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Burson-Marsteller Global Corporate Twitter Influence Study
Methodology
Data was collected by StatSocial in September and
October 2013 based on the followers of the top Twitter
account from each of the Fortune Global 100 companies.
The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis
on seven industries of the Fortune Global 100:
automobile, energy, financial, healthcare, retail,
technology and telecommunication.
2
Who is following large global
companies on Twitter?
3
The Followers of Large Global Companies
4
Social pull measures how well followers are
connected across social media.
The average Twitter
user has approximately
300 connections across
all social media
platforms
Followers of
large global
companies
average 735
connections
across all
social media
platforms
LocationandInterestsofFollowersofLarge
GlobalCompanies
5
GenderandAgeofFollowersofLargeGlobalCompanies
6
Follower Profiles Based
on Industry
7
Automobile Companies
8
Followers of Automobile Companies
9
They have a high level of income compared to the
average and are .8 times less likely than the average user
to make less than $50,000.
The average Twitter
user has approximately
300 connections across
all social media
platforms
Followers of automobile
companies average 1,573
connections across all
social media platforms
Location and Interests of Automobile Followers
10
Gender and Age of Automobile Followers
11
Energy Companies
12
Followers of Energy Companies
13
Followers of energy companies have an average
network size 1.8 times that of average Twitter users
The average Twitter
user has
approximately 300
connections across
all social media
platforms
Followers of energy companies
average 734 connections across
all social media platforms
Locations,WorkandInterestsofFollowersofEnergy
Companies
14
GenderandAgeofFollowersofEnergyCompanies
15
Financial Companies
16
Followers of Financial Companies
17
Followers of financial companies have an average
network size 2.4 times that of average Twitter
users
The average Twitter
user has approximately
300 connections across
all social media
platforms
Followers of financial
companies average 985
connections across all
social media platforms
Location,WorkandInterestsofFollowersofFinancial
Companies
18
GenderandAgeofFollowersofFinancialCompanies
19
Healthcare Companies
20
Followers of Healthcare Companies
21
Followers of healthcare companies have an
average network size 3.9 times that of average
Twitter users
The average Twitter
user has approximately
300 connections across
all social media
platforms
Followers of healthcare
companies average 1,614
connections across all
social media platforms
22
Location,WorkandInterestsofFollowersof
HealthcareCompanies
23
GenderandAgeofFollowersofHealthcare
Companies
Retail Companies
24
Followers of Retail Companies
25
Followers of retail companies have an average
network size 2.2 times that of the average Twitter
user
The average Twitter
user has approximately
300 connections across
all social media
platforms Followers of retail
companies average 902
connections across all
social media platforms
26
Location,WorkandInterestsofFollowersofRetail
Companies
27
GenderandAgeofFollowersofRetail
Companies
Technology Companies
28
Followers of Technology Companies
29
Followers of technology companies have an
average network size 2 times larger than the
average user
The average Twitter
user has approximately
300 connections across
all social media
platforms
Followers of technology
companies average 815
connections across all
social media platforms
30
Location,WorkandInterestsofFollowersof
TechnologyCompanies
31
Gender and Age of Technology Followers
Telecommunication
Companies
32
Followers of Telecommunication Companies
33
Followers of telecommunication accounts have an
average network size 2.7 times larger than the
average user
The average Twitter
user has approximately
300 connections across
all social media
platforms Followers of
telecommunication
companies average 1,100
connections across all
social media platforms
34
Location,WorkandInterestsofFollowersof
TelecommunicationCompanies
35
GenderandAgeofFollowersofTelecommunication
Companies

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