NIH Management Series Seminar - June 2008 - Jim Angus
NIH Management Seminar Series
Plugging into the 21st Century: How Web 2.0
can be used to improve communications at the NIH
Office of Extramural Research
National Institutes of Health
Thursday, June 19 2008
What to expect...
The Machine is Us/ing Us
Who am I?
Brainstorming Web 2.0 Series
Social Media 101
Ask Questions Any Time!
What is Web 2.0? It is excitement and energy. It is
innovation. It is what we saw in the 90s when everyone had to have
a Web site. Most importantly though, Web 2.0 is community.
Community is what makes social animals different from solitary
animals. The behaviors of social animals are complex and
driven in part by what is happening to their fellows.
In 1994 Web pages were essentially solitary animals. They could link to
other pages but their behavior wasn't affected by those links.
Web pages are no longer alone. They interact with other pages and
are changed by those interactions. This is the technological heart of
social media and it is the essence of the Web 2.0
It is the difference between a solitary insect such as a preying
mantis and a social insect like a honey bee.
Complex - Social
Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
“Web 2.0 is a term often applied to a
perceived ongoing transition of the World
Wide Web from a collection of Web sites to
a full-ﬂedged computing platform serving
Web applications to end users. Ultimately,
Web 2.0 services are expected to replace
desktop computing applications for many
“Web 2.0 is a term often applied to a
perceived ongoing transition of the
World Wide Web from a collection of Web
sites to a full-ﬂedged computing platform
serving Web applications to end users.
Ultimately, Web 2.0 services are expected to
replace desktop computing
applications for many purposes”.
Dialog with Potential Post Docs
Communities of Practice
Launched October 2006
that allows users to
send brief, text-based
Who Uses Twitter?
Los Angeles Fire Department to
Communicate During Natural Disasters
(October 2007 Fires)
Higher Education to Alert Students
(University of Texas)
Politicians to Alert Constituents
(Edwards, Obama, Clinton)
Media Outlets to Break News (CNN)
NASA to Expand Outreach
(Phoenix Mars Lander)
NASA Makes Extensive Use of Twitter
Podcasts - multimedia
by subscription (RSS)
Podcatchers - software
that “aggregates” the
iPods and other MGP
Players - mobile
devices used to view
podcasts SFMOMA Artcasts
Podcasts - Three Kinds
Audio and “Slides”
Audio and Video
Synchronize with Apple’s iMovie
Why do a Podcast?
Cool and Contemporary
View “on the go”
Multiple Channels for
Library of Congress and Flickr
LOC hopes to meet two goals:
1) expand access to collections
2) enhance meta data
Combines data from multiple sources
United States Holocaust Memorial Museum
Google Earth layer used to highlight the humanitarian crisis in the
Darfur region of Sudan. Each red flame icon represents a village
that has been damaged or destroyed.
Created by its Residents
Not a Game... No Goals or Restrictions
Immersion and Interaction
Second Life - Statistics
Latest Second Life Economic Statistics as of 6/18/2008
Residents Logged-In During Last 7 Days 462,794
Residents Logged-In During Last 30 Days 843,515
Total Residents 14,043,707
LindeX Dollar Exchange (average): L$250 / US$1.00
Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787)
Linden Dollars can be converted into US dollars and back again at fluctuating exchange
Second Life is a 3D platform that can be
Presenting, promoting, and selling
content to a broad online audience
Collaborating and communicating in
real time between multiple
Researching new concepts/products
Training and educating in spaces
What are public institutions doing in second life?
“Any sufﬁciently advanced technology is
indistinguishable from magic.”
Arthur C. Clark
(1917 - 2008)
What does the future
You will never be lost.
You will always know where your friends are.
You will never lose anything important.
You will be surrounded by Magic.
How will this happen?
Pervasive Wireless Technology
Pervasive Exchange of Data
Interoperability and Standards
Ever Increasing Processor Speeds
Where is the NIH going?
Dashboards “aggregate” content.
Content will be related to geospatial coordinates.
NIH Staff will be able to easily manage
resources across the world.
Dashboards will evolve into “virtual overlays”.
Staff will have access to geospatial data from