The document is a presentation about using Twitter for corporate communications. It discusses securing corporate accounts and trademarks, answering questions about goals and audiences, and establishing guidelines. It also recommends listening on Twitter, checking popularity, and provides examples of branded profiles. The presentation aims to teach PR executives best practices for using Twitter strategically.

1. Social Media
Boot Camp
Twitter for Corporate
Communications
Professionals
Presented by
@jamesburnes
AKA
James Burnes
VP Strategy & Development
@mediasauce

2. Do you
tweet?

3. Who’s sick of
hearing about
Twitter?
Too bad!

4. Twitter 101
This is boot camp….

21. The Corporate
Account

22. First things first!
• Secure you company name
• Secure any trademarked brands you have
• Secure your C-level executive team’s
names
• Secure YOUR name!

23. Questions You Must Answer
(before you begin)
 Why are we on Twitter?
 Which audiences do we want to speak to?
 Are we prepared to interact?
 Who’s our Twitter manager?

24. Check List for PR Executives
 Your Twitter “Voice”
 Guidelines for staff/company
communications
 A proper “avatar”
 A branded background

25. Examples of
Company
Branding

32. Succeed on
Twitter by
Listening!

33. http://search.twitter.com

37. How popular
are you?

42. Watching
Twitter

45. Strategy

46. Questions

47. @jamesburnes

48. Connect with me