Ismail H. POLAT  Kadir Has UniversityDepartment of New Media  15.07.2012 - ISTANBUL
Change?
A New Century
A New CenturyAgricultural Age →Industrial Age → New Age
A New CenturyAgricultural Age →Industrial Age → New Age   Country     →     City      →Metropolis
A New CenturyAgricultural Age →Industrial Age → New Age   Country     →     City      →Metropolis Ext. Family   →    Famil...
A New CenturyAgricultural Age →Industrial Age → New Age   Country     →     City      →Metropolis Ext. Family   →    Famil...
A New Generation
A New Media
The Convergence              DIGITAL                   Web2.0                    Web3.0                   Web1.0
The Convergence                  DIGITAL                       Web2.0                        Web3.0                       ...
The Convergence                              DIGITAL                  Telecomms        Web2.0                             ...
The Convergence                                  DIGITAL                      Telecomms        Web2.0              Media  ...
A New Media; Cyberspace!           !  Informa3on!                         Communica3on!           !           !           ...
Info-Comms-Media Age1980s →     19 90-2010     →    2010+Info   →   Info+Comms      → Info+Comms+MediaIT     →        ICT ...
Info-Comms-Media Age1980s →      19 90-2010    →    2010+Info   →   Info+Comms      → Info+Comms+Media IT    →        ICT ...
New Media; Evolution
New Media; Evolution Web1.0              Web2.0Information     +   Socialisation Corporate              User Generated    ...
New Media; Evolution Web1.0              Web2.0Information     +   Socialisation   Social Media Corporate              Use...
New Media; Evolution Web1.0              Web2.0Information     +   Socialisation   Social Media Corporate              Use...
New Media; Evolution Web1.0              Web2.0Information     +   Socialisation   Social Media Corporate              Use...
New Media; Evolution Web1.0              Web2.0Information     +   Socialisation   Social Media Corporate              Use...
A Media Driven by usersSearch/Find → Experience → Share-   Social Music (find, play, share)Last.fm-   Social Game (find, p...
New Media; Stats# Mobile Subs: 6.000 M (TR: 66 M)- Mobile Internet: 1.000 M (TR: 9 M)# Internet Users: 2.300 M (TR: 35 M)-...
New Media; DefinitionNew Media is;- a new communication medium on the Net!- a multi-discipliner concept that researches an...
New Media≠Trans Media
New Media≠Trans MediaTransformation of Classical Media- Publishing: From paper to tablet- Broadcasting: From passive to in...
New Media≠Trans MediaTransformation of Classical Media- Publishing: From paper to tablet- Broadcasting: From passive to in...
New Medium; New Device       Info            Comms              Cyber              Device              Media
New Device
New Device+
New Media;Newbies   Digital Natives
New Media; TransGen      Digital Immigrants
New Media;Oldies      Digital Dinosaurs
New Media; New Individual   The Class of 2015
New Media; New IndividualInteractive-   Alone together-   Online Consumption/Production of emotions/thoughts-   Shareaholi...
New Media; New IndividualInteractive-   Alone together-   Online Consumption/Production of emotions/thoughts-   Shareaholi...
New Media; New IndividualInteractive-   Alone together-   Online Consumption/Production of emotions/thoughts-   Shareaholi...
New Media; New Societies+New Identities (Real/Fake/Thing)Socialisation beyond physical bordersAway from physical world’s r...
New Media; New Societies-Viral spread of unclear informationCyber CrimesDefamationChild pornCyber bullying
New Media; New EconomyICM Integration of classical industriesCollapse of traditional economic modelsRise of cyber enterpre...
New Media; New BusinessInnovative Business Models- Free- Freemium- Long TailNew Business Lifestyle- Home-Office/Coffee-Off...
New Media; New JobsSocial Media ExpertsOnline Reputation ManagersCopyrights/Content ManagersOnline EducatorsDistant Health...
New Media; New PoliticsClash of generations- Lack of communicationBig Brother vs Little Brother-   Censorship vs Hacktivis...
New Media; New PoliticsFreedom of Internet=Freedom of me-   Wikileaks-   Arab Spring-   Indignados-   Occupy Wall Street M...
Examples (Business)Music Industry-   Content/Copyrights chaos-   Napster, The Pirate Bay, etc.-   Pirate Parties-   Piracy...
Examples (Political)Arab Spring- Political Chaos- Enabled and catalysed the revolutions in  Tunisia, Egypt and others- Eff...
Examples (Economical)Advertising- Tax Chaos- Business without tax- Governments complains but no response
ConclusionsGlobal Cooperation is necessary tominimize the cyber problemsA merge between cyber and physical spacesis mandat...
The Future Web1.0              Web2.0                Web3.0Man-Machine     +     Man-Man       +   Machine-Machine Corpora...
The Rise Of Machines
Thanks!E-mail: ismail.polat@khas.edu.trBlog: http://ismailhpolat.comSocial Media:- http://twitter.com/ismailhpolat- http:/...
New media aisec
New media aisec
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  • New media aisec

    1. 1. Ismail H. POLAT Kadir Has UniversityDepartment of New Media 15.07.2012 - ISTANBUL
    2. 2. Change?
    3. 3. A New Century
    4. 4. A New CenturyAgricultural Age →Industrial Age → New Age
    5. 5. A New CenturyAgricultural Age →Industrial Age → New Age Country → City →Metropolis
    6. 6. A New CenturyAgricultural Age →Industrial Age → New Age Country → City →Metropolis Ext. Family → Family →Individual
    7. 7. A New CenturyAgricultural Age →Industrial Age → New Age Country → City →Metropolis Ext. Family → Family →Individual Nature → Building → Screen
    8. 8. A New Generation
    9. 9. A New Media
    10. 10. The Convergence DIGITAL Web2.0 Web3.0 Web1.0
    11. 11. The Convergence DIGITAL Web2.0 Web3.0 Web1.0 Information
    12. 12. The Convergence DIGITAL Telecomms Web2.0 Web3.0 Web1.0 Information
    13. 13. The Convergence DIGITAL Telecomms Web2.0 Media Web3.0 Web1.0 Information
    14. 14. A New Media; Cyberspace! ! Informa3on! Communica3on! ! ! ! DATA!! !!!!!!!!!!!!!!!!!NETWORK! ! Cyber! ! ! Space! ! ! ! ! !!! ! !!CONTENT! Media!
    15. 15. Info-Comms-Media Age1980s → 19 90-2010 → 2010+Info → Info+Comms → Info+Comms+MediaIT → ICT → ICMData → Data+Net → Data+Net+ContentInfo. → Socialisation → Prod(Consump)tion
    16. 16. Info-Comms-Media Age1980s → 19 90-2010 → 2010+Info → Info+Comms → Info+Comms+Media IT → ICT → ICMData → Data+Net → Data+Net+ContentInfo. → Socialisation → Prod(Consump)tionIt’s not a technology, it’s a living space!
    17. 17. New Media; Evolution
    18. 18. New Media; Evolution Web1.0 Web2.0Information + Socialisation Corporate User Generated + Generated Content ContentText, Picture + VideoMan-Machine + Man-Man Web portal + Search Engine
    19. 19. New Media; Evolution Web1.0 Web2.0Information + Socialisation Social Media Corporate User Generated + Generated Content ContentText, Picture + VideoMan-Machine + Man-Man Web portal + Search Engine
    20. 20. New Media; Evolution Web1.0 Web2.0Information + Socialisation Social Media Corporate User Generated + Generated Content ContentText, Picture + VideoMan-Machine + Man-Man Google Web portal + Search Engine
    21. 21. New Media; Evolution Web1.0 Web2.0Information + Socialisation Social Media Corporate User Generated + Generated Content ContentText, Picture + Video YoutubeMan-Machine + Man-Man Google Web portal + Search Engine
    22. 22. New Media; Evolution Web1.0 Web2.0Information + Socialisation Social Media Corporate User Generated + Generated Facebook, Twitter, blogs, etc. Content ContentText, Picture + Video YoutubeMan-Machine + Man-Man Google Web portal + Search Engine
    23. 23. A Media Driven by usersSearch/Find → Experience → Share- Social Music (find, play, share)Last.fm- Social Game (find, play, share)Farmville- Social Shopping (find, buy&use, share)Gilt- Social TV (Find, watch, share)Get Glue
    24. 24. New Media; Stats# Mobile Subs: 6.000 M (TR: 66 M)- Mobile Internet: 1.000 M (TR: 9 M)# Internet Users: 2.300 M (TR: 35 M)- Blogspot: 1.000 M (TR:0.05 M)- Facebook: 901 M (TR: 31 M)- Twitter: 240 M (TR: 7 M)- LinkedIn: 150 M (TR: 1M)
    25. 25. New Media; DefinitionNew Media is;- a new communication medium on the Net!- a multi-discipliner concept that researches and studies on the personal, social, economical, political and other consequences of cyberspace.New Media Truths:- Not only Internet, but also mobile and etc.- Not an order, quite contrary chaos
    26. 26. New Media≠Trans Media
    27. 27. New Media≠Trans MediaTransformation of Classical Media- Publishing: From paper to tablet- Broadcasting: From passive to interactive
    28. 28. New Media≠Trans MediaTransformation of Classical Media- Publishing: From paper to tablet- Broadcasting: From passive to interactiveBrand New Media- Blog- Wiki- Social Media- Mobile Apps
    29. 29. New Medium; New Device Info Comms Cyber Device Media
    30. 30. New Device
    31. 31. New Device+
    32. 32. New Media;Newbies Digital Natives
    33. 33. New Media; TransGen Digital Immigrants
    34. 34. New Media;Oldies Digital Dinosaurs
    35. 35. New Media; New Individual The Class of 2015
    36. 36. New Media; New IndividualInteractive- Alone together- Online Consumption/Production of emotions/thoughts- Shareaholic- Open (Transparent) The Class of 2015
    37. 37. New Media; New IndividualInteractive- Alone together- Online Consumption/Production of emotions/thoughts- Shareaholic- Open (Transparent)Digital- New Forms, Productions and reproductions- Virtualisation- Personalisation The Class of 2015
    38. 38. New Media; New IndividualInteractive- Alone together- Online Consumption/Production of emotions/thoughts- Shareaholic- Open (Transparent)Digital- New Forms, Productions and reproductions- Virtualisation- PersonalisationTime-Space Independent- Anytime, Anywhere engagement (Mobilisation)- Problems due to transition between physical and cyber spaces The Class of 2015
    39. 39. New Media; New Societies+New Identities (Real/Fake/Thing)Socialisation beyond physical bordersAway from physical world’s rules, laws, etc.Changing moral standards (i.e. privacy)The unification of the globe!
    40. 40. New Media; New Societies-Viral spread of unclear informationCyber CrimesDefamationChild pornCyber bullying
    41. 41. New Media; New EconomyICM Integration of classical industriesCollapse of traditional economic modelsRise of cyber enterpreneurshipVirtualisation of Content
    42. 42. New Media; New BusinessInnovative Business Models- Free- Freemium- Long TailNew Business Lifestyle- Home-Office/Coffee-Office/No-Office- Freelance- 7/24 Work
    43. 43. New Media; New JobsSocial Media ExpertsOnline Reputation ManagersCopyrights/Content ManagersOnline EducatorsDistant HealthCare Experts
    44. 44. New Media; New PoliticsClash of generations- Lack of communicationBig Brother vs Little Brother- Censorship vs Hacktivism- Surveillance vs Anonymity- Copyright vs Piracy- Opacity vs Transparency
    45. 45. New Media; New PoliticsFreedom of Internet=Freedom of me- Wikileaks- Arab Spring- Indignados- Occupy Wall Street Movement- Anonymous- Pirate Parties
    46. 46. Examples (Business)Music Industry- Content/Copyrights chaos- Napster, The Pirate Bay, etc.- Pirate Parties- Piracy is a fact and will be considered as a business model of the future!
    47. 47. Examples (Political)Arab Spring- Political Chaos- Enabled and catalysed the revolutions in Tunisia, Egypt and others- Effective use of Twitter, Facebook & Blogs- Alternative ways in case of outage
    48. 48. Examples (Economical)Advertising- Tax Chaos- Business without tax- Governments complains but no response
    49. 49. ConclusionsGlobal Cooperation is necessary tominimize the cyber problemsA merge between cyber and physical spacesis mandatory.A National New Media Literacy Program- Integration to education system- Social Campaigns for raising the awareness
    50. 50. The Future Web1.0 Web2.0 Web3.0Man-Machine + Man-Man + Machine-Machine Corporate User Collective Generated + Generated + Generated Content Content ContentText, Picture + Video + 3D Web Portal + Search Engine + Virtual AssistantInformation + Socialisation + Semantic
    51. 51. The Rise Of Machines
    52. 52. Thanks!E-mail: ismail.polat@khas.edu.trBlog: http://ismailhpolat.comSocial Media:- http://twitter.com/ismailhpolat- http://tr.linkedin.com/ismailhpolat- http://facebook.com/ismailhakkipolat

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