Bill Selph Professional Backgrounder

1. Concept
Listen Collaborate
CUSTOMER
Deliver Execute
*
Customer Focused Marketing and Business Development Strategist
03/08/2012

2. What I can bring to your organization:
 Extensive International Business Experience including Japan, China,
Taiwan and Korea
 Marketing Expertise with a technology background – ability to quickly
grasp new technologies and apply to customer oriented solutions
 Deep expertise in multiple functional areas including: Product
Management, Business Development, Strategic Alliances and OEM, Program
Management, Marketing, Intellectual Property Licensing
 Successful track record across a variety of business models and sizes,
verticals and product types in both Consumer and Enterprise.
 Cross Functional Leadership
 Results: New Products and Markets, Sustainable business models and
partnerships, profitable revenue growth
*
“I look at the world with a wide angle lens – Everything end to end”
Bill Selph - Professional Backgrounder

3. Specialties
 product management and planning, Intellectual
property licensing, new business venture and
startup, marketing program management,
business development and strategic alliances
*
Bill Selph - Professional Backgrounder

4. Over time, through a variety of roles and experiences, I have
developed the fundamental tools to succeed regardless of the type
of product or business I am supporting.
Product Business Strategic Program IP Licensing
Management Development Alliances Management
Market Partner Programs Relationship Technology Outbound
Requirements Management Development Licensing
Product Negotiations Alliance Planning Negotiations
Requirements Marketing
Roadmap Business Strategy Executive Leading w/o Patent Process
Communications Authority
Product Lifecycle Prospecting Collaboration Cross-Functional IP Strategy
Communications
Product Proposals Negotiations Influence Partner Mgt.
Marketing
Planning Business Models Partner Selection Execution Contracts
Building Teams
*
Bill Selph - Professional Backgrounder

5. “I have worked with Bill over the last 5-6 years and have found him to be an extremely reliable person who can get
things done. Bill has many strengths that lend well to nearly any job. He does a great job figuring out what is the best
option in any scenario, he is able to build wide support for his plan, and he is able to diplomatically address any
hurdles that get in the way. Bill is also good with people and is very adept at building strong work relationships both
internally and externally. If I were assembling a team that required negotiations I'd quickly think of Bill.”
John Mulgrew, Senior Attorney, Microsoft
worked with Bill at Microsoft Corporation - Redmond, WA
“"I have had the great opportunity to work with Bill at both HP and Microsoft. What I find most impressive is his ability to
find value where most see none at all. This is best exemplified by his means to identify new sources of revenue through
licensing of technology and product features to both partners and competitors. He is also fantastic at identifying and
driving greater business value with regards to creation of new business development models and executing on those
opportunities".”
Douglas Herman, Program Manager and Business Development, Hewlett-Packard
worked directly with Bill at Hewlett-Packard - Vancouver, WA
“Bill is a highly motivated self starter with a broad range of business competencies. His core expertise includes Product
Marketing, Partner Engagement and Management, and technology licensing. He consistently delivers results beyond
expectations. He has very strong business acumen and analytics skills. He is also a great team player. I am confident Bill
will continue to be a great asset to the organizations he works in moving forward.”
JOHN NICHOLS, Marketing Manager, Hewlett-Packard
managed Bill at Hewlett-Packard -San Diego, CA
“Bill came to our organization as a seasoned product manager from the instrument side of HP. His experience,
knowledge and professionalism had a significant impact on improving the quality of product management not only in our
group, but in other parts of the SPS division. Bill's energy is infectious and he makes himself available to others to learn
from his experience.”
Art Newman, Personal Printing Business Manager, Hewlett-Packard / Specialty Printing Systems
hired and managed Bill indirectly at Hewlett-Packard -San Diego, CA
Bill Selph - Professional Backgrounder
*

6.  As a Senior Product Manager, responsible for a portfolio of PC web cameras and
headsets used as part of a communications solution for Video Chat and Voice over IP
(VOIP).
 Refocused the business on the growing Enterprise market and developed a Microsoft
branded solution strategy around a one-stop shop for hardware, services and support
complimenting Microsoft’s leading internet based communication services including,
Microsoft Lync and Skype, growing product line revenues in the Enterprise Channel
by more than 200% year/year.
“…..We’re pretty sure the company’s new InstaLoad technology falls
somewhere between a home run and the best thing it’s ever done. It
promises to do nothing short of redefine the way you insert
batteries.” – Engadget July 1, 2010
 As an IP Licensing Manager, lead all aspects from concept thru technology development to
marketing collateral, web development , PR launch to business development and partner
support. This technology program has become a best practice for intellectual property
licensing.
 Hired from the outside to start the IP Licensing business within Microsoft Division – changed
the thinking from a legal driven initiative to a Business driven program productizing technology
via marketing and business development.
 Closed over 50 licensing deals generating year over year royalties at 95% profit margin.
 Awards: Corporate Marketing Group, IP Licensing Star for Licensing programs and Divisional
“Star” Award for leading Employee based workplace improvement initiative.
Bill Selph - Professional Backgrounder
*

7.  As a Strategic Alliances Manager, Developed a business strategy for a mobile printing solution
with mobile ISVs and handset IHVs enabling mobile users to print in hot spots as a “pay to print”
service from their cell phone. This was the precursor to today’s HP e-print mobile printing
solution for consumer printers.
 Led a multi-company collaboration between HP Printers, PCs, Broadcom, and Cisco-Linksys around
a single pushbutton home WiFi network solution, trademarked as Secure Easy Setup (SES),
delivering a differentiating “better together” solution across the portfolio of HP wireless
printers, PCs and Linksys routers.
 As a Group Product Line Manager, Expanded the inkjet printer product category into new
markets generating incremental revenue growth of 25% per year
 Worked in-country with major Asian Consumer Electronics firms successfully leading cross
company OEM product initiatives generating upwards of $500M in new sources of revenue
 Developed OEM partner qualification criteria saving customer support costs by 30% while
increasing profit margins by 20%
 As a Software Product Marketing Manager, achieved 150% of targeted sales for the Enterprise
middleware software category used by over 200 Fortune 1000 companies.
 Developed compelling business models for software sold primarily through value-added ISVs and
*
global consulting firms growing revenues at 30% per year
Bill Selph - Professional Backgrounder

8.  As a Senior Product Manager, led the largest product development investment in the
company’s 50 years history and turned around a no to slow growth systems product line
to become the performance benchmark for a niche market within the chemical and
pharmaceutical manufacturing industries which won industry awards for excellence and
grew thereafter at 25% per year. Company is now part of ABB.
 As a Senior Systems Sales Engineer, Proposed and won two of the company’s largest
system project orders in its history with Chevron USA, and Thames Water Authority in the
UK, each valued over $10M
 As a Software Account Executive - Typically turned a $10K software license sale into a
bundled $50K+ order. Rejuvenated relationships with more than 30 regional VARs and
SIs, leading to systems business opportunities outside of assigned territory.
Bill Selph - Professional Backgrounder *

9. Bill Selph
Email: wcselph@comcast.net
Cell: 425-943-1228
Linkedin Profile http://www.linkedin.com/in
/billselph
*
Bill Selph - Professional Backgrounder