Tricks of the Trade: Social Media Management
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Presentation given on May 27, 2010, at the Syracuse Biz Buzz Conference in Syracuse, NY, at the OnCenter Convention Center.
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Tricks of the Trade: Social Media Management
- 1. Tricks of the Trade: Social Media Management Tools Joseph Stabb Director of Emerging Media ABC Creative Group
- 2. What are we here for? • Digital Marketing Communications • Tools to Help Manage Them • Features & Benefits of Tools • Top 5 Things to Consider When Choosing
- 4. Digital Marketing Communications There are many tactics that you could use as part of your digital marketing communications tactics
- 5. Digital Marketing Communications There are many tactics that you could use as part of your digital marketing communications tactics Online Ads Social Media E-Communications Forums Blogs Instant Messaging Mobile Chat Microsites and Portals Intranets Wikis Digital PR And More....
- 6. Digital is Daunting, but Necessary
- 7. Digital is Daunting, but Necessary • Creating and implementing a social media strategy • Time monitoring, posting, commenting, adding photos, videos, and events, dealing with outside influences, creating custom tabs and boxes • Consistent and timely messaging • Dealing with problems
- 8. Many companies currently have an average of 3-5 social media profiles to manage.
- 9. Growing & Changing Everyday • Privacy concerns • Technology innovations and limitations • Mergers and acquisitions • Internal Policies • Laws
- 21. Features & Benefits Comparison
- 22. Criteria for Comparison • See all social media spaces in one dashboard • E-mail alerts when someone posts, comments, or responds • E-mail alerts when someone subscribes or unsubscribes • Schedule posts in advance
- 23. Multiple Tool Accounts E-mail Alerts Schedule Posts Platform Dashboard TwAitter Twitter no yes Web yes, CoTweet Twitter e-mail yes Web, Desktop, Phone yes, Seesmic Twitter, Facebook on screen no Web, Phone Twitter, Facebook, yes, TweetDeck MySpace, LinkedIn on screen no Web, Desktop, Phone Twitter, Facebook, LinkedIn, Ping.fm, yes, HootSuite WordPress, MySpace, on screen yes Web, Desktop, Phone FourSquare, RSS
- 24. What do you consider when choosing a tool?
- 25. What do you consider when choosing a tool? 1. Make sure the tool is going to monitor the sites you are on. 2. Make sure the features of the tool are going to meet your needs. 3. Talk to others that are using the tools and see what they think. 4. Make sure that if you use it to post on multiple platforms, that the posts display correctly for you. 5. You will still need to visit your social media spaces to monitor and analyze.
- 26. Connect with ABC • Website • ABC on LinkedIn www.abccreativegroup.com http://www.linkedin.com/companies/ 201929 • The Blog www.theideadrawer.com • Oh yeah and, (315)-471-1002 • ABC on Facebook http://www.facebook.com/ abccreativegroup • ABC on YouTube http://www.youtube.com/user/abccreative • ABC on Twitter @ABCCreative
Editor's Notes
- Welcome to “Tricks of the Trade: Social Media Management.” I’m Joe Stabb, Director of Emerging Media at ABC Creative Group. I will start by telling you a little bit about me. As the Director of Emerging Media, I cover digital marketing communications in web, social media, mobile, and online gaming and virtual worlds. I also teach classes in web and social media communications for Buffalo State College. I hold a bachelor’s degree in public relations & journalism from Utica College, a Master’s in public relations management from Buffalo State College and I’m currently working on a Master’s in Management from Keuka College. I have implemented many successful marketing communication campaigns, globally, and giving presentations on digital marketing communications in the United States and Canada. ABC Creative Group is a full-service marketing communications agency founded in 1986, right here in Syracuse, NY. Although ABC Creative Group does traditional marketing communication projects, we have made an extensive investment in emerging medias over the past several years. At any one time, we are managing more than 20 different social media spaces for clients, which includes posting, commenting, monitoring, analyzing, creating custom content, and integrating it with their other marketing communication resources.
- So, what are we here for today. During this presentation we are going to talk about digital marketing communications. What are we doing and what should we be doing to keep up on these tactics? We will discuss some tools that are available to help us manage our social media presences. What are the features and benefits of such tools? And, finally, what are the top five things to consider when choosing your tool? Please save all of your questions to the end of the presentation. We have a lot of information to cover and I want to make sure you all get the information. If anyone wants to talk after, or later today, I am happy to sit down with anyone one-on-one or make an appointment to meet with you.
- Okay, so, lets talk about digital marketing communications.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- There are many tactics that are part of your digital marketing communications arsenal, banner ads, e-newsletters, mobile, web, and social media. As you are using these tactics and managing them, you need to be sure that you are cross promoting them, monitoring them all, and analyzing them based on the goals and objectives that you set forth in your annual marketing plan or social media strategy.
- Remember when you would arrive in your office and you would have more voicemails than e-mails. Things surely have changed in a short amount of time.
- A social media strategy is just as important as having a strategic marketing plan.
- A tool based on Twitter, with enhancements Mainly for updating Twitter, but there are ways to add other social networks (not easy) Soon to be “Gremlin” Free to use (coming soon is a paid, pro version)
- A tool based on Twitter, with enhancements Mainly for updating Twitter, but there are ways to add other social networks (not easy) Soon to be “Gremlin” Free to use (coming soon is a paid, pro version)
- A tool based on Twitter, with enhancements Mainly for updating Twitter, but there are ways to add other social networks (not easy) Soon to be “Gremlin” Free to use (coming soon is a paid, pro version)
- “CoTweet is a platform that helps companies reach and engage customers using Twitter.” Geared toward business use and business customers. Allows multiple people to use simultaneously.
- Geared for Twitter users, but also integrates your Facebook Profile with some work, not easy Available in multiple ways (web, desktop, mobile)
- Allows you to connect with you Twitter, Facebook, MySpace, and LinkedIn accounts. Allows you to customize your dashboard to how you want to receive information. Allows for photos, videos, comments, Facebook Page interactions
- Allows for Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace, Foursquare, MySpace, and RSS feeds Used by some of the largest companies (Disney, FOX, National Geographic, U.S. Army, Dell, BET, NBA, etc.) Team Workflow, Track Statistics, File Uploads, Schedule posts, etc...
- Allows for Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace, Foursquare, MySpace, and RSS feeds Used by some of the largest companies (Disney, FOX, National Geographic, U.S. Army, Dell, BET, NBA, etc.) Team Workflow, Track Statistics, File Uploads, Schedule posts, etc...