter @libraryfuture
    15. 15. Celebrate play andrisk taking Twitter @libraryfuture
    16. 16. SMS Turns 20 Changes in messaging coming with the dominance of smartphones which means apps and data. More by data. More to the conversation: pictures, groups, location.300 billion iMessages sent this year“In Q3 2012, for the first time, there was adecline in both the total number ofmessages..” Twitter @libraryfuture
    17. 17. Being willing to take that step Twitter @libraryfuture
    18. 18. Content recognition trend harnessed to drive content engagement. Music content subscription service Rhapsody launches Shazam competitor to draw consumers in. Also serves as content initiator – new means of accessing content. av_result#?t=W251bGwsMSwxLDMsImNvbS5yaGFwc29keS5zb25nbWF0Y2giXQ.. Also in context of competing with Spotify Twitter @libraryfuture
    19. 19. Unlock smartphones with a palm reading In tandem with proximity for access and facial recognitionimplication: transitioning points of securing and providing access.
    20. 20. Shazam as predictive market data [big data] Twitter @libraryfuture
    21. 21. More 2nd screen engagement: or an end to thedominance of engaging content on one device/inone medium.Stems from having thesmartphone in grasp at all times.To extend, not only deepen thecontent experience. Twitter @libraryfuture
    22. 22. More content recognition to drive content Yahoo acquires IntoNow and OnTheAir to focus on mobile OnTheAir (mobile video chat start up) – mobile strategy Twitter @libraryfuture
    23. 23. Pivoting Mobile device as content (like dvds smart phones also deliver media). (Techcrunch) relevance-blockbuster-may-start-selling-mobile-phones-in-its-stores/ Is this how people view libraries’ pivots to survive? Twitter @libraryfuture
    24. 24. Speaking of pivots … New MySpace – now about (music) content integration Pinterestesque and similar to PathFrom the preview video Twitter @libraryfuture
    25. 25. Spotify: 20M users, 5 million paying subscribers (1M in US)Has “grown by a million users inthe last three months”( Spotify Updates:New discovery features to bringmore than known item search.“Music Graph” follow feature withmore focus on peer & expertcuration.Discovery efforts aim to close a similar gap that libraries face: facilitatingeasy connections between consumers and content. Updates starting on PC before mobile apps Spotify content not time Twitter @libraryfuture
    26. 26. It can take a long time to admit we were on the wrong side of history.Or for the market to catch up to consumerstandards – library analogy and ebooks Twitter @libraryfuture
    27. 27. Pandora Competition: Content models: On demand vs. predictive provision Twitter @libraryfuture
    28. 28. QR Codes are not dead, and neither are they theculmination of an evolving tech trend area. Trend of using real world proximity for online access There is digital value in the story attached to real world objects Some ongoing growth areas for QR Codes: - Apple’s Passbook embraces them alongside other bar codes - The Belly loyalty reward service uses QR Codes on cards and in the app. -QR Codes are being used widely for mobile payments with Bank of America, LevelUp, andOther techs in this arena; more. -- personalized codes is a powerful area (loyalty•NFC cards, rewards apps, boarding passes•Augmented Reality•location based services like Foursquare More info•Amalgamations using ambient location
    29. 29. A return of Bluetooth to a new (evolving) tech area – mobile for physical engagement.Digital mobile solutions to real worldengagement.Location trend (mini trend of location peer to peer likeApple Find Friends, peer to object, or peer to action).Trend of smartphone to augmented object instead ofbetween phones: NFC stickers, nfc terminals. Twitter @libraryfuture
    30. 30. Facebook 1 Billion: the real importance for libraries Twitter @libraryfuture
    31. 31. Seeing through the fog Twitter @libraryfuture
    32. 32. More important than 1 Billion Facebook Users –- Are the connections 140 Billion Friend Connections 140-billion/Infographic Source: Facebook Newsroom Twitter @libraryfuture
    33. 33. Connections between users and resources Facebook Connected Users to 160 Million Visitors to Mobile Apps in March 7/10 of the most profitable iOS apps and 6 of the top ten grossing Android apps are integrated with Facebook over 1billion visits to apps Twitter @libraryfuture
    34. 34. “Google+ is the fastest-growing network thingyever.”- Google Senior Vice President Vic Gundotra.135 Million Active Users • 500+ million Google+ users total. • The key is that Google+ is integrated throughout the Google experience
    35. 35. The mobile shift enters a new pressure zoneBy now we can all agree: it is a mobile world Twitter user @ldeblieux retweet by @MarketplaceTech Twitter @libraryfuture
    36. 36. Number Of Smartphones In Use Passes 1 Billion "It’s taken 16 years to pass 1 billion, but the analysts believe it will only take three years for the next billion smartphone users to come on board."•
    37. 37. A few hints of Apple’s future: Apple’s famousdesigner now also runs human interface andsome software design). freshman-year-the-apple-ceo-speaks interview_n_2249687.html?ncid=edlinkusaolp00000003 Twitter @libraryfuture
    38. 38. Twitter @libraryfuture
    39. 39. Designed for cross platformwith emphasis on tablets"Radical changes, possibly thebiggest to ever hit Windows PCs,are going to dramatically alter the status quo of computing“ Edward Baig, USA TODAYAn example of computers closing the gab in ourexpectations born of mobile usage and causing work slowdowns (touching screens and double tapping space bar) May scare those used to traditional PCs while appearing intuitive to mobile natives
    40. 40. On-site tech to enhance on-site experience.(Similar to surface tech etc) Twitter @libraryfuture
    41. 41. Perhaps the real impact of Pinterest… … is its influence on web design.- Trend: image centered resource display -
    42. 42. Even LinkedIn feels the heat of Pinterest/Instagram"LinkedIn’s ProfileRefresh Is All Aboutthe Visuals— Just Like OtherSocial Giants"• about-the-visuals-just-like-other-social-giants/?mod=ATD_iphone
    43. 43. Reuter’s “The Wider Image” Twitter @libraryfuture
    44. 44. Pinterest adds secret boards- curating web content to limited audiences Twitter @libraryfuture
    45. 45. Images drive motivation Twitter @libraryfuture
    46. 46. Instagram comes to the web after years ofmobilefirst/onlyA hook to draw back to the appReduction of the “moment”Expands Instagramcontent to less mobileuser group - Nowpeople do not need an For libraries:Instagram account in •Share Instagram pics and account with broader audience.order to view public •Connect with users though their web profiles.profiles and pictures. •Like and comment on others’ pics (non mobile staff). •Add Instagram web profile URL to your links and social profiles/presences. •Link to individual pictures on sites andInstagram was famously mobile first and Facebook/Twitter/Pinterest etcwas in fact iOS only up until very recently. Twitter @libraryfuture
    47. 47. A life diary,personal metrics,thoroughintegration intoour lives Twitter @libraryfuture
    48. 48. Instagram gets cozier with Foursquare Twitter @libraryfuture
    49. 49. Splitting our view Seeing things as librarians,and as users Twitter @libraryfuture
    50. 50. Peer ratings for discoveryFoursquare takes on Yelp Location / social / feedback / local discovery Twitter @libraryfuture
    51. 51. Add library events toFoursquare Add by ourselves is the big change here People will see 4sq events “When they look at their check-in history. Help them record their experiences and remember what a great time they had at your event.” Recognizing its value as a personal location diary within the trend of personal behavior metrics. Twitter @libraryfuture
    52. 52. Foursquare now (still)about discovery Learns from your behavior and your network. Feeds you suggestions in expediting the check in as well asCurated by newly of interest: aka “what’s suggesting your visitsnew,” current awareness of neighborhood,and subscribing to local data. Twitter @libraryfuture
    53. 53. Contentdevelopments
    54. 54. iBooks 3 •Continuous scrolling (evolution in pages) (“changes the game for book-reading, completely”) •Will disrupt mobile reading •Update versions / editions Twitter @libraryfuture
    55. 55. Content drives gadget traffic - drives content consumption. model ala all you can eat per child. Keeps viewers in Amazon ecosystem. Twitter @libraryfuture
    56. 56. Mobile News – always shiftingCuration
    57. 57. “YouTube shows rolls out across the sky, aboard Virgin America flights” (almost) recognition of content trends of -self production -self selection of what we consume -micro content -validation of community as content producers -spread of Google ecosystem Not quite BYOD since using aircraft screens. Not quite full power of self selection since only curated channels. Selected content channels were created for the YouTube platform.across-sky.html Twitter @libraryfuture
    58. 58. More YouTube news:design changes to focus on channels and subscriptions.More content subscription and curation via channels news Or as Claire Cain Miller of the NYTimes Bits Blog puts it- “YouTube Tries to Become More Like TV” Twitter @libraryfuture
    59. 59. Content plus challenge plus social Trend of self- tracking/personal experience metrics•
    60. 60. Mobile payments - Square adds gift card Twitter @libraryfuture
    61. 61. Stay fresh with a bite Twitter @libraryfuture
    62. 62. You deserve a reward Joe Murphy Tech Trend Spotter & Librarian Twitter: @libraryfuture joemurphylibraryfuture.comFor being change agents Twitter @libraryfuture