JTerm Day 2 - History, Definitions & Stats


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This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.

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JTerm Day 2 - History, Definitions & Stats

  1. 1. Friends Tweets & Change THE CASE FOR GRASSROOTS COMMUNICATION J-TERM 2011 History - Definitions - Statistics Day 2 Instructor: Andrew HoffmanTuesday, January 4, 2011
  2. 2. Goals of Class You Gain a Working Knowledge of Grassroots Marketing Techniques You Understand the Power of Social Media You Can Teach Someone Else You Are More Qualified Than Your Peers for the Future That We Have FunTuesday, January 4, 2011
  3. 3. Social Media Defined We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. Social Network Sites: Definition, History, and ScholarshipTuesday, January 4, 2011
  4. 4. Web 1.0 Web 1.0 (1991-2003) is a retronym which refers to the state of the World Wide Web, and any website design style used before the advent of the Web 2.0 phenomenon. Web 1.0 began with the release of the WWW to the public in 1991, and is the general term that has been created to describe the Web before the "bursting of the Dot-com bubble" in 2001, which is seen by many as a turning point for the internet. Main Differences Static pages instead of dynamic user-generated content The rest is all things we can’t see on the surfaceTuesday, January 4, 2011
  5. 5. Web 2.0 The term "Web 2.0" (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.Tuesday, January 4, 2011
  6. 6. Where Web 2.0 Came From The term "Web 2.0" was coined in 1999 by Darcy DiNucci. In her article, "Fragmented Future," DiNucci writes: “The Web we know now, which loads into a browser window in essentially static screenfulls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfulls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven.”Tuesday, January 4, 2011
  7. 7. What Makes Social Media Sites Uniques What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between "latent ties" (Haythornthwaite, 2005) who share some offline connection. On many of the large SNSs, participants are not necessarily "networking" or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network. To emphasize this articulated social network as a critical organizing feature of these sites, we label them "social network sites." Social Network Sites: Definition, History, and ScholarshipTuesday, January 4, 2011
  8. 8. Examples of Social Media Communication Collaboration Blogs: Blogger, LiveJournal, Open Diary, Wikis: Wikipedia, PBwiki, TypePad, WordPress, Vox, wetpaint ExpressionEngine, Xanga Social bookmarking (or social Micro-blogging / Presence applications: tagging): Delicious, fmylife, Jaiku, Plurk, Twitter, Tumblr, StumbleUpon, Google Reader, Posterous, Yammer CiteULike Social networking: Bebo, BigTent, Elgg, Social news: Digg, Mixx, Reddit, Facebook, Geni.com, GovLoop, Hi5, NowPublic LinkedIn, MySpace, Ning, Orkut, Skyrock, Opinion sites: epinions, Yelp Social network aggregation: NutshellMail, FriendFeed Events: Upcoming, Eventful, Meetup.com Social Network Sites: Definition, History, and ScholarshipTuesday, January 4, 2011
  9. 9. Examples of Social Media Multimedia Reviews and Opinions Photo sharing: Flickr, Zooomr, Photobucket, Product Reviews: epinions.com, SmugMug, Picasa Amazon Video sharing: YouTube, Viddler, Vimeo, Business Reviews: Customer sevenload Lobby, yelp.com, Angie’s List Livecasting: Ustream.tv, Justin.tv, Stickam, Community Q&A: Yahoo! Skype Answers, WikiAnswers, Askville, Google Answers Audio and Music Sharing: imeem, The Hype Machine, Last.fm, Ping, Pandora, Grooveshark Social Network Sites: Definition, History, and ScholarshipTuesday, January 4, 2011
  10. 10. History of Social Media Social Media Info Graphic Does having historic context really matter?Tuesday, January 4, 2011
  11. 11. Statistics - Internet usage Internet World StatsTuesday, January 4, 2011
  12. 12. Statistics - Facebook 500 Million+ Users 900 Million+ Objects People Interact With Stats From Facebook (pages, groups, events & community Pages) About 70% of Users are Outside of USA Chart From Compete.comTuesday, January 4, 2011
  13. 13. Statistics - Twitter 175 Million+ Users Stats From Twitter.com/about 95 Million+ Tweets A Day Chart From Compete.comTuesday, January 4, 2011
  14. 14. Statistics - MySpace 100 Million +/- Users Stats From Myspace.com 50% Market Share in 13-35 Demographic 1.6M Users spend 18M Minutes Playing over 19,000 Games/Apps in Single Day Chart From Compete.comTuesday, January 4, 2011
  15. 15. Statistics - Google Chart From Compete.comTuesday, January 4, 2011
  16. 16. Statistics - YouTube Over 24hrs of Video are Uploaded every Minute Stats From YouTube.com More Video is Uploaded in 60 Days than the 3 Major US Networks Created in 60 Yrs YouTube is Monetizing over 2Bil Video Views Per Week Globally Chart From Compete.comTuesday, January 4, 2011
  17. 17. Statistics - Flickr Estimate 5 Billion Hosted Images Chart From Compete.comTuesday, January 4, 2011
  18. 18. Social Media RevolutionTuesday, January 4, 2011
  19. 19. Rogers Model for the Adoption & Diffusion of InnovationsTuesday, January 4, 2011
  20. 20. Rogers Model for the Adoption & Diffusion of Innovations Innovators Brave people, puling the change. Innovators are very important communication. Early Adopters Respectable people, opinion leaders, try out new ideas, but in a careful way. Early Majority Thoughtful people, careful but accepting change more quickly than the average. Late Majority Skeptic people, will use new ideas or products only when the majority is using it. Laggards Traditional people, caring for the "old ways", are critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition. Innovation adoption curve of Rogers!Tuesday, January 4, 2011