My talk at Roppongi on using Linkedin effectively

1. Social versus Professional Networking Source:Linkedin Marketing Solutions Presentation

2. Every professional is now a small business & a brand! Source:Linkedin Marketing Solutions Presentation

3. What are professionals doing on LinkedIn? Managing their professional identity Building business relationships Sharing advice and finding answers Source:Linkedin Marketing Solutions Presentation

4. Serius Social Networking for Self Experiences of a naïve networker on

5. Inkedin for the night A bit about Linkedin Makin Linkedin Work for us Individuals Small/Medium Businesses Establishin ourselves (Few examples) Profile Network Groups Applications Answers A bit of what I am doinand Anecdotal Rah-rah Rapid Firin

6. A bit about Throbbing and buzzing Rolodex/supply chain/Online talent stock exchange More 'beef' on us – Alma mater, Updates (Tweets, blogs ,etc.), Communication skills Measure of popularity through 'activity / traffic measures' More conscious to 'market' ourselves to a key 'audience' Upfront credibility / fitment through recommendations Collective intelligence to leverage Finally, our professional brand building in a DIY format. Period.

7. Observations on a few people in Tokyo Recommendations Contacts

8. Divedin, a bit more Recommendations Expand Contacts Leverage Red Arc – Japanese networkers; Wihite Arc – Expat networkers

9. Thinkedin about it 3% of contacts Recommendations Right Up There Leveraged Guru Sprayer Cult Classic Meishi Hunter WAY / WAI Contacts

11. Seek/Give a reason-why for connecting

12. Do not hesitate to contact/message more than once; if you believe the person is critical

13. Acknowledge upon connecting

14. Check who is viewing your profile

15. Collective and Collaborative Intelligence

16. Ask/Give recommendations, in advance

17. Use more as a Whiteboard than a Water cooler

18. Ask/Share/Post opportunities

19. Meet beyond Linkedinatleast once, if possible

20. Use applications (My Travel, Slideshare)

21. Online talent stock exchange

22. Ensure your profile is 100% complete

23. Updated regularly with relevant & non-confidential information, including blogs and tweets

24. Join/Start groups in the areas of your interest

25. Post/Respond to Answers/Discussions

26. Invest time and effort (3 hrs/week…..)

28. Profile – Use the next espresso time for that 100% elevator pitch Profession Seniority Industry Company Size Geography Education Recommendations

29. Network – Add, Focus, Expand

30. Groups – More than a spectator Sport

31. Applications – Break The Ice, Be accessible

32. Questions – Let there be more

33. Mindin my own business Make Linkedinurl part of my coordinates http://www.linkedin.com/in/arunvemuri http://ivak99.wordpress.com; http://blog.campaignasia.com/author/arun-vemuri/ @dailyvemuri, ivak99@yahoo.com Be regular in updating, sharing, responding Message as many as I can, of those who viewed my profile Promote my blogs, but rarely my personal tweets Seek out to meet those who I want, and meet those who ask me to Read/Research about them Be economical with lies. World peace…other such motherhoods

34. Findin Useful http://smb.linkedincreatives.com/ http://www.leadformix.com/Why-Should-You-Use-Linkedin-For-B2B-Generation/ Track/Research companies Write as if you write your CV Put it in email

35. My Observationson promoting groups

36. Contrasting Stories – Successful Ones Created: Sep 19, 2007 Type: Professional Group Members: 477,780 Subgroups: 20 The largest group on Linkedin Created: Dec 12, 2009 Type: Networking Group Members: 3,317 Subgroups: 2 A successful niche group on Linkedin

37. Sinkedin? Time for Q&A

38. Workin it out for our business Focus on A, B,D,F,G

39. Workin it out in life Mining the past for present/future pastime Grab them eyeballs quick Build on Soft measures (Share of heart) Build broader community quickly Leisure, entertainment, impulsive/indulgent purchases, FMCG, Communications, guilt complex exploiting products/services….. Farming the present for future returns Results will take time coming Drive hard measures (Share of mind) Develop few deeper relationships Individuals, SMBs for opportunities and lead generation; big corps for recruitment; executive lifestyle