5. Our collaborations with NGOs,
foundations, cultural events,
and brands start with an in-depth
exploration of their work which
allows us to find the best story
to communicate their ideas.
7. From the tip of Argentina, to our border with the
USA, crossing the Atlantic to the iberian peninsula,
great films are being made. The Fenix Awards is an
event created to promote and celebrate our cine-
matic efforts and talent. More Starch contributed
creating content for promotion and planning/exe-
cuting the social media strategy, along with the live
coverage of the event.
+ Social media strategy
+ Event coverage
FÉNIX
8. More Starch worked with one of the NGOs leading
the initiative to create an animation that would
spearheaded a campaign that needed to compile
at least 120,000 physical (not digital) signatures in
order to utilise a provision in the Mexican constitu-
tion that allows citizens to put before congress laws
for consideration.In total 634,143 citizens signed the
petition. 634,143 Mexicans who are tired of the
same blatantly corrupt politicians gorging them-
selves on public money. Citizens tired of impunity
and unchecked cynicism from a political class that
thinks themselves untouchable.
+ Animation
LEY 3 DE 3
9. The Simone de Beauvoir Leadership Institute was
faced with the sort of problem most NGOs would
love to have, they'd grown considerably in 16 years
and could no longer be defined by the narrow
mission with which they'd launched. They were in
fact an organization that was about much more
than just promoting women's leadership. Though
a series of brainstorming session between their
team and More Starch we arrived at a few conclu-
sion aiming to give the NGO an identity and
website to take them through the next 16 years.
+ Branding
+ Web design
ILSB
10. Our team was invited as consultants to coordinate speakers
and workshops in the first edition of this massive cultural
and technological event in Culiacán. Guided by the motto
"Neither you nor the city will be the same", the event
attracted speakers such as James Cameron, Alfonso
Cuarón, along with co-founder of Apple Steve Wozniak,
and the costumedesigner of Mad Men, Jayne Briant .
+ Content curation
+ Web design
+ Event production
+ Public realtions
+ Branding
ON/OFF
11. Historically, Sinaloa is one of the most violent
regions of the country. Politicians, however, do
not talk about it. This topic is not debated publicly.
There is an unspoken agreement of silence around
it. That is why in Ve por Sinaloa we did an investiga-
tion about the violent processes that occur here,
focusing specially in homicide. We wanted to put
the topic on debate during the elections, and after
them, because it is one of the problems with most
impact on the population.
+ Branding
+ Web design
+ Social media strategy
+ Public policy analysis
VE POR SINALOA
12. "The only thing to fear is fear itself."
Article 19's Mexico office approached us to redesign the
identity, website, and content for their "Break the Fear"
project which focuses on providing advice and information to
journalist working in high risk circumstances in the country.
The primary objective was to make the website and it's
information as accesible as possible. We realised that the
primary method of interacting with the information and
advice generated by A19 wasn't the website but social
media and Whatsapp. With this in mind all the content was
redesigned into .gifs and static images that allowed easy,
non scrolling, legibility on an average mobile phone.
The website was also designed to be responsive and a
"catch-all" for the live coverage of the different protests
and journalistic coverage of them.
+ Branding
+ Digital content
+ Print design
+ Web design
A19
13. We worked closely on this project with Article 19’s
Mexico City team in order to create a site that could
encompass both a somewhat abstract take on the com-
plexity of impunity in Mexico and the information about
4 case studies they wanted to focus on as examples of
the problem.
+ Web Design
+ Video
+ Social Media Strategy
IMPUNIDAD MATA
14. In order to illustrate the daunting complexity of
how impunity functions in Mexico we built a Rube
Goldberg machine and used it as the basis for the
introductory video.
IMPUNIDAD MATA
15. With a little over a month to go before the 2012 Presidential
Elections in Mexico we worked closely with Arena Electoral
and their consultants to create a tool that could help people
find which candidates proposals they most agreed with.
Votomático launched and was by more than 50,000
people in 3 weeks.
+ Web Design
VOTOMÁTICO
16. We are huge fans of animated gifs. We are
such fans that we spend an enormous
amount of time collecting the awesome
gifs we find littered all over the internet.
This fixation naturally lead us to wonder
if there is anything more awesome than
a Gif.
The answer: Two Gifs combined!
Thus the Gifxer was born.
Create. Mix. Share
+ Application Design
+ Internal
GIXFER
17. Two years into a presidential administration pushing
sweeping constitutional reforms in Mexico we found
ourselves wondering "why if so much changes things
stay the same?". This animation explains the core dis-
crepancy in the function of our constitution that allows
for change without change.
+ Animation
+ Internal
¿POR QUÉ SI TODO CAMBIA
TODO SIGUE IGUAL?
18. Designing for a Ted Talk is a bit like creating
props and sets for theatre. The director of
IMCO (A Mexican Think Tank) contacted us to
craft the presentation that would accompany
his speech at Ted Global 2013.
+ Presentation Design
TED TALK: WHAT I LEARNED
FROM LATIN AMERICA
19. Can a festival be more than just entertainment?
Can it in fact be a force for change? The answer
we discovered is a resounding “Yes!”
CATAPULTA is a social innovation festival that
takes place in Oaxaca that brings together
culture, business, tech, and science to explore
how to change the world through social
innovation. More Starch was in charge of the
digital communication and web design.
+ Web Design
+ Consulting
+ Strategy
CATAPULTA
20. It’s said that you learn something new
every day. Geek Education is a web
platform that wants to help make that
happens by allowing students and
tutors to find each other, schedule
and pay for classed all through a
simple online system. More Starch
designed and developed the site.
+ Platform Design
GEEK
21. #TAGDF
TRENDING TOPIC
WWW
46
262,880 VISITAS
7,380
VISITANTES
101,478 FANS
DE FACEBOOK
11,794 SEGUIDORES
EN TWITTER
EL LANZAMIENTO DE UNA
SONDA DE EXPLORACIÓN
ESPACIAL
CONFERENCIAS
44
LABORATORIOS DE ARTE,
VIDEOJUEGOS, CIENCIA Y
TECNOLOGIA CON MÁS DE
1800 ASSITENTES
1,334 VIDEOS GENERADOS
POR USUARIO EN
YOUTUBE
39,529 REPRODUCCIONES
EN YOUTUBE
HASTA 78 ACTIVIDADES
SIMULTANEAS 101,608
VISITANTES VIRTUALES
25
68% 32%EDAD PROMEDIO
Our team consulted and collaborated on the proposals
and coordination of the speakers and workshops for the
first edition of this massive cultural and technological
festival in Mexico City. Driven by the moto “Neither you or
the city will be the same” the line-up included luminaries
such as James Cameron and Alfonso Cuarón along with
Apple Co-Founder Steve Wozniak and Mad Men design
Jayne Bryant.
+ Curation
TAGCDMX
22. 3 years ago several initiatives to legalise marijuana in the
United States where on the ballot during the Presidential
elections. IMCO put together an investigation into what the
possible repercussions of that would be on the illegal
drug trade. We worked with them to translate their
findings into a presentation and poster.
+ Design
+ Illustration,
+ Consulting
SI LOS VECINOS LEGALIZAN...
23. In collaboration with Elementa DDHH, a
human rights consulting firm in Colombia,
we created the editorial design of this
publication. A best practice guide focused
on the LGBT community in Cuba.
+ Editorial Design
ELEMENTA
