A presentation that describes usage of different types of social media available for marketing and current trends in social media marketing.

1. LATEST TRENDS AND PRACTICES
Presented By -Vikas Dubey
Pondicherry University.

2. It is difficult, indeed dangerous,
to underestimate the huge
changes this revolution will
bring or the power of developing
technologies to build and destroy
not just companies but whole
countries. -Rupert Murdoch

3. More than 11o million blogs are
being tracked by Technorati a specialized search
engine for blogs .
An estimated 100 Million Videos being
shared on YouTube a video sharing website.

4. More than 500 million users on
Facebook
More Than 200 million users on twitter

5. A group of online media that shows one or more of the following
chracteristics –
1. Participation
1. Openess
2. Conversation
3. Community
4. Connectedness

6. SOCIAL NETWORKS
BLOGS
WIKIS
PODCASTS
FORUMS
CONTENT COMMUNITIES
MICRO-BLOGGING

7. Mash-Ups
The Combination of two or more pieces of
contents
(Softwares or Websites ).
Users reinvent the services offered on internet.
Possible Because of the Openess of the network.

8. 8 ½ Mile
eminem + fellini
love Will Freak us
missy elliott + Joy division
A Hard day’s Night of the living dead
the beatles + zombie movies

9. Facebook a social network that was
started in US colleges became available
for use in UK.
The main reason behind success was that it
allowed users to build and use applications
for free
.

10. Linked-In
allows users to convert their business and
professional network into an online network
bebo- network of school
going children.

11. Anonline journal where entries are
published according to most recent
first
Style – tend to define what
they write about
mostly conversational style

12. Links and Track-backs
(Posted links to other websites )
Comments
(Feedback and insights given by the reader)
RSS(Realy Simple Syndication ) Feed
(Blogs can be subscribed to using this
technology)

13. Personal Blogs –One of the best known personal blog is Dooce
Political Blogs –From Political Left,e.g. MediaLens & Harry’s
Place
Business Blogs –Blog-Maverick
Almost Media Blogs –Businesspundit.com &
Hecklerspray
Mainstream Media Blogs –BBC (Robert Peston’s Blog)

14. Wikis are websites that allow users to contribute and edit content on them.
Good for collaborative work
Wikia
a community of wikis on different subjects
wikiHow a practical ‘how to’ manual for everything
from making coffee to writing business plans
Wikinews
Wikipedia’s news projects

15. Podcasts are Audio or Video files that are published
on internet and an user can subscribe to these
services.
Good places to find and subscribe to Podcasts
Podcasts Alley ,Yahoo! Podcasts
Audacity- Audio editing tool to create
podcasts.

16. Forums are the longest established type of online
social media .
topics of discussion are known as
The various
threads.
BrandTracker monitors over 61
million conversation threads across 40000
forums

17. Similar to Social Networks –You have to register ,
you get a homepage and you connect and share with others.
But they focus on sharing only one type of content
Flickr- Images
YouTube – Videos

18. Content communities often display characteristic of
Folksonomies .
organised
It refers to the way information is
It is a play on word Taxonomy a system of classification .
In folksonomy the information or content is tagged with
one word descriptors.Anyone can tag the
content and see what is tagged.

19. 1.http://www.socialmediaexaminer.com/SocialMediaMarketi
ngReport2011.pdf
2.http://www.socialmediaexaminer.com/
3.http://orangejack.com/media/what-is-social-media-
marketing.pdf
4. http://expansionplus.com/pdf/expansion-plus-social-
media- strategies.pdf
5.http://www.icrossing.co.uk/fileadmin/uploads/eBooks/Wh
at_is_Social_Media_iCrossing_ebook.pdf