16. Info-Comms-Media Age
1980s → 19 90-2010 → 2010+
Info → Info+Comms → Info+Comms+Media
IT → ICT → ICM
Data → Data+Net → Data+Net+Content
Info. → Socialisation → Prod(Consump)tion
17. Info-Comms-Media Age
1980s → 19 90-2010 → 2010+
Info → Info+Comms → Info+Comms+Media
IT → ICT → ICM
Data → Data+Net → Data+Net+Content
Info. → Socialisation → Prod(Consump)tion
It’s not a technology, it’s a living space!
19. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation
Corporate User
Generated + Generated
Content Content
Text, Picture + Video
Man-Machine + Man-Man
Web portal + Search Engine
20. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation Social Media
Corporate User
Generated + Generated
Content Content
Text, Picture + Video
Man-Machine + Man-Man
Web portal + Search Engine
21. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation Social Media
Corporate User
Generated + Generated
Content Content
Text, Picture + Video
Man-Machine + Man-Man Google
Web portal + Search Engine
22. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation Social Media
Corporate User
Generated + Generated
Content Content
Text, Picture + Video Youtube
Man-Machine + Man-Man Google
Web portal + Search Engine
23. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation Social Media
Corporate User
Generated + Generated Facebook, Twitter, blogs, etc.
Content Content
Text, Picture + Video Youtube
Man-Machine + Man-Man Google
Web portal + Search Engine
24.
25. A Media Driven by users
Search/Find → Experience → Share
- Social Music (find, play, share)Last.fm
- Social Game (find, play, share)Farmville
- Social Shopping (find, buy&use, share)Gilt
- Social TV (Find, watch, share)Get Glue
26. New Media; Stats
# Mobile Subs: 6.000 M (TR: 66 M)
- Mobile Internet: 1.000 M (TR: 9 M)
# Internet Users: 2.300 M (TR: 35 M)
- Blogspot: 1.000 M (TR:0.05 M)
- Facebook: 901 M (TR: 31 M)
- Twitter: 240 M (TR: 7 M)
- LinkedIn: 150 M (TR: 1M)
27. New Media; Definition
New Media is;
- a new communication medium on the Net!
- a multi-discipliner concept that researches and
studies on the personal, social, economical,
political and other consequences of cyberspace.
New Media Truths:
- Not only Internet, but also mobile and etc.
- Not an order, quite contrary chaos
30. New Media≠Trans Media
Transformation of Classical Media
- Publishing: From paper to tablet
- Broadcasting: From passive to interactive
Brand New Media
- Blog
- Wiki
- Social Media
- Mobile Apps
38. New Media; New Individual
Interactive
- Alone together
- Online Consumption/Production of emotions/thoughts
- Shareaholic
- Open (Transparent)
The Class of 2015
39. New Media; New Individual
Interactive
- Alone together
- Online Consumption/Production of emotions/thoughts
- Shareaholic
- Open (Transparent)
Digital
- New Forms, Productions and reproductions
- Virtualisation
- Personalisation
The Class of 2015
40. New Media; New Individual
Interactive
- Alone together
- Online Consumption/Production of emotions/thoughts
- Shareaholic
- Open (Transparent)
Digital
- New Forms, Productions and reproductions
- Virtualisation
- Personalisation
Time-Space Independent
- Anytime, Anywhere engagement (Mobilisation)
- Problems due to transition between physical and cyber spaces
The Class of 2015
41. New Media; New Societies+
New Identities (Real/Fake/Thing)
Socialisation beyond physical borders
Away from physical world’s rules, laws, etc.
Changing moral standards (i.e. privacy)
The unification of the globe!
42. New Media; New Societies-
Viral spread of unclear information
Cyber Crimes
Defamation
Child porn
Cyber bullying
43. New Media; New Economy
ICM Integration of classical industries
Collapse of traditional economic models
Rise of cyber enterpreneurship
Virtualisation of Content
44. New Media; New Business
Innovative Business Models
- Free
- Freemium
- Long Tail
New Business Lifestyle
- Home-Office/Coffee-Office/No-Office
- Freelance
- 7/24 Work
45. New Media; New Jobs
Social Media Experts
Online Reputation Managers
Copyrights/Content Managers
Online Educators
Distant HealthCare Experts
46. New Media; New Politics
Clash of generations
- Lack of communication
Big Brother vs Little Brother
- Censorship vs Hacktivism
- Surveillance vs Anonymity
- Copyright vs Piracy
- Opacity vs Transparency
47. New Media; New Politics
Freedom of Internet=Freedom of me
- Wikileaks
- Arab Spring
- Indignados
- Occupy Wall Street Movement
- Anonymous
- Pirate Parties
48. Examples (Business)
Music Industry
- Content/Copyrights chaos
- Napster, The Pirate Bay, etc.
- Pirate Parties
- Piracy is a fact and will be considered as a
business model of the future!
49. Examples (Political)
Arab Spring
- Political Chaos
- Enabled and catalysed the revolutions in
Tunisia, Egypt and others
- Effective use of Twitter, Facebook & Blogs
- Alternative ways in case of outage
51. Conclusions
Global Cooperation is necessary to
minimize the cyber problems
A merge between cyber and physical spaces
is mandatory.
A National New Media Literacy Program
- Integration to education system
- Social Campaigns for raising the awareness
52. The Future
Web1.0 Web2.0 Web3.0
Man-Machine + Man-Man + Machine-Machine
Corporate User Collective
Generated + Generated + Generated
Content Content Content
Text, Picture + Video + 3D
Web Portal + Search Engine + Virtual Assistant
Information + Socialisation + Semantic
