Web 2.0 presentation for itw 2010


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Presentation to Information Technlogy in Workplace subject at University of Canberra on 12 November 2010

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  • E-Government = Hub & Spoke Government collected all information and resented back to citizens in the format government thought best
    Ubiquitous = mobile (VPN) expanded access to the e-government solution put forward by government
    Virtual in game changing Government is only one of many nodes on the information / solutions network. Citizen / Citizen, Citizen / Government/ citizen.
    Paul Baran’s Theory of Distributed Networks…the World of “Connectedness
    Natural science: Spider Web
    Agricultural science: Fishing Net
  • At this point we know a lot about our users, have figured out what classification schemes are appropriate, have chosen the correct structure and know what the business is trying to achieve.
    Now we have to take a creative leap and turn that all into a solution
  • Web 2.0 presentation for itw 2010

    1. 1. Who Am I?
    2. 2. Outline  Some examples/facts  Web 2.0 -What is it? it’s not the technology, it’s about people  Why is it relevant for you? Business Education Politics Government
    3. 3. What are we talking about today? Us Now: documentary about web collaboration with Shirky, Tap
    4. 4. Facts about the Reach and Scope of Social Media
    5. 5. Facts about us: Australians
    6. 6. So here comes 2.0! Time magazine made “you” – the person of the year in 2006 Twitter and youTube became the source of information for Iran’s disputed election in 2009 Inspiring speech by a world leader Gordon Brown, UK PM on social media http://www.ted.com/talks/gordon_brown.html#
    7. 7. A starting point? Paul Baran’s Theory of Distributed Networks…the World of “Connectedness”
    8. 8. The Perfect STORM  Four forces are transforming government to reinvent service delivery, collaborate and consult with citizens using new venues:  A technology revolution–web 2.0: participatory web.  A demographic revolution–The netgen: their need for connectedness, immediacy and interactivity.  A social revolution–Social networking: The exploding reach and scope of social networking tools like Facebook, MySpace, YouTube, Flickr.  An organisational revolution–Wikinomics: the mechanics underpinning web 2.0 are now mainstream. Citizens preferred method of communication with government is the Internet in 2008. http://www.youtube.com/watch?v=pT4EbM7dCMs&feature=related
    9. 9. 10 What is web 2.0  Web 1.0 was Point to point – e-mail Broadcast – firm to customer (and back) - websites  Web 2.0 is collaborative web Google 1998 – a collaborative site Wikipedia 2001 – the community writes an encyclopaedia Blogs early 2000s – self-publishing and discussio Facebook 2004 – social networking Twitter 2006 – new communications platform •Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE
    10. 10. Web 1.0 Vs Web 2.0 Source: O'Reilly, T 2005
    11. 11. What characterises Web 2.0? Web 2.0 isn’t fancy technology The technology is simple and ubiquitous Web 2.0 is a culture change Collaborate don’t control Improvise, share, play Users build value, the technology can let them in Be modular: use others’ stuff, let them use yours Build for user value - monetise later
    12. 12. Definition of web 2.0 Web 2.0 is operationally defined as a combination of technologies (e.g. Ajax), applications (e.g. wiki) and values (e.g. user as a producer). These applications rely on the concept of the user as a producer: of content (blog, wiki, Flickr), of taste/emotion (Last.fm, de.li.cious), of contacts (MySpace), and of reputation/feedback (eBay, TripAdvisor).
    13. 13. Web 2.0 framework http://api.ning.com/files/Qp6jmiVq3mbDukQDT-k9Zk7FB1JvcIOJjopQbveEF-Tu36VUawGwtJOWhxBimKjRIoX37AETe1OW66EjjopHbJ6Ck2jsN2KJ/web2tree.jpg http://ftp.jrc.es/EURdoc/JRC45269.pdf
    14. 14. What does it mean for you? Identity 2.0
    15. 15. The spectrum of use http://www.spetrov.com/uploads/images/web20.jpg
    16. 16. What are these web 2.0 tools? http://www.commoncraft.com/videos#technology
    17. 17. Web 2.0 & Education  ISO students in 2007 used wikis and blogs. See UcSpace site on IS jobs Registry 2007 2010
    18. 18. Web 2.0 & Business
    19. 19. Web 2.0 & Society http://www.mystreet.com/about/whatis.htm
    20. 20. http://www.mysociety.org/projects/
    21. 21. Library 2.0 •32 million historic newspaper articles are now available •On average 1.5–2 million lines are corrected by the community each month •22.6 million lines have been corrected •23% of correctors are overseas •Five top corrected each half a million lines
    22. 22. 1. User spots machine-translation error and clicks ‘Fix this text’. “No stop-work,” wharfies told An application for a four hour stop work meet- 2. Users make text corrections as they read. 3. Corrections are saved and instantly shown to other users. • MotivesMotives • InterestInterest • GloryGlory • AddictionAddiction • CompetitivenessCompetitiveness • Social utilitySocial utility Source: Nicholas Gruen presentation
    23. 23. 24 Web 2.0 solves problems?
    24. 24. Are we all media professionals? Media: Entertainment
    25. 25. 26 GOV 2.0: Web 2.0 use by Government •Open-transparent-accountable government •Government for the people, by the people. •Innovation, change, citizen-centric, networked government •Government as a platform
    26. 26. Gov 2.0: fad or reality?
    27. 27. Gov 2.o: Fad or reality?
    28. 28. 30 Ubiquitous, pervasive and augmented Computing: the connected society Triangulation: Putting together 2+2  Location plus voice recognition plus history plus context Seniors green man time
    29. 29. References  Video clips:  What is web 2.0, Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE  Common craft videos in plain English – http://www.commoncraft.com/videos#technology  Mathew Hodgson’s video on Gov 2.0 - http://magia3e.wordpress.com/2009/08/30/nsw-public- sphere-4-sept-2009/#comment-20361  Gordon Brown’s historic speech on social media at MIT Tech Lab http://www.ted.com/talks/gordon_brown.html#  Us & now vedio: http://vimeo.com/4489849  Social media Stats revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng  Readings:  O'Reilly, T 2005, September, What is Web 2.0? Design Patterns and Business Models for the Next generation of software [Online] edn, O'Reilly 29/3/2010, <<http://www.oreillynet.com/lpt/a/6228>  Clarke, R 2008, 'Web 2.0 as Syndication', Journal of Theoretical and Applied electronic commerce research vol. 3, no. 2, pp. 30-43.  Osimo, David 2009, Web 2,0 in Government; Why & how? EUR – Scientific and Technical Research series – ISSN 1018-5593 http://ftp.jrc.es/EURdoc/JRC45269.pdf  Boyd, DM & Ellison, NB 2007, 'Social network sites: Definition, history, and scholarship.', Journal of Computer-Mediated Communication, vol. 13, no. 1, p. article 11.  Yourdon, E 2006, 'Creating business value with Web 2.0', Cutter IT Journal, vol. 19, 10, no. 10.