Transmedia Worlds

Transmedia Worlds
Jesse Schell

Examples of Transmedia Worlds

Transmedia Worlds EXIST APART

Pokemon

Transmedia Worlds HAVE MANY GATEWAYS

Scott Nall
Optimus Prime
Transmedia Worldsare POWERFUL

1902
1953
2008
Transmedia Worlds have LONG LIVES

The Pipe of Sherlock HolmesBefore

The Pipe of Sherlock HolmesAfter
Deerstalker Cap: Illustrator Sidney Paget
Calabash Pipe: Actor William Gillette
Transmedia WorldsEVOLVE OVER TIME

Santa Claus – The Patron Saint of Transmedia Worlds

Transmedia Worlds…
…exist apart
…have many gateways
…are powerful
…have long lives
…evolve over time
But what makes a good one?

Transmedia worlds tend to be rooted in a single medium…

…with a single creator
J. K. Rowling
Jim Henson
Satoshi Tajiri
Walt Disney
Nobuyuki Okude

Transmedia worlds are intuitive

Transmedia worlds facilitate the telling of many stories

Transmedia Worlds make sense through all their gateways
vs.

Tinker Bell vs. Tinker Bell

Transmedia Worlds fulfill wishes

Transmedia Worlds mean something

Finally…

“Long experience has taught me that the crux of my fortunes is whether I can radiate good will toward my audience. There is only one way to do it and that is to feel it. You can fool the eyes and minds of the audience, but you cannot fool their hearts.”- Howard Thurston

Transmedia Worlds fit the hopes, dreams, and lives of your audience

Thanks!
Email: jesse@schellgames.comTwitter: @jesseschell
Slides: slideshare.net/jesseschell

Strong Transmedia Worlds…
Exist apart
Have many gateways
Are powerful
Have long lives
Evolve over time
Tend to be rooted in a single medium and a single creator
Are intuitive
Facilitate the telling of many stories
Make sense through all their gateways
Fulfill wishes
Mean something
Fit the hopes, dreams, and lives of their audience

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Transmedia Worlds

by Jesse Schell on Apr 07, 2010

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Transmedia Worlds — Presentation Transcript