1) The document provides an overview of the AdTech (advertising technology) industry in Iran. It discusses Iran's growing AdTech ecosystem, trends in digital advertising, and the increasing role of technologies like programmatic buying and real-time bidding.
2) Key statistics include a prediction that digital advertising in Iran will account for over 20% of total ad spending by 2020, up from 2.15% in 2015. Video and mobile platforms are driving significant growth in online advertising and content consumption.
3) Challenges for Iran's AdTech sector include developing the local ecosystem independently without major international players due to past sanctions, but opportunities exist in growing internet usage and investments in internet infrastructure.
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
An introduction to changes in travel and shopping behaviour, driven by widespread mobile and social adoption. Includes case studies on Burt's Bees (O2O marketing triggered by changes in weather), Starbuck China (social gifting), and Maersk shipping (content marketing).
Talk by Napoleon Biggs, presented to Puratos Group at the launch of their Asian Development Centre in Hong Kong on Wednesday 1st March, 2017
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
When the next 3 billion join social mediaHootsuite
Thanks to the proliferation of mobile devices and projects like Facebook’s Internet.org, access to the social web is expanding rapidly. Another 3 billion people will be able to get online by the end of 2018. This SXSW 2016 panel is all about how they’ll change social media—and be changed by it.
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
An introduction to changes in travel and shopping behaviour, driven by widespread mobile and social adoption. Includes case studies on Burt's Bees (O2O marketing triggered by changes in weather), Starbuck China (social gifting), and Maersk shipping (content marketing).
Talk by Napoleon Biggs, presented to Puratos Group at the launch of their Asian Development Centre in Hong Kong on Wednesday 1st March, 2017
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
When the next 3 billion join social mediaHootsuite
Thanks to the proliferation of mobile devices and projects like Facebook’s Internet.org, access to the social web is expanding rapidly. Another 3 billion people will be able to get online by the end of 2018. This SXSW 2016 panel is all about how they’ll change social media—and be changed by it.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
8 key facts about japan digital marketing landscapeChandler Nguyen
This presentation includes information like the number of Japan mobile internet user, digital ad spending as % of total media ad spending, % of mobile ad spending, programmatic display in JP and more
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...Jon Hoehler
This presentation is a collection of mobile media/advertising information that we have been exposed to over the past twelve months. Some data might be duplicated but from different periods of time.
This presentation’s intention is to provide a collective insight into the potential of Mobile media and mobile advertising in Africa based on information that is publicly available.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
8 key facts about japan digital marketing landscapeChandler Nguyen
This presentation includes information like the number of Japan mobile internet user, digital ad spending as % of total media ad spending, % of mobile ad spending, programmatic display in JP and more
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...Jon Hoehler
This presentation is a collection of mobile media/advertising information that we have been exposed to over the past twelve months. Some data might be duplicated but from different periods of time.
This presentation’s intention is to provide a collective insight into the potential of Mobile media and mobile advertising in Africa based on information that is publicly available.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Burson-Marsteller Global Corporate Twitter Influence StudyBurson-Marsteller
The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.
AdTech Meetup London 18th February 2016 - How can Technology make Creativity ...AdTech Meetup London
AdTech Meetup London is where all AdTech professionals and passionates can meet and discuss the latest news in the scene, the new fads and trends of AdTech and debate over the future of this ever-evolving and exciting industry.
18th February 2016, Aldgate Tower, London E1 8FA
Meetup Topic: “Creativity and Technologies”.
Presentation by Loic Dussart on “How Can Technology Make Creativity Better?”
Loic Dussart is a Sales Manager, EMEA at programmatic distribution platform, Virool. Loic started his media in programmatic at Dailymotion in Paris 4 years ago to monetise international inventory and then moved to London at Adap.tv (acquired by Aol) where he was helping Havas / Affiperf across 30+ countries in EMEA and LATAM as an Account Director and Global Lead for their programmatic video strategy.
Henkel - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Henkel containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
LUMA Digital Brief 004 - Back to Mad MenLUMA Partners
LUMA Partners presents Digital Brief 004: Back to Mad Men. We explain what the future holds for ad agencies and five strategies they make take in a competitive marketplace.
ANTS | BigData and AdTech in the new Performance Marketing AgeANTS
ANTS | BigData and AdTech in the new Performance Marketing Age
Industry 4.0 to Marketing 4.0
Productivity in Marketing Automation and Data-Driven Marketing
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
LUMA Partners presents “The Evolving Digital Marketing Technology Landscape,” as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
The digital advertising market size is around Rs. 10,819 Cr ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs. 24,920 Cr ($3.52 billion).
Read More
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
On-switch: Applied Lessons on Moving up the Digital Maturity CurveCognizant
What separates digital beginners from leaders? No matter what your starting point is, our recent research sheds light on where and how much to invest, and the ROI and performance gains to expect.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Industry Outlook on India's telecom and broadcast industries, 2018Vidya S Nath
This Frost & Sullivan whitepaper produced for Convergence India provides an overview of trends that are driving the country's telecom and media industries. For those who want a quick guide how the telecom industry is shaping up with consolidation, key market shares, technology evolution, OTT revolution, this can be useful.
MEDICI’s new ‘Indonesia FinTech Report 2021’ analyzes the country’s FinTech sector and trends in the last three years—a deep-dive by segments & subsegments, funding patterns, M&As, ecosystem partnerships, industry drivers, and perspectives drawn out of regulatory, geopolitical, economic, and market dynamics.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
BCG and Meta today announced the launch of a new report around the increasing influence of digital in driving media and entertainment consumption in India.
Digital Advertising in India and disruptive trendsRedSeer
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in India is expected to become 2.5X in the next five years to USD 21 Bn.
At the centre of this digital shift is the user-generated content and influencer ecosystems that can drive highly targeted advertising. This strong ecosystem of ~2.5 to 3 million creators is expected to drive marketing spending of $2.8Bn- $3.5Bn by 2028.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. TABLEOF
CONTENT 1|1
2|1
2|2
2|3
3|1
3|2
3|3
1|2
What Is AdTech?
Shift to Digital
Iran ICT Developments
Iran AdTech Stats
Video Platforms
Impact of Smartphone
Programmatic Buying & RTB
The Evolution Of Advertising
...............................................2
...........................3
.................................................7
....................................9
............................................10
..........................17
..................................15
............................................13
Iran AdTech Overview
1
01 INTRODUCTION ...............................................2
02 IRAN ADTECH ECOSYSTEM ................................6
03 ADTECH’S LOCAL AND GLOBAL TRENDS ...........12
04 CHALLENGES .................................................18
05 OPPORTUNITIES ........................................... . 21
3. 01 Based on the name, AdTech is the short term for Advertising Technology. A broad range
of technologies such as Consumer Behavior Analysis, Fraud Detection, Advertising
Exchange and many others are used in the context of advertising. These complex systems
are designed to show digital advertisement to targeted audience. The front-end of
AdTech includes items such as digital banners, social network ads, search engine ads and
video and mobile ads. The back-end system helps to target the right audience. It also
provides analytics and tools for both, publishers and advertisers.
In the recent years, AdTech has changed the traditional advertising industry. This
technology provides a platform for advertisers to plan and manage their own campaigns.
With the recent developments, digital advertising is shifting from displaying banners, to
new platforms such as social media, video and mobile advertising. These new content
delivery platforms, may provide invaluable data about elements such as location, age and
gender for advertisers. As advertisers have more valuable data about individuals, they
can plan more successful campaigns as well. It is believed that these new platforms will
be the key drivers of the whole advertising industry. Also the growth of interest on digital
advertising has created a great potential for investing on AdTech ecosystem. In general,
AdTech’s purpose is to show the right content to right audience with the most reasonable
price.
INTRODUCTION
Iran AdTech Overview
2
1|1 What is AdTech?
4. INTRODUCTION
Advertising has always been the main tool for businesses
to introduce and promote their products and services.
Therefore companies spend a considerable amount of
money on advertising. Currently Many of the markets
have become heavily competitive and as a result, the
volume of advertising has increased.
Iran AdTech Overview
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Currently Television advertising has the biggest ad spend
share with 37.5%. Digital advertising and Newspaper are
in the next places with 33.3% and 12.2% respectively.
Since the emergence of Internet, digital advertising and
AdTech have also been developed rapidly. It is expected
that by 2017, digital advertising consisting of desktop and
mobile advertising will become the largest sectors of
advertising.
0
500
1000
1500
2000
2010 2011 2012 2013 2014 2015 2016 2017 2018
0
10
20
30
40
50
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Digital Television Newspaper Out-of-Home
Total global spending on Advertising (US $ billions). Source: McKinsey Global Advertising Shares by Category (US $ billions). Source: McKinsey
1|2 The Evolution of Advertising
$1,208B $1,287B $1,365B $1,446B $1,521B $1,604B $1,681B $1,780B $1,869B
5. INTRODUCTION
Iran AdTech Overview
4
A key factor that shows the effectiveness of each
advertising medium, is the time that the audience spends
on ads. Currently digital advertising has the major share
with 45%. As internet services expand and mobile devices
develop, digital advertising’s share will also consistently
rise.
Global Time Spent on Ads by Category (%). Source: E-marketer
12.5
%
25%
37.5%
50%
Digital 45%
Television 38%
Radio 12%
Out-of-Home 5%
6. INTRODUCTION
money on the internet platforms. AdTech as an internet
service is no exception.
Total spending on advertising in the Middle East is also
experiencing one of the fastest growth in the world.
Iran AdTech Overview
5
Total Global Spending Growth on Advertising by Region (US $ billions). Source: McKinsey
Economical growth in the Middle East has led to an
investment increase in internet and telecommunication
infrastructures. As an outcome, internet penetration is
growing and smartphone adoption is on the rise.
Therefore people’s lifestyle is changing, internet services
are gaining more trust over time, and people spend more
4.0%
2.8%
11.5%
5.9%
10.6%
7. 02
Until 2007, advertising in Iran was mainly communicated through television, newspaper
and environmental billboards and digital advertising was not a category to consider.
Thanks to the developments in the country’s internet and telecommunication infrastruc-
ture and the high internet penetration rate, digital advertising has seen a consistent
growth in the recent years. Aside from these facts, the efficiency of online advertising,
high ROI (return on investment) in short time and the impact of online campaigns have
convinced Iranian companies to shift their advertising from non-digital to digital.
IRANADTECH
ECOSYSTEM
Iran AdTech Overview
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8. IRANADTECHECOSYSTEM
With the JCPOA agreement and the lifting of the sanctions,
Iran as a developing market anticipates a healthy
economic expansion. This would increase the household
income and will directly elevate content spending on
media and advertising. Spending on media is anticipated
to see a shift from traditional to digital by a rapid pace in
Iran. In 2015 total spending on advertising in Iran was
$1.57 billion with 2.15% digital. By 2020, Digital Advertising
in the country will account for more than 20% of the
overall advertising share.
In 2016, digital advertising’s share is expected to increase
from 2.15% to 3.5% of the total advertising, which indicates
62% growth. Also, spending on digital advertising accounts
for more than $53 millions.
Iran AdTech Overview
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2|1 Shift To Digital
0
0.5
1
1.5
2
2.5
3
2014 2015 2016 2017 2018 2019 2020
Non-Digital
Digital
Non-digital and Digital Ad Spend in Iran
$1.43B $1.53B $1.65B $1.69B $1.72B $1.8B $2.13B
$0.017B
$0.04B
$0.053B
$0.144B
$0.256B
$ 0.34B
$ 0.426B
9. IRANADTECHECOSYSTEM
Because of the economical sanctions in the past years,
Iran’s AdTech ecosystem was shaped within the country.
Iran’s AdTech ecosystem has been shaped locally without
international player presence. Currently there are more
than 26 active players in Iran’s AdTech ecosystem.
Iran AdTech Overview
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Iran AdTech Ecosystem Players
AD NETWORK
Anetwork
Saba Vision
Clickyab
Adtube
Netbina
AdNegah
Adad
+17 More
SSP
ADRO
ADRO
AD EXCHANGE
DSP
RASANEX
RETARGETING
RASANEX
MEDIA AGENCY
& HUB
CARAT
DMCMCG
10. IRANADTECHECOSYSTEM
Heavy investments on Iran’s ICT sector in the recent years
has helped with the developments of the country’s
internet infrastructure. Today, Internet Penetration has
just reached 52% which means Iran has more than 42
million internet users. As a result, internet based services
are more highlighted in people’s daily lives which
eventually would have a positive impact on the digital
advertising ecosystem.
In 2013, Iran’s internet bandwidth was 624 Gbps1
.
Currently it's 14,000 Gbps and is planned to be 120,000
Gbps in 2017. With these changes the growth of internet
bandwidth will shift consumer behavior towards a digital
lifestyle.
Iran AdTech Overview
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2|2 Iran ICT Developments
0
15
30
45
60
2010 2011 2012 2013 2014 2015 2016
52
46
40
30
22.7
19
16
42
36
30
23
17
14
11
Users (Million)
% Population
Iran Internet Users
Iran Internet Bandwidth Growth
1 Gigabits per second
2015
2016
2017
624 Gbps
4.000 Gbps
120.000 Gbps
11. IRANADTECHECOSYSTEM
In 2016, 365 billion impressions were generated by
publishers through Iranian AdNetworks. With the
developing AdTech ecosystem, it is anticipated that 474.5
billion impressions to be generated in 2017, which shows
30% YoY growth.
Digital advertising’s impressions in Iran shows that
desktop computers are still slightly dominant with 55%
share. But with the deployment of 3G and 4G networks
and the 1900% growth of smartphones in the past three
years and the fast pace of mobile penetration, it is
predicted that mobile advertising share will increase to
55% by next year.
Iran AdTech Overview
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2|3 Iran AdTech Stats
0
100
200
300
400
500
2015 2016 2017
365B
294B
Total Advertising Impressions in Iran
Iran Digital Advertisings Impressions by Device
Desktop
Mobile
2016
2017
45% 55%
45%55%
474.5B
12. IRANADTECHECOSYSTEM
As AdTech industry is developing, the process of buying
and selling ads is changing from traditional to the
automated form. The programmatic method is the
algorithmic buying and selling of advertising spaces in real
time. In 2016 programmatic method has 81% and direct
buying has 19% share in Iran. Iran’s programmatic spend
share shows that most of the expenditure is on desktop
ads. While considering video ads separately, mobile
advertisement has a bigger share. It is conceived that
online video-sharing is a rising sector on mobile devices.
As a matter of fact, with the increase of streamed videos
and mobile internet speed, mobile video advertising’s
share will constantly rise.
Mobile impressions are divided into two sectors, in-app
ads and ads displayed in the mobile browser.
Another interesting fact for these kinds of networks, is the
generated revenue from either the supply or the demand
side. In other words as more users interact with the ads
over the web, more ad networks would be persuaded to
enter this market.
Iran AdTech Overview
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Iran Digital Advertisings Impressions by Device
Iran Programatic Advertising Spend Share by Device 2016
Estimated Publisher’s Revenue Based on Iran’s Alexa Traffic Ranking
In-App
Browser2016 40% 60%
6% 8% 21% 65%
35,000
70,000
105,000
140,000
175,000
210,000
Alexa 10-30
Alexa 31-50
Alexa 51-100
Alexa 101-200
Alexa 201-300
Desktop Banner
Mobile Banner
Mobile Video
Desktop Video
13. 03
Today online advertising is growing faster than ever and each day new trends become the
source of innovation in this industry. In this part, the important factors that are changing
the AdTech scene in Iran and the world will be discussed.
ADTECH’S
LOCALAND
GLOBALTRENDS
Iran AdTech Overview
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14. ADTECH’SLOCALANDGLOBALTRENDS
bigger than 2011. Based on statistics provided by Aparat,
Iranians consume 9.72 Petabytes of video content on
their platform per month.
Iran AdTech Overview
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0
2
4
6
8
2011 2012 2013 2014 2015 2016
60k 199k 756k
2.2m
4.47m
7.5m
3|1 Video Platforms
In 2015 the amount of videos produced in the world was
516 petabytes per month.This number has increased
about 89.7% considering the 272 petabytes of video
content which were produced in 2014 per month.
According to Tubular Insights, In 2015, 67% of all the
world's internet traffic (39 thousand Petabytes) were
dedicated to video content per month. Cisco also predicts
that this amount will increase to 80% in 2019. Aside from
this, McKinsey predicts that online video advertising will
grow 20.1% year by year between 2015 and 2018.
We estimate that people in Iran watch around 16 Million
videos each day on Iranian video-sharing platforms.
Considering the 42 Million internet users in Iran, this is a
great ratio. In this estimation we have only considered
popular Iranian video platforms such as Aparat, Varzesh3,
Shuttle Land and Namasha. Aparat a YouTube-like
platform in Iran, had 60 thousand daily views in 2011. It
recently reached 7.5 million daily views which is 125 times
Aparat Daily Views
15. ADTECH’SLOCALANDGLOBALTRENDS
The chart below depicts the platform distribution of
Aparat’s users. As it’s shown, Aparat’s users are more
willing to use mobile devices while watching online videos.
The age distribution for video-sharing platforms shows
that the younger generation (between 25 to 34 years old)
spends more screen time watching online videos.
Iran’s Ministry of ICT has set policies to increase Persian
content in cyberspace. Improving infrastructure,
increasing internet speed, decreasing the internet prices
and specifically decreasing the price for internal internet
bandwidth will boost domestic video content on the web in
the upcoming years. Iran's Ministry of ICT has stated that it
is planning to ensure that 80% of the mobile internet
bandwidth in the country is spent on watching online
videos via mobile in the next 4 years.
Iran AdTech Overview
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0%
10%
20%
30%
40%
24-18 34-25 44-35 54-45 64-55 65+
4.5%5.5%7%
16%
40%
27%
Platform Distribution of Aparat’s Users
Iran Online Video Viewer Demographics
Desktop
Mobile & Tablet71%29%
16. ADTECH’SLOCALANDGLOBALTRENDS
According to E-marketer, $68 billion has been spent on
mobile advertising and its been predicted that in 2019 this
amount will increase to $195 billion which shows 187%
growth.
In 2015 mobile advertising had 40% of digital advertising's
share and it’s expected to grow by 70% in 2019.
Iran AdTech Overview
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3|2 Impact of Smartphone
With the rise of smartphones and the amount of time
which people spend on their devices, mobile advertising
has become an attractive field in the digital advertising
industry. According to Statista’s 2016 report, there are
2.087 billion smartphone users in the world and people
spend 81 hours per month on their mobile devices.
Smartphones are accounted for 8% of the total IP traffic in
2015 and experts estimate that this amount will increase
by 30% by 2020.
17. ADTECH’SLOCALANDGLOBALTRENDS
The number of active smartphones in Iran in 2016 have
become 20 times more than 2013. Mobile internet is
constantly growing in Iran and operators are shifting their
network from 2G to 3G and 4G. Regarding these
developments, online mobile services and mobile
advertisement will also grow
Iran AdTech Overview
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0
15
30
45
60
2014 2015 2016
40
20
2
0
15
30
45
60
2016 2017
28
16
Iran Mobile Internet Users (Million)
Iran Active Smartphones (Million)
18. ADTECH’SLOCALANDGLOBALTRENDS
Programatic buying and RTB are two of the subjects
shaping the future of the AdTech ecosystem. Programmat-
ic buying is the algorithmic buying and selling of
advertising spaces in real time. RTB is an algorithmic
method in which advertising inventory is bought and sold
based on impressions, via programmatic instantaneous
auction, similar to financial markets.
Initially direct advertising was the only approach, but with
the emergence of AdExchange, a new era of programatic
advertising has begun.
Iran AdTech Overview
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3|3 Programmatic Buying & RTB
Iran Status of Buying Programmatic, RTB, Direct & PMP
Direct
Programmatic
RTB
PMP
2015
2016
2017
60% 40%
26% 19%55%
40% 20% 5%35%
19. 04
Iran AdTech industry is still at it’s early stages. Like any other emerging industry AdTech
in Iran also has it’s own challenges. Some of the challenges that Iran’s AdTech ecosystem
is facing are the following.
CHALLENGES
Iran AdTech Overview
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20. 0
15
30
45
2015 2016
CHALLENGES
Telegram messenger has become the main source for
multimedia content in Iran. Research shows that on
average, 60% of Iranians use Telegram as an entertain-
ment source. Iranian officials have also stated that more
than 40% of Iran’s Internet bandwidth is used by
Telegram. This app has almost 20,000 Persian broadcast-
ing channels, which in total have more than 90 million
users. Advertisements on Telegram channels have
become a major revenue source for many businesses. It’s
estimated that Persian Telegram channels’ revenue by the
end of 2016 will be $28.6 million which compared to the
$53million of Iran’s AdTech industry it is considerable.
Nevertheless there’s no reference price for advertising
and no analytics, systematic implementations and
measurements for advertisement’s efficiency.
AdBlocking is one the major threats to the AdTech
industry and continues to build strong growth in recent
years. Based on a report by Pagefair, AdBlocking usage
grew by 90% during 2015. It is predicted that by the end of
2016 there will be 230 million desktop and 419 million
mobile AdBlock users. The estimated advertising revenue
loss due to AdBlocking in 2015 was $21.8 billion and is
expected to reach $41.4 billion by the end of 2016.
Currently 16% percent of U.S. online population use
AdBlocks. This amount for Iran is about 7% which means
there are almost 2.8 million AdBlock users in Iran.
Iran AdTech Overview
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Telegram Messenger AdBlock
Revenue Losses from Adblock
$41.4B
$21.8B
21. CHALLENGES
Ad fraud is the other global threat to the AdTech industry.
It happens when bots (or automated scripts) make fake
impressions or clicks on ads. Proving that a click on an ad
is a fraud or not is a tricky and challenging process for Ad
exchangers. Based on a research by ANA (Association of
National Advertisers), in 2015 23% of video impressions
and 11% of display ads impressions were counted as fraud.
Ad fraud costs the industry $6.3 billion and is projected
that this amount increases to $7.2 billion in 2016.
Currently the fraud ratio in Iran is between 10%-15%.
Iran AdTech Overview
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0
2.5
5
7.5
10
2015 2016
Ad Fraud
Most of the popular social networks except Instagram are
blocked in Iran. Also due to international sanctions,
AdTech service providers restricted their services to Iran.
This two way restriction has made the deal harder for
Iranian players but the lifting of the sanctions would help
ease this process.
Reliable data is hard to come by in Iran. Understanding the
local market, consumer behavior and media landscape
would be a serious challenge for foreign companies to
enter Iran.
Lack of transparency is one of AdTech ecosystem’s main
challenges. As the process is complex and there are
numerous middlemen, the payment model for both
publishers and advertisers are not clear and the most
efficient.
Revenue Losses from Fraud. Source: ANA
$7.2B$6.3B
22. 05 Each country’s situation reflects some unnoticed or untapped opportunities that open the
field for innovative startups to satisfy the customer’s specific needs.
Iran with 80 million population 42 million internet users, 52% internet penetration, more
than 41 million smartphones and 53% social media penetration has a good potential for
startups targeting the AdTech industry.
Key factors that are driving the digitalization of advertising industry are the growing
number of the internet users, expansion of smartphone penetration and boost in mobile
internet speed. These changes would also have structural impact on the advertising
industry and would redefine the business models. The development of AdTech in the
country is an example of these changes. With all the infrastructural developments,
consumer behavior has already been affected and the landscape shows that the AdTech
industry is ready to be monetized in Iran.
Due to the absence of international players, the whole AdTech ecosystem was built within
the country. Although the AdTech industry is growing, there are still many gaps that can
be filled by new local and international competitors.
OPPORTUNITIES
Iran AdTech Overview
21
23. By becoming the first Iranian AdExchange,
Adro has revolutionized Iran’s online
advertising landscape. Due to the sanctions,
Iran’s local AdTech scene only kicked off a
few years ago, and a local ad exchange could
be considered a metric of growth of this
industry. The emergence of an Ad Exchange
is considered the most revolutionary thing
that has ever distrusted Iran’s online
advertising industry. Adro Ad Exchange’s
services consist of an RTB platform, DSP and
SSP. Adro is currently the only source of
Iranian ad inventory and a gateway for
international brands to advertise to Iranians.
Iran AdTech Overview
22
ADRO
TechRasa is the leading tech & startup media
and analysis platform in Iran and the bridge
connecting regional and international
startup ecosystems together. Since its launch
in June 2015, TechRasa has become the
primary source for investors, entrepreneurs,
startups and financial firms in research and
strategy to enter Iran. We create data and
research driven reports for our readers and
clients to get the best insight on the newly
opened and highly fertile market.
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contact@adro.cohi@techrasa.com