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New media aisec New media aisec Presentation Transcript

  • Ismail H. POLAT Kadir Has UniversityDepartment of New Media 15.07.2012 - ISTANBUL
  • Change?
  • A New Century
  • A New CenturyAgricultural Age →Industrial Age → New Age
  • A New CenturyAgricultural Age →Industrial Age → New Age Country → City →Metropolis
  • A New CenturyAgricultural Age →Industrial Age → New Age Country → City →Metropolis Ext. Family → Family →Individual
  • A New CenturyAgricultural Age →Industrial Age → New Age Country → City →Metropolis Ext. Family → Family →Individual Nature → Building → Screen
  • A New Generation
  • A New Media
  • The Convergence DIGITAL Web2.0 Web3.0 Web1.0
  • The Convergence DIGITAL Web2.0 Web3.0 Web1.0 Information
  • The Convergence DIGITAL Telecomms Web2.0 Web3.0 Web1.0 Information
  • The Convergence DIGITAL Telecomms Web2.0 Media Web3.0 Web1.0 Information
  • A New Media; Cyberspace! ! Informa3on! Communica3on! ! ! ! DATA!! !!!!!!!!!!!!!!!!!NETWORK! ! Cyber! ! ! Space! ! ! ! ! !!! ! !!CONTENT! Media!
  • Info-Comms-Media Age1980s → 19 90-2010 → 2010+Info → Info+Comms → Info+Comms+MediaIT → ICT → ICMData → Data+Net → Data+Net+ContentInfo. → Socialisation → Prod(Consump)tion
  • Info-Comms-Media Age1980s → 19 90-2010 → 2010+Info → Info+Comms → Info+Comms+Media IT → ICT → ICMData → Data+Net → Data+Net+ContentInfo. → Socialisation → Prod(Consump)tionIt’s not a technology, it’s a living space!
  • New Media; Evolution
  • New Media; Evolution Web1.0 Web2.0Information + Socialisation Corporate User Generated + Generated Content ContentText, Picture + VideoMan-Machine + Man-Man Web portal + Search Engine
  • New Media; Evolution Web1.0 Web2.0Information + Socialisation Social Media Corporate User Generated + Generated Content ContentText, Picture + VideoMan-Machine + Man-Man Web portal + Search Engine
  • New Media; Evolution Web1.0 Web2.0Information + Socialisation Social Media Corporate User Generated + Generated Content ContentText, Picture + VideoMan-Machine + Man-Man Google Web portal + Search Engine
  • New Media; Evolution Web1.0 Web2.0Information + Socialisation Social Media Corporate User Generated + Generated Content ContentText, Picture + Video YoutubeMan-Machine + Man-Man Google Web portal + Search Engine
  • New Media; Evolution Web1.0 Web2.0Information + Socialisation Social Media Corporate User Generated + Generated Facebook, Twitter, blogs, etc. Content ContentText, Picture + Video YoutubeMan-Machine + Man-Man Google Web portal + Search Engine
  • A Media Driven by usersSearch/Find → Experience → Share- Social Music (find, play, share)Last.fm- Social Game (find, play, share)Farmville- Social Shopping (find, buy&use, share)Gilt- Social TV (Find, watch, share)Get Glue
  • New Media; Stats# Mobile Subs: 6.000 M (TR: 66 M)- Mobile Internet: 1.000 M (TR: 9 M)# Internet Users: 2.300 M (TR: 35 M)- Blogspot: 1.000 M (TR:0.05 M)- Facebook: 901 M (TR: 31 M)- Twitter: 240 M (TR: 7 M)- LinkedIn: 150 M (TR: 1M)
  • New Media; DefinitionNew Media is;- a new communication medium on the Net!- a multi-discipliner concept that researches and studies on the personal, social, economical, political and other consequences of cyberspace.New Media Truths:- Not only Internet, but also mobile and etc.- Not an order, quite contrary chaos
  • New Media≠Trans Media
  • New Media≠Trans MediaTransformation of Classical Media- Publishing: From paper to tablet- Broadcasting: From passive to interactive
  • New Media≠Trans MediaTransformation of Classical Media- Publishing: From paper to tablet- Broadcasting: From passive to interactiveBrand New Media- Blog- Wiki- Social Media- Mobile Apps
  • New Medium; New Device Info Comms Cyber Device Media
  • New Device
  • New Device+
  • New Media;Newbies Digital Natives
  • New Media; TransGen Digital Immigrants
  • New Media;Oldies Digital Dinosaurs
  • New Media; New Individual The Class of 2015
  • New Media; New IndividualInteractive- Alone together- Online Consumption/Production of emotions/thoughts- Shareaholic- Open (Transparent) The Class of 2015
  • New Media; New IndividualInteractive- Alone together- Online Consumption/Production of emotions/thoughts- Shareaholic- Open (Transparent)Digital- New Forms, Productions and reproductions- Virtualisation- Personalisation The Class of 2015
  • New Media; New IndividualInteractive- Alone together- Online Consumption/Production of emotions/thoughts- Shareaholic- Open (Transparent)Digital- New Forms, Productions and reproductions- Virtualisation- PersonalisationTime-Space Independent- Anytime, Anywhere engagement (Mobilisation)- Problems due to transition between physical and cyber spaces The Class of 2015
  • New Media; New Societies+New Identities (Real/Fake/Thing)Socialisation beyond physical bordersAway from physical world’s rules, laws, etc.Changing moral standards (i.e. privacy)The unification of the globe!
  • New Media; New Societies-Viral spread of unclear informationCyber CrimesDefamationChild pornCyber bullying
  • New Media; New EconomyICM Integration of classical industriesCollapse of traditional economic modelsRise of cyber enterpreneurshipVirtualisation of Content
  • New Media; New BusinessInnovative Business Models- Free- Freemium- Long TailNew Business Lifestyle- Home-Office/Coffee-Office/No-Office- Freelance- 7/24 Work
  • New Media; New JobsSocial Media ExpertsOnline Reputation ManagersCopyrights/Content ManagersOnline EducatorsDistant HealthCare Experts
  • New Media; New PoliticsClash of generations- Lack of communicationBig Brother vs Little Brother- Censorship vs Hacktivism- Surveillance vs Anonymity- Copyright vs Piracy- Opacity vs Transparency
  • New Media; New PoliticsFreedom of Internet=Freedom of me- Wikileaks- Arab Spring- Indignados- Occupy Wall Street Movement- Anonymous- Pirate Parties
  • Examples (Business)Music Industry- Content/Copyrights chaos- Napster, The Pirate Bay, etc.- Pirate Parties- Piracy is a fact and will be considered as a business model of the future!
  • Examples (Political)Arab Spring- Political Chaos- Enabled and catalysed the revolutions in Tunisia, Egypt and others- Effective use of Twitter, Facebook & Blogs- Alternative ways in case of outage
  • Examples (Economical)Advertising- Tax Chaos- Business without tax- Governments complains but no response
  • ConclusionsGlobal Cooperation is necessary tominimize the cyber problemsA merge between cyber and physical spacesis mandatory.A National New Media Literacy Program- Integration to education system- Social Campaigns for raising the awareness
  • The Future Web1.0 Web2.0 Web3.0Man-Machine + Man-Man + Machine-Machine Corporate User Collective Generated + Generated + Generated Content Content ContentText, Picture + Video + 3D Web Portal + Search Engine + Virtual AssistantInformation + Socialisation + Semantic
  • The Rise Of Machines
  • Thanks!E-mail: ismail.polat@khas.edu.trBlog: http://ismailhpolat.comSocial Media:- http://twitter.com/ismailhpolat- http://tr.linkedin.com/ismailhpolat- http://facebook.com/ismailhakkipolat