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MarketFX Overivew
- 1. MarketFX™ Advisors March 2013
- 2. Table of Contents About MarketFX™ Client Spotlight Engagement Model
- 3. About MarketFX™ MarketFX™ Advisors helps early to mid-stage technology companies realize their vision and business objectives by increasing demand and accelerating sales. MarketFX Advisors Web Site Diagrams Simplify the complex… Create a tangible market effect We create growth opportunities with simple, high impact strategies powered by integrated sales and marketing execution programs that deliver competitive advantage. 3
- 4. MarketFX™ Advisory Services Strategy Execution • Strategic Assessment •New Product Launch Vision • Solution Development •Lead Generation Strategy • Product Innovation •Fund Raising Innovation • Demand Generation •Strategic Partnerships Engagement • Go to Market •Sales Enablement Enablement 4
- 5. Current Portfolio MarketFX works with early to mid stage start ups delivering innovative software and platform technologies Mobility Solutions Data Center Infrastructure Interactive Video Platform Service Integration Platform Soil Moisture Optimization Electronic Remittance 5
- 6. Recent Results • Product Innovation Developed innovative SaaS platform targeting brand marketers • Lead Generation Crafted and launched social media presence across Facebook, Twitter and LinkedIn • Fund Raising Successfully worked with CEO to close Angel and Series A financing • Strategic Partnerships Created strategic partnerships with major social network and software vendor • Sales Enablement Delivered sales collateral and tools to support platform as a service offering 6
- 7. Engagement Model MarketFX structures its engagements to align with its client’s business context and needs. •Project Based: Fixed price with max hours based on a specific project scope. Typical for engagement less than 60 days in duration. •Retainer Based: Monthly retainer priced on specific scope of work outlined by CEO or executive. Typical for 3-6 month engagements. Best when there are multiple projects or initiatives to support. •Advisory Services- Broad based engagement of 6 months or greater. Typically includes sales acceleration, strategic partnership development and on-going operational support scope. Compensation is a blend of retainer and performance incentives. 7
- 8. Contact JOSE LAZARES Managing Partner and Founder +1 510 684 5281 jlazares@mfxadvisors.com
- 9. Partner Background Jose Lazares MANAGING PARTNER Over 20+ years crafting integrated business, product and marketing strategies. Over 12+ years in the Digital Media and Software/Technology Industry oSVP of Marketing at ThisMoment Inc. oSVP of Global Marketing at Avid Technology oVice President of Application Strategy and Development at Oracle oEarly tech career with technology start ups Vitria and Zaplet oPrior life in consumer branded products with Monsanto, Clorox and Burns Philp 9
- 10. Partner Background Jose Lazares MANAGING PARTNER Over 20+ years crafting integrated business, product and marketing strategies. Over 12+ years in the Digital Media and Software/Technology Industry oSVP of Marketing at ThisMoment Inc. oSVP of Global Marketing at Avid Technology oVice President of Application Strategy and Development at Oracle oEarly tech career with technology start ups Vitria and Zaplet oPrior life in consumer branded products with Monsanto, Clorox and Burns Philp 9
Editor's Notes
- Note: If either member of Ignite team joins Revel as a full time member of its management team, the equity grants will be taken into consideration against overall equity based compensation packages.