Social media.

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A presentation that describes usage of different types of social media available for marketing and current trends in social media marketing.

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Social media.

  1. 1. LATEST TRENDS AND PRACTICESPresented By -Vikas DubeyPondicherry University.
  2. 2. It is difficult, indeed dangerous,to underestimate the hugechanges this revolution willbring or the power of developingtechnologies to build and destroynot just companies but wholecountries. -Rupert Murdoch
  3. 3. More than 11o million blogs arebeing tracked by Technorati a specialized searchengine for blogs .An estimated 100 Million Videos beingshared on YouTube a video sharing website.
  4. 4. More than 500 million users onFacebook More Than 200 million users on twitter
  5. 5. A group of online media that shows one or more of the followingchracteristics –1. Participation1. Openess2. Conversation3. Community4. Connectedness
  6. 6. SOCIAL NETWORKSBLOGSWIKISPODCASTSFORUMSCONTENT COMMUNITIESMICRO-BLOGGING
  7. 7. Mash-UpsThe Combination of two or more pieces ofcontents(Softwares or Websites ).Users reinvent the services offered on internet.Possible Because of the Openess of the network.
  8. 8. 8 ½ Mileeminem + fellinilove Will Freak usmissy elliott + Joy divisionA Hard day’s Night of the living deadthe beatles + zombie movies
  9. 9. Facebook a social network that wasstarted in US colleges became availablefor use in UK.The main reason behind success was that itallowed users to build and use applicationsfor free.
  10. 10. Linked-Inallows users to convert their business andprofessional network into an online networkbebo- network of schoolgoing children.
  11. 11. Anonline journal where entries arepublished according to most recentfirstStyle – tend to define whatthey write about mostly conversational style
  12. 12. Links and Track-backs(Posted links to other websites )Comments(Feedback and insights given by the reader)RSS(Realy Simple Syndication ) Feed(Blogs can be subscribed to using thistechnology)
  13. 13. Personal Blogs –One of the best known personal blog is DoocePolitical Blogs –From Political Left,e.g. MediaLens & Harry’sPlaceBusiness Blogs –Blog-MaverickAlmost Media Blogs –Businesspundit.com &HecklersprayMainstream Media Blogs –BBC (Robert Peston’s Blog)
  14. 14. Wikis are websites that allow users to contribute and edit content on them.Good for collaborative workWikiaa community of wikis on different subjectswikiHow a practical ‘how to’ manual for everythingfrom making coffee to writing business plansWikinewsWikipedia’s news projects
  15. 15. Podcasts are Audio or Video files that are publishedon internet and an user can subscribe to theseservices.Good places to find and subscribe to PodcastsPodcasts Alley ,Yahoo! PodcastsAudacity- Audio editing tool to createpodcasts.
  16. 16. Forums are the longest established type of onlinesocial media . topics of discussion are known asThe variousthreads.BrandTracker monitors over 61million conversation threads across 40000forums
  17. 17. Similar to Social Networks –You have to register ,you get a homepage and you connect and share with others.But they focus on sharing only one type of contentFlickr- ImagesYouTube – Videos
  18. 18. Content communities often display characteristic ofFolksonomies . organisedIt refers to the way information isIt is a play on word Taxonomy a system of classification .In folksonomy the information or content is tagged withone word descriptors.Anyone can tag thecontent and see what is tagged.
  19. 19. 1.http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf2.http://www.socialmediaexaminer.com/3.http://orangejack.com/media/what-is-social-media-marketing.pdf4. http://expansionplus.com/pdf/expansion-plus-social-media- strategies.pdf5.http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf

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