DevEX - reference for building teams, processes, and platforms
USGS Web 2.0 Talk, June 2008
1. USGS Managers Meeting
Web 2.0: What’s All the Buzz?
Using New Technologies to Improve Participation
and Increase Collaboration
(and Using a Wiki for Community Input)
Jim Angus, Associate Director of Communications
Office of Research Information Services,
National Institutes of Health
Wednesday, June 18 @ Tulsa, OK
angusj@mail.nih.gov linkedin.com/in/jimangus
2. What to expect...
The Machine is Us/ing Us
Who am I?
Brainstorming Web 2.0 Series
Social Media 101
Cop Space
Ask Questions Any Time!
angusj@mail.nih.gov linkedin.com/in/jimangus
10. excitement energy.
Web 2.0?
What is It is and It is
innovation. It is what we saw in the 90s when everyone had to have
community.
Web site.
a Most importantly though, Web 2.0 is
solitary
social animals
Community is what makes different from
complex
behaviors
animals. The of social animals are and
driven in part by what is happening to their fellows.
link
In 1994 Web pages were essentially solitary animals. They could to
affected
other pages but their behavior wasn't by those links.
interact
Web pages are no longer alone. They with other pages and
changed
are by those interactions. This is the technological heart of
social media and it is the essence of the Web 2.0
revolution.
preying
It is the difference between a solitary insect such as a
honey bee.
mantis and a social insect like a
12. Web 2.0
Complex - Social
Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
13. Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the World
Wide Web from a collection of Web sites to
a full-fledged computing platform serving
Web applications to end users. Ultimately,
Web 2.0 services are expected to replace
desktop computing applications for many
purposes”.
Wikipedia, 2007
14. Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the
World Wide Web from a collection of Web
sites to a full-fledged computing platform
serving Web applications to end users.
Ultimately, Web 2.0 services are expected to
replace desktop computing
applications for many purposes”.
Wikipedia, 2007
26. Social Software
Instant Messaging Virtual Presence
Text Chat
Wikis
Internet Forums
Peer-to-Peer
Blogs Social Networks
Virtual Worlds Collaborative Real-
time Editors
Social Bookmarking
27. Web 2.0 Examples
Social Networks
FaceBook
LinkedIn
Twitter
YouTube
Social Publishing Software
Blogs
Wikis
Podcasts
Techniques
Syndication
Tagging
Mashups
Virtual Environments
28. Social Networks
Users interact and share information
Online communities emerge
Networks built around common interests,
hobbies or causes.
29. Facebook
Social Networking Website
Launched February 4, 2004
Membership initially limited to higher
education students
Networks organized by city, workplace,
school and region
47. Who Uses Twitter?
Los Angeles Fire Department to
Communicate During Natural Disasters
(October 2007 Fires)
Higher Education to Alert Students
(University of Texas)
Politicians to Alert Constituents
(Edwards, Obama, Clinton)
Media Outlets to Break News (CNN)
NASA to Expand Outreach
(Phoenix Mars Lander)
67. Social Publishing
Software
Users interact and share information
Online communities emerge
Networks built around common interests,
hobbies or causes.
99. Podcasts
Podcasts - multimedia
by subscription (RSS)
Podcatchers - software
that “aggregates” the
podcasts (iTunes)
iPods and other MGP
Players - mobile
devices used to view
SFMOMA Artcasts
podcasts
100. Podcasts - Three Kinds
Audio Only
Audio and “Slides”
Audio and Video
Synchronize with Apple’s iMovie
101. Why do a Podcast?
Cool and Contemporary
View “on the go”
Syndication/Subscription
Multiple Channels for
Distribution
Alternative Learning
Photo Credit:
http://thats-china.com/?m=200703
103. Podcasting 101
Short and Focused - five
minutes on a single topic, 20 -
30 minutes total
Descriptive Title
Interactive and Conversational
Good Sound Quality
Adequate Video Quality
SFMOMA Podcasts
112. RSS - Really Simple Syndication
Web Feed
Standardized format
Used to update blogs, news headlines and
podcasts
Aggregates content from multiple sources
114. Social Bookmarking - Del.icio.us
8838 other links to
this resource
user generated keywords:
linux, ubuntu, open source, software, operating system
119. United States Holocaust Memorial Museum
Google Earth layer used to highlight the humanitarian crisis in the
Darfur region of Sudan. Each red flame icon represents a village
that has been damaged or destroyed.
124. Virtual Environments
User interaction in a simulated
environment
Real life attributes such as:
economies, currency, employment,
advertising, education
Social Interactivity
Immersive and compelling
137. Whyville
a virtual world for teen and pre-teens.
1.7 million registered quot;citizensquot;
learn, create, and have fun together
newspapers, Senators, beach, museum,
City Hall and town square
educational games and events
139. Second Life - Statistics
Latest Second Life Economic Statistics as of 8/9/2007
Resident Activity
Residents Logged-In During Last 7 Days 440,370
Residents Logged-In During Last 14 Days 630,900
Residents Logged-In During Last 30 Days 984,916
Residents Logged-In During Last 60 Days 1,638,492
Total Residents 8,764,874
The population has been significantly increasing in the past 6 months, rising, 39.1%,
from 2,287,108 to 3,181,426 residents in the month of January alone.
Currency
LindeX Dollar Exchange (average): L$270 / US$1.00
Total L$ Supply (L$): 1,907,303,987 = (approx. US $7,064,089)
Linden Dollars can be converted into US dollars and back again at fluctuating exchange
rates.
Source: NIH Second Life White Paper
145. Second Life
Second Life is a 3D platform that can be
used for:
Presenting, promoting, and selling
content to a broad online audience
Collaborating and communicating in
real time between multiple
participants
Researching new concepts/products
Training and educating in spaces
158. Inside the wide concourse, everything
looks like, well, the kind of trade show
that attracts the general public. There
are booths and garish displays and
sales staff looking professionally
friendly, and there are tables with rows
of gaming boxes on them… ”Check
what it looks like in Zone,” suggest
Jack, so you tweak your glasses, and
suddenly it’s a whole different scene.
The concourse is full of monsters and
marvels. A sleeping dragon looms over a
pirate hoard, scales as gaudy as a
160. “Any sufficiently advanced technology is
indistinguishable from magic.”
Arthur C. Clark
(1917 - 2008)
161. What does the future
look like?
You will never be lost.
You will always know where your friends are.
You will never lose anything important.
You will be surrounded by Magic.
162. Your Mobile
Voice Calls
IM and SMS
Web Applications
Cell Phone Tours
Google Maps
Games
Remote Control Your Life
(Music, TV, Car, Furnace, Refrigerator...)
Wearable Technology
(Bluetooth Headset, Goggles, GPS, Video Implants...)
Your World is Alive