The document discusses the history and evolution of social media from the 1980s to present. It outlines some of the early forms of social media like bulletin boards and AOL chat rooms in the 1980s and 1990s. In the 2000s, sites like Friendster and GeoCities emerged as precursors to modern social networks. The document predicts that future social media will involve increased collaboration across networks on mobile devices with common profiles and more global reach for messaging. It argues that social media has transformed from niche online communities to a mainstream "revolution" and will continue to evolve in new forms driven by emerging technologies.

1. Social Media
Yesterday, Today & Tomorrow
Keith Parnell (@parnellk63)
CEO, JASE Group
www.jasegroup.com
blog.keithparnell.com

2. What is New Media?
New Media is meant to encompass the emergence of digital,
computerized, or networked information and communication
technologies of tomorrow.

3. What is Social Media?
Social Media is designed to be disseminated through social interaction,
created using highly accessible and scalable publishing techniques.

4. Social Media in the 1980’s
Yes, there really was “social media” in the 80’s!
Bulletin Board Systems:
 Data transfer.
 File transfer.
 Message board system for educational institutions.

5. Social Media in the 1990’s
Commercial Online Systems:
 AOL.
 Earthlink.
 Netcom.
AOL Chat Rooms!
Netscape News Portal

6. Social Media in the 2000’s
WEB 1.0
 GeoCities.
 Friendster
 The sign of things to come!
 The origination of “social graphing”.

7. What is New Media?
New Media is meant to encompass the emergence of digital,
computerized, or networked information and communication
technologies of tomorrow.
Today’s New Media IS “Social Media”!

8. Social Media Today

9. Tomorrow’s Social Media?
Cannot predict the future based on past trends.
 RSS Feeds on steroids
 Collaboration across social communities
 Collaboration on mobile devices
 Common Social Profiles
 Search and the Social Graph
 Example: #NMC09 profile based on search results.
 Public Relations’ common message to a global audience.
 Fundraising Campaigns on a global scale.
 Niche blogging to a global niche-interested audience.
Still believe Social Media is just a fad?

10. Social Media Revolution

11. What is New Media?
New Media is meant to encompass the emergence of digital,
computerized, or networked information and communication
technologies of tomorrow.
Tomorrow’s New Media IS “Social Media” on Steroids!

12. Keith’s Social Media Network
 Blog: blog.keithparnell.com
 Blog: CoffeeWithTheCEO.com
 Facebook: facebook.com/parnellk63
 JASEzone: jasezone.com/JZ/parnellk63
 LinkedIn: linkedin.com/in/parnellk63
 Flickr: flickr.com/photos/parnellk63
 FriendFeed: friendfeed.com/parnellk63
 Twitter: twitter.com/parnellk63
 Viddler: viddler.com/parnellk63
 Website: KeithParnell.com, parnellk63.com
 YouTube: youtube.com/parnellk63

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